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Kontribusi Kualitas Layanan Ritel di Toko Basmalah Kasiyan Kecamatan Puger dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen Tri Palupi Robustin
RELASI : JURNAL EKONOMI Vol 17 No 2 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i2.492

Abstract

This study aims to determine the partial effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store and to determine the simultaneous effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store. The population of this study are consumers who buy at the Basmallah Kasiyan Shop, Puger District. The sampling technique used was non-probability sampling, namely Accidental sampling. The analysis used in this study is a multivariate analysis, namely multiple linear regression analysis. The results prove that the physical aspects, reliability, personal interaction, and problem solving have a significant effect on product purchasing decisions and there is no policy influence on purchasing decisions at Kasiyan Basmalah Store.Keywords: purchasing decisions, physical aspects, reliability, personal interaction
Creating Satisfaction and Loyalty with Service Encounter and Servicescape at Balung Hospital Jember Regency Tri Palupi Robustin; Nanik Hariyana
Jurnal Manajemen Pelayanan Publik Vol 8, No 1 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i1.51475

Abstract

The quality of service provided by the hospital will affect satisfaction and can create customer loyalty. One form of service in a hospital is service encounter and servicescape. Services at Balung Hospital still receive negative ratings in the eyes of the public because the services provided are not in accordance with consumer expectations. The purpose of this study is to determine how the influence of service encounter and servicescape on satisfaction and loyalty both directly and indirectly. The sample size of this study was 105 respondents and data analysis techniques using SEM (Structural Equation Modeling). The results of the study indicate that first, service encounter can create satisfaction. Second, servicescape can create satisfaction. Third, service encounters can create loyalty. Fourth, servicescape cannot create loyalty directly, but indirectly with the mediating role of satisfaction can create loyalty. And fifth, satisfaction can create loyalty.
PENDAMPINGAN STRATEGI KUALITAS LAYANAN TAMBAHAN (AUGMENTED PRODUCT) PADA USAHA IILA SALON Robustin, Tri Palupi
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 1 No 2 (2021)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v1i2.497

Abstract

The problem with this salon business is the lack of knowledge about optimal service strategies, especially to attract consumers to come back to the salon. Based on the background and problems, this community service activity aims to provide assistance to Iila Salon owners related to the quality of additional services (augmented products). Additional service quality strategy after sale in the form of giving away free hair cap (shampoo headgear) and providing free shampooing for customers who have come to the salon for treatments such as rebonding and smoothing. The strategy aims to make customers satisfied with the service and ultimately have an impact on loyalty. The results of the implementation of this community service activity are: (1) Survey of business locations so that information obtained Iila Salon place and approval of cooperation contracts with partners / owners of salons. (2) Interview with the owner of Iila Salon, information was obtained related to the history of the establishment of the business and the problems faced so that the community service team can provide solutions related to the problem. (3) Provide assistance in the form of rebonding drugs, hair stamps, shampoos and conditioners so that salon owners can later implement additional service quality strategies (augmented products) that have been taught by the community service team. Keywords : Iila Salon, Augmented Product, Service Quality
PENDAMPINGAN PEMASARAN DAN PROMOSI PADA USAHA TAS ANYAMAN DI DESA KARANGSONO KABUPATEN JEMBER Robustin, Tri Palupi
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 2 No 1 (2022)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v2i1.558

Abstract

UMKM on the other hand also have weaknesses one of which is in terms of marketing and promoting products, this is because the owner of UMKM is from among the villagers who still do not understand the science of marketing, all activities are sometimes still traditional. The problem faced by Siti Nailul Fauziyah's woven bag business is that product promotion has not been done to the maximum, business owners only promote bags on whatsapp. In addition, marketing activities are also still limited to only producing products if there is a message, if no one messages then do not make bags. competition. This is what causes this woven bag is not yet widely known by the public, so promotion using various media needs to be done. This community service provides assistance in the marketing and promotion of products. Promotional and marketing assistance aims to introduce woven bag products to the wider community so as to increase the sales of woven bags.
Service Delivery System and Satisfaction in influencing Customer Loyalty at Balung Regional Hospital Robustin, Tri Palupi; Putri, Nur Latifa Isnaini; Hakim, Ihkwanul
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 1 (2024): June 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i1.1315

