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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat MDP Student Conference
Sherdian Djunaidi
Universitas Multi Data Palembang
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PENGEMBANGAN UI/UX PADA APLIKASI KA.COM MENGGUNAKAN METODE DESIGN THINKING Felicia Felicia; Angel Kelly; Sherdian Djunaidi; Nova Ariansyah; Millenia Mudita Chandra; Vincent Vincent; Muhammad Rizky Pribadi
MDP Student Conference Vol 1 No 1 (2022): The 1st MDP Student Conference 2022
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.426 KB)

Abstract

Abstract: KA.com was created to make it easier for users to buy tickets for sudden trips or vacations. But in reality KA.com has few users due to incomplete and attractive appearance and features. Therefore, the KA.COM application will be developed using the Thinking Method so that this application can be developed according to the creations and needs of users. The KA.COM application is an online ticket purchase application platform so that it is easier for the public to purchase tickets without having to go to the available ticket booths. In this application, various ticket purchasing services will be available, from airplane tickets, train tickets, to bus tickets. Users only need to login and can already use this application for free. Abstrak: KA.com dibuat agar mempermudah para pengguna membeli tiket untuk melakukan perjalanan atau liburan yang mendadak. Namun dalam kenyataan KA.com memiliki pengguna yang sedikit dikarenakan tampilan dan fitur yang belum lengkap dan menarik. Maka dari itu aplikasi KA.COM ini akan dikembangkan dengan menggunakan Metode Thinking agar aplikasi ini dapat dikembangkan sesuai dengan kreasi dan kebutuhan pengguna. Aplikasi yang KA.COM ini adalah sebuah platform aplikasi pembelian tiket online agar masyarakat dimudahkan dalam pembelian tiket tanpa harus ke loket tiket yang tersedia. Didalam aplikasi ini akan tersedia berbagai layanan pembelian tiket, dari tiket pesawat, tiket kereta api, hingga tiket bus. Pengguna hanya perlu login dan sudah dapat menggunakan aplikasi ini secara gratis.
PENERAPAN DIGITAL MARKETING TERHADAP UMKM SEBAGAI PEMASARAN DALAM MENGHADAPI REVOLUSI Kelly, Angel; Hartati, Ery; Felicia; Ariansyah, Nova; Djunaidi, Sherdian
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): APTEKMAS Volume 7 Nomor 2 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i2.8737

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economy and have great potential for significant growth. However, even though the digital era has penetrated various sectors, there are still many MSMEs that have not taken advantage of the marketing opportunities offered by digital marketing. Data from Kompas.id in 2022 reveals that around 65 million MSMEs have not adopted digital marketing strategies, which is largely due to a lack of technological understanding among business actors. Therefore, this Community Service Activity aims to provide direct training and guidance to MSMEs, such as Lin's Culinary, in utilizing social media such as Instagram and the graphic design tool Canva. It is hoped that through this activity, MSME owners can increase their understanding and skills in utilizing digital platforms for marketing purposes, and can increase the competitiveness and sustainability of their businesses. Keywords: Canva, Digital Marketing, Instagram, MSMEs
Co-Authors Angel Kelly Ariansyah, Nova FELICIA Felicia Felicia Hartati, Ery Kelly, Angel Millenia Mudita Chandra Muhammad Rizky Pribadi Nova Ariansyah Vincent Vincent