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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research
Mahmudatus Sholihah
Universitas Negeri Makassar
Economics, Econometrics & Finance

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Pengaruh Sikap dan Pengetahuan Kewirausahaan Terhadap Kesiapan Berwirausaha Dengan Self-Efficacy Sebagai Variabel Intervening Andika Isma; Muhammad Rakib; Nurul Mufida; Mahmudatus Sholihah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 1 (2023): Volume 1, Issue 1, January 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.375 KB) | DOI: 10.61255/jeemba.v1i1.15

Abstract

This study aims to test the entrepreneurial readiness model by presenting self-efficacy as an intervening variable that mediates the relationship between entrepreneurial attitudes and entrepreneurial knowledge. The population in this study was all students of the Entrepreneurship Study Program of Makassar State University which amounted to 300 students with a sample of 43 students. The research method used is the Quantitative method. The propotional random sampling technique was used to select a sample of 43 respondents from the Entrepreneurship Students of Makassar State University. Data collection with questionnaires, data analysis through Path Analysis. Based on the results of research that has been carried out, this can be a source of information or reference for teaching staff or lecturers in order to direct and guide students regarding the development of Entrepreneurship readiness, students are expected to further deepen attitudes and knowledge related to business management. but also able to do business ventures and develop them.
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Muh. Yahya; Nurul Mufida; Mahmudatus Sholihah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2494

Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
Co-Authors Andika Isma Muh. Yahya Muhammad Rakib Nurul Mufida