Abstract

Due to the fact that as different consumers' needs change, one of those needs is the need for an abstract service, which is currently the largest sector supporting the Indonesian economy. Service providers must be able to satisfy customers to build client loyalty with an appropriate service plan. Service encounter and servicecape represent the service plan. This research aims to determine the effect of customer experience, satisfaction, and servicescape on customer loyalty. This study uses a survey research design, which is a quantitative research methodology, and the population is patients of Balung Hospital. By using a sample of 80 people, the sampling method used is accidental sampling. the data test stages in this study include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, partial hypothesis testing and determination test. Multiple linear regression analysis is the method used in this study for data analysis. The research findings show that customer experience affects loyalty, loyalty is positively and significantly influenced by satisfaction variables, loyalty is significantly and favorably influenced by servicescape variables.
Building customer loyalty at Balung Regional Hospital with a Service Encounter and Satisfaction Strategy Robustin, Tri Palupi; Putri, Nur Latifa Isnaini; Hakim, Ikhwanul
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1432

Abstract

A service encounter, sometimes referred to as a service meeting, is an essential part of the process by which service providers deliver services to their clients effectively and efficiently. This process plays a key role in shaping how customers perceive a company and fostering their long-term loyalty through positive interactions. This study seeks to explore how service encounters, customer satisfaction, and their combination influence customer loyalty at Balung Regional Hospital. The research conducted at Balung Regional Hospital involves quantitative analysis focusing on all service users comprehensively. The sampling technique employed is non-probabilistic, specifically purposive sampling, involving a sample size of 60 respondents carefully selected. This research uses multiple linear regression analysis to evaluate the data accurately. The results of the study show that: (1) Service encounter significantly affects customer loyalty in Balung Regional Hospital; (2) Satisfaction positively affects customer loyalty of Balung Regional Hospital; (3) Service encounter and satisfaction have a simultaneous effect on customer loyalty of Balung Regional Hospital, highlighting their interdependence.
Dinamika Pemasaran Tiktok Shop: Peran Live Streaming, Content Marketing, dan Online Customer Review dalam Meningkatkan Keputusan Pembelian Konsumen Irdiana, Sukma; Robustin, Tri Palupi; Putri, Nur Latifa Isnaini
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3697

Abstract

TikTok launched the TikTok Shop feature to continue its mission to make its users happy by providing easy shopping without having to switch applications. The purpose of this research is to analyze the influence of content marketing, live streaming and online customer reviews on purchasing decisions for fashion products on Shopee. This type of research is explanatory research with a quantitative approach. The population in this research is all consumers who have purchased fashion products on TikTok Shop. The data source used is primary data by distributing questionnaires. The research method is the probability sampling method which determines the sample with a purposive sampling technique. The sample was selected according to the guidelines of Hair et al (2010) which resulted in 135 respondents. The data analysis technique used in this research is multiple linear regression analysis using the SPSS statistical tool version 21. The results of the research show that Live streaming has a positive effect on purchasing decisions for fashion products. Content Marketing has a positive effect on purchasing decisions for fashion products. Online customer reviews have a positive but insignificant effect on purchasing decisions for fashion products. This research can provide in-depth insight into the factors that influence consumer purchasing decisions on TikTok Shop, especially for fashion products. These findings can be an important reference for business people, marketers, and researchers to develop more effective marketing strategies in the context of e-commerce.
Atribut Destinasi Dan Kepuasan Wisatawan Pada Wisata Siti Sundari Lumajang Robustin, Tri Palupi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.439

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh  attraction terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang; (2) pengaruh  amenity terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang; (3) pengaruh  accessibility terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang; (4) pengaruh  hospitality terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang; (5) pengaruh  environment terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang; (6) Untuk mengetahui pengaruh secara simultan variabel attraction, amenity, accessibility, hospitality, environment terhadap kepuasan wisatawan pada Wisata Siti Sundari Lumajang. Jenis penelitian adalah penelitian kuantitatif dengan populasi wisatawan yang pernah berkunjung ke Wisata Siti Sundari Lumajang. Teknik sampling menggunakan non probability sampling yaitu purposive sampling, dengan jumlah sampel sebanyak 60 responden, analisis data menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa attraction, amenity, hospitality, dan environment berpengaruh terhadap kepuasan wisatawan pada Wisata Siti Sundari, sedangkan variabel accessibility tidak berpengaruh terhadap kepuasan wisatawan.