Articles
<![CDATA[PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN MEMBER DEWA RUCI GYM DI KABUPATEN JEMBER ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study aimed to examine the effect of: (1) quality of service partially to the satisfaction of the member Dewa Ruci Gym, (2) quality of service simultaneously to the satisfaction of the member Dewa Ruci Gym. The study design is based on the goal is including explanatory research (explanatory research). The study population is the member Dewa Ruci Gym, and samples taken as many as 40 respondents overall. Data were analyzed using multiple regression analysis using SPSS version 17. Hypothesis testing is done partially and simultaneously. The results showed that: (1) partially variable tangible, reliability, responsiveness, assurance, and empathy significant effect on the satisfaction of members of Dewa Ruci Gym, (2) simultaneously variable tangible, reliability, responsiveness, assurance, and empathy significant effect on satisfaction Gym member Dewa Ruci. The coefficient of determination (R square) of 87.2% means that the variable quality of service is able to explain the influence on satisfaction variable changes and the remaining 12.8% is explained by other variables.]]>
<![CDATA[Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village ]]>
<![CDATA[Tri Palupi Robustin]]>;
<![CDATA[Khoirul Ifa]]>;
<![CDATA[Neny Tri Indianasari]]>;
<![CDATA[Fetri Setyo Liyundira]]>;
<![CDATA[Wahyuning Murniati]]>;
<![CDATA[Ninik Lukiana]]>;
<![CDATA[Deni Juliasari]]>
<![CDATA[ IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021 ]]>
Publisher : <![CDATA[LPPM of NAROTAMA UNIVERSITY ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (264.294 KB)
|
DOI: 10.29138/ijebd.v4i6.1530
<![CDATA[Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft. Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process. Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations. Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember. Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry Originality/value: This Paper is original Paper Type: Research paper]]>
<![CDATA[PENDAMPINGAN STRATEGI KUALITAS LAYANAN TAMBAHAN (AUGMENTED PRODUCT) PADA USAHA IILA SALON ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 1 No 2 (2021) ]]>
Publisher : <![CDATA[STIE Mandala Jember ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (454.86 KB)
|
DOI: 10.31967/jpm.v1i2.497
<![CDATA[The problem with this salon business is the lack of knowledge about optimal service strategies, especially to attract consumers to come back to the salon. Based on the background and problems, this community service activity aims to provide assistance to Iila Salon owners related to the quality of additional services (augmented products). Additional service quality strategy after sale in the form of giving away free hair cap (shampoo headgear) and providing free shampooing for customers who have come to the salon for treatments such as rebonding and smoothing. The strategy aims to make customers satisfied with the service and ultimately have an impact on loyalty. The results of the implementation of this community service activity are: (1) Survey of business locations so that information obtained Iila Salon place and approval of cooperation contracts with partners / owners of salons. (2) Interview with the owner of Iila Salon, information was obtained related to the history of the establishment of the business and the problems faced so that the community service team can provide solutions related to the problem. (3) Provide assistance in the form of rebonding drugs, hair stamps, shampoos and conditioners so that salon owners can later implement additional service quality strategies (augmented products) that have been taught by the community service team. Keywords : Iila Salon, Augmented Product, Service Quality]]>
<![CDATA[PENDAMPINGAN PEMASARAN DAN PROMOSI PADA USAHA TAS ANYAMAN DI DESA KARANGSONO KABUPATEN JEMBER ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 2 No 1 (2022) ]]>
Publisher : <![CDATA[STIE Mandala Jember ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31967/jpm.v2i1.558
<![CDATA[UMKM on the other hand also have weaknesses one of which is in terms of marketing and promoting products, this is because the owner of UMKM is from among the villagers who still do not understand the science of marketing, all activities are sometimes still traditional. The problem faced by Siti Nailul Fauziyah's woven bag business is that product promotion has not been done to the maximum, business owners only promote bags on whatsapp. In addition, marketing activities are also still limited to only producing products if there is a message, if no one messages then do not make bags. competition. This is what causes this woven bag is not yet widely known by the public, so promotion using various media needs to be done. This community service provides assistance in the marketing and promotion of products. Promotional and marketing assistance aims to introduce woven bag products to the wider community so as to increase the sales of woven bags.]]>
<![CDATA[Attraction and Word Of Mouth In A Visit Decision ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ Jurnal Ilmu Manajemen Advantage Vol. 4 No. 1 (2020): June ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/adv.v4i1.604
