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All Journal Akuntansi'45 Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bisnis dan Akuntansi Soedirman

Ascaryan Rafinda

Unknown Affiliation

Author-ID : 6058175

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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STRATEGI PEMASARAN MELALUI MARKETPLACE DALAM UPAYA PENINGKATAN PENJUALAN PADA UMKM KLASTER OLAHAN PANGAN DI KOTA SEMARANG Rahmadani Nur Permanawati; Ketut Sudarma; Made Virma Permana; Ascaryan Rafinda
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

The increase in population growth in Indonesia has led to an increase in food consumption. The need for food consumption will always increase, so the processed pangen cluster MSMEs are predicted to continue to grow significantly so that they can meet the necessary food needs. The Cooperative and MSME Agency of Semarang City noted that processed food products still dominate the types of SMEs in Semarang City at 55%. However, these SMEs still market their products in a simple way, where they make products based on what they can do and sell their products without any maximum effort. As a result of such marketing conditions, their businesses are difficult to develop. On the other hand, competition in the business world has become very tight in the current era of globalization. Therefore, this service aims to provide education for residents and managers of food processing cluster MSMEs in Semarang city about the importance of utilizing marketplaces to increase sales for their products. In a broader scope, it can advance the potential development of MSMEs in the processed food sector in the city of Semarang. The output targets of this service are publications in mass media, publications in national service journals, and video highlights of activities.

PENINGKATAN KUALITAS PRODUK GULA KELAPA SEMUT SEBAGAI PRODUK POTENSI EKSPORT DARI KABUPATEN BANYUMAS Agus Suroso; Ascaryan Rafinda; Negina Kencono Putri
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

The specific objectives and targets of this PkM activity are; Improving quality control of raw materials and production processes; Product quality improvement; Provision of production equipment facilities in the form of drying ovens to improve production quality and Assistance and improvement of partner business management. The approach used to overcome the problems faced by partners is the method of training, introduction, and application of appropriate technology, counseling and mentoring. The activity plan in the proposed PkM program includes; 1) Training on the technique of making ant sugar, 2) Technical training on using a drying oven, 3) Introduction and transfer of technology in the form of ant sugar drying oven, 4) Assistance in efforts to increase HR competency in terms of financial administration and quality management. The targeted outputs of this PkM activity are 1) The group has machine-based production equipment, 2) The group has better product packaging, 3) The group has more structured quality management capabilities, an established marketing strategy, and more organized financial administration.

DESAIN KEMASAN SEBAGAI BRANDING PADA UMKM CLUSTER PANGAN KOTA SEMARANG Martono Martono; Ascariena Rafinda; Mohammad Khoiruddin; Anindya Ardiansari; Ascaryan Rafinda
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

The Covid-19 pandemic that has occurred since 2020 has paralyzed various sectors around the world, including the economy in Indonesia. The sudden economic downturn is still an obstacle for most Indonesians. This also has an impact on MSMEs in Indonesia. Based on observations with the Food Cluster MSMEs in the city of Semarang, it was found that MSME actors still have problems related to packaging design. There are still many of them who only rely on makeshift packaging without any prior planning. Packaging has a vital role in branding a product. Seeing this, it is necessary to conduct packaging design training, from planning to product packaging design. After conducting packaging design training for MSMEs in the Food Cluster in the city of Semarang, MSMEs realized that several things must be considered, including the target market, packaging accuracy, easy packaging access, and attention to the suitable materials for their products. After participating in this training, MSMEs realized that packaging is not something they can underestimate because they can do branding from packaging. After all, the packaging is the first thing that consumers see.

PENCEGAHAN INVESTASI BODONG MELALUI EDUKASI KEUANGAN KEPADA REMAJA KARANG TARUNA PAGERE, KELURAHAN PABUARAN, PURWOKERTO UTARA Ascaryan Rafinda; Agus Suroso; Eliada Herwiyanti
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.8905

Karangtaruna is a place for youth groups to carry out self-actualization. Social and business activities are the main activities in the Karangtaruna group. Social activities such as competitions, community service and helping community activities. While business activities such as opening a business and helping the business of the surrounding community. Karang Taruna Pagere youth who live in Pabuaran RT 01 RW 04 have a great desire to learn about investment because many people are trapped in fake investments. A lack of resources in the form of knowledge about investment in general and fraudulent investment constraints this great desire. The output of this activity is the increase in the value of investment knowledge from members of Karangtaruna Pagere at RT 01 RW 04, Pabuaran Village, Purwokerto. The results showed that the results of the investment knowledge test on the pre-test were 54%, and the post-test results were 86%. This increase was also followed by many socialization programs from Karangtaruna members to the public regarding investment education

Analisis Pengaruh Utang Negara terhadap Pertumbuhan Ekonomi Indonesia Periode 2004-2023 Berdasarkan Data LKPP Amelita Oktaviana; Ascaryan Rafinda; Oman Rusmana
AKUNTANSI 45 Vol. 5 No. 2 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i2.3439

This research aims to analyze the influence of state debt on Indonesia's economic growth in the period 2004 to 2023 using data from the Central Government Financial Report (LKPP). State debt is often considered as an instrument for financing development, but there is the potential for negative impacts if its management is not optimal. This research uses a linear regression method to examine the relationship between state debt levels and Indonesia's economic growth during the specified period. The research results show that state debt has a significant influence on Indonesia's economic growth, with an important role in financing development but also has the potential to increase the economic burden if not managed well. This research provides policy recommendations for managing state debt to support sustainable economic growth.

Optimasi Aspek Pemasaran Digital dan Keuangan Dalam Mengembangkan Potensi Desa Wisata Edukasi Glempang Rifqoh Juliandika Putra; Liana Mizanatul Maulia; Farah Tsabitah; Ardhia Rahmahayati; Citra Hapsari Maharani; Febryansyah Pratama Gusti; Iran Nilam Anjani; Eliza Nazilul Falah; Ascaryan Rafinda; Najmudin Najmudin
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2023): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i2.430

The priority objective of this activity is to increase understanding, awareness, and skills for tourism managers, Pokdarwis, and MSME actors regarding digital marketing, product content, and financial reports through optimizing the promotion and marketing of tourism objects. Glempang Village is an educational tourism village with its flagship tourism, namely Keleen Kali which is intended for children aged 5 years to 10 years. In addition, there are also MSME supporting the economy of citizens and natural tourism such as waterfalls. With this potential sources, However, Glempang Village is still not enough to optimize, especially in terms of digitalization and financial management. There are still many human resources that don’t understand about the progress of tourism and MSME so that there is a need for assistance and a digital marketing training, making video and interesting photos, as well as making simple financial reports for MSME actors. Training activities with optimization of tourism villages should be carried out periodically in terms of facilities, promotion, and marketing by maximizing the potential of human resources who are still in the productive age.

Co-Authors Agus Suroso Amelita Oktaviana Anindya Ardiansari Ardhia Rahmahayati Ascariena Rafinda Citra Hapsari Maharani Eliada Herwiyanti Eliza Nazilul Falah Farah Tsabitah Febryansyah Pratama Gusti Iran Nilam Anjani Ketut Sudarma Liana Mizanatul Maulia Made Virma Permana Martono Martono Martono Martono Mohammad Khoiruddin Najmudin Najmudin Negina Kencono Putri Oman Rusmana Rahmadani Nur Permanawati Rifqoh Juliandika Putra

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