<![CDATA[The purpose of this study was to determine the partial and simultaneous influence between attractiveness and word of mouth on the decision to visit Watu Ulo Beach in Jember Regency. The purpose of this study is explanatory (explanatory research) and predictions where explanatory research is a type of research that explains the causal relationship between one variable with other variables through hypothesis testing. The research population is tourists visiting Watu Ulo Beach. The sampling technique used is purposive sampling. The analysis used in this study is a multivariate analysis, namely, multiple linear regression analysis consisting entirely of 3 (three) variables. The number of samples in this study was 60 sample members. The results of this study indicate that the attractiveness and word of mouth influence partially and simultaneously on the decision to visit Watu Ulo Beach. The results of the multiple determination coefficient (R2) of 0.558, this means that 55.8% of the visiting decision changes are influenced by the attractiveness and word of mouth variables while the remaining 44.2% is caused by other factors of promotion, service quality, an image of tourist attraction, and others not included in the regression equation created.]]>
<![CDATA[PENDAMPINGAN PROMOSI PRODUK BAGI KELOMPOK PENGRAJIN LAYANG-LAYANG DI DESA KARANGSONO KECAMATAN BANGSALSARI KABUPATEN JEMBER ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 1 No 02 (2018): Agustus ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v1i02.304
<![CDATA[Dalam sebuah usaha/bisnis, promosi adalah salah satu faktor penting dalam menentukan sukses atau tidaknya sebuah bisnis tersebut. Strategi promosi yang baik dapat membuat bisnis tersebut lebih cepat dikenal oleh masyarakat luas. Promosi sendiri, adalah sebuah kegiatan untuk menginformasikan sebuah bisnis, sehingga nantinya dapat mempengaruhi calon konsumen untuk tertarik melakukan pembelian pada produk/jasa yang disediakan dari bisnis yang melakukan promosi. UD. Arif Putra adalah usaha kecil menengah yang memproduksi layang-layang yang beralamat di Desa Karangsono Kecamatan Bangsalsari Kabupaten Jember. Usaha ini didirikan oleh Samsul Arifin pada tahun 2010. Sebelum mendirikan usaha layang-layang, Samsul Arifin membeli dari produsen layang-layang dari Ambulu, kemudian menjadi penjual layang-layang keliling untuk mendistribusikan ke toko-toko. Namun karena ada permasalahan terhambatnya stok dari produsen layang-layang tersebut, maka Samsul Arifin memiliki inisiatif mendirikan usaha sendiri untuk menjadi produsen layang-layang. Kesulitan pertama pada saat mendirikan usaha ini adalah pada masalah bahan baku, khususnya lem perekat untuk menempelkan plastik dengan bambunya. Meskipun usaha layang-layang ini termasuk jenis usaha kecil menengah, maka tetap harus melakukan strategi promosi yang tepat untuk kemajuan usahanya. Oleh karena itu, kegiatan pengabdian masyarakat ini memberikan pendampingan promosi melalui brosur dan blog yang merupakan media promosi yang tepat untuk usaha layang-layang milik Samsul Arifin tersebut.]]>
<![CDATA[Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v3i1.583
<![CDATA[Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.]]>
<![CDATA[Online and Offline Service Quality Assistance at Ratu Hijab Online Shop ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v4i1.630
<![CDATA[This online shop business has several guarantees as a beginner online business venture, first because online consumers need original images or original images of clothes, veils, mukena so they need several statues. In addition, the second problem is in providing quality offline service to consumers when wrapping goods that are still very simple, so this reflection team provides a solution in terms of wrapping goods by making stickers that contain complete information related to Ratu Hijab, so that the items sent look neat and the information is clear. . This community service activity aims to provide assistance to Ratu Hijab online shop owners regarding the quality of online and offline services. The assistance is in the form of providing solutions and innovations related to marketing strategies so that consumers get good service related to sales promotions by displaying real images during promotions. In addition, the service team also provides solutions related to wrapping goods to be sent to consumers by providing labels / stickers related to the queen's hijab information, such as address, cellphone number and various items sold.]]>
<![CDATA[Assistance On Packaging And Marketing Innovations In The Soy Milk Business ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v4i2.698
<![CDATA[Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.]]>
<![CDATA[The Role of Trip Quality in Making the Decision to Visit Borobudur Temple ]]>
<![CDATA[Tri Palupi Robustin]]>;
<![CDATA[Fauziyah Fauziyah]]>;
<![CDATA[Maulana Muhammad Riza]]>;
<![CDATA[Mohammad Noor Khoirullah]]>
<![CDATA[ Jurnal Ilmu Manajemen Advantage Vol. 6 No. 1 (2022): June ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/adv.v6i1.845
<![CDATA[The purpose of this research is to find out the effect hospitality, attractions, transpor, amenity on the decision to visit Borobudur Temple and To find out the influence of hospitality, attractions, transport, and amenity simultaneously on the decision to visit Borobudur Temple. This type of research is quantitative research with the population of tourists who have visited Borobudur Temple. Sampling techniques using non probability sampling, namely purposive sampling, with a sample count of 50 respondents. Multiple linear regression analysis is used in this study, with SPSS program version 17. Research results are the variable trip quality had a significant effect both partially and simultaneously on the decision to visit Borobudur Temple.]]>
