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All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Causa: Jurnal Hukum dan Kewarganegaraan JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Agung Dwi Nugroho
Unknown Affiliation
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Analisis Strategi Daya Saing Pasar Tradisional Dan Modern Berdasarkan Minat Pembelian Pengunjung Endrianto Sahedtyo Nugroho Suhadak; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5300

Abstract

The development of the trade sector shows that there is increasingly strong competition between modern markets and traditional markets in attracting consumer attention. This study aims to analyze the differences between the two based on the perspective of visitors on purchasing power. The method used is a qualitative descriptive approach through direct observation and interviews. The results of the study revealed that traditional markets stand out in terms of local culture and social closeness between sellers and buyers. Meanwhile, modern markets are preferred by consumers who prioritize convenience, product diversity, and modern facilities. Digital marketing factors, product innovation, and market image also play an important role in influencing consumer purchasing interest in each type of market.
Strategi Pemasaran Wedding Organizer ‘’House Of Imey’’ Dalam Meningkatkan Konsumen Martha Haning Kusuma Dewi; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5301

Abstract

The development of business in the service sector is currently growing rapidly, especially in the wedding organizer industry. The purpose of this internship is to Develop Entrepreneurial Skills by providing students with the opportunity to develop entrepreneurial skills such as global marketing, leadership, business communication, e-business, organizational culture. This applies to us, who provide wedding management and planning services. Wedding Organizer can facilitate and assist partners or couples in planning a wedding related to determining the theme, the concept of the wedding desired by the client is the core of our research. Encouraging students to think creatively and innovatively in designing and managing a business. This program can be a place for new ideas and innovative solutions to problems faced. In addition, in handling weddings, we focus on managing vendors involved in the wedding such as decoration, catering, and entertainment. Coordinating events, and ensuring that the wedding runs smoothly to increase client satisfaction and build a good reputation. A professional and qualified Wedding Organizer can improve the quality of services provided so that clients can feel satisfied and happy.
Pengaruh Gaya Kepemimpinan Paternalistik Dan Insentif Terhadap Kinerja Karyawan Melalui Motivasi Pada PT. Asco Dwi Mobilindo Surabaya Alfito Yusuf Isa Sugihono; Safa’at Safa’at; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6593

Abstract

Human resources are a strategic asset that determines organizational success, making employee performance management essential. PT. Asco Dwi Mobilindo Surabaya has experienced an increase in absenteeism in 2024 and six employee resignations during 2022–2024, reflecting a decline in motivation and performance. This study aims to analyze the influence of paternalistic leadership style and incentives on employee performance with motivation as a mediating variable. The research employed a quantitative method with 35 employees selected through convenience sampling and analyzed using path analysis with SPSS 25. The results indicate that paternalistic leadership and incentives do not have a significant direct effect on employee performance but positively and significantly influence motivation. Furthermore, motivation has a positive and significant effect on employee performance and mediates the relationship between paternalistic leadership, incentives, and employee performance
Pengaruh Harga Lokasi Dan Online Customer Review Terhadap Keputusan Pembelian Pada Hart Chicken Exprezz Surabaya Aditya Rizky Sahari; Rifda Fitrianty; M Azizul Khakim; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6902

Abstract

This test was conducted by researchers with the intention if there is still a correlation regarding price, place and opinions given by consumers based on experience when making a purchase transaction with consumer decisions when making a return transaction at Hart Chicken Exprezz Surabaya. The test was conducted using a quantitative method, namely the multiple linear regression analysis approach. Researchers have created a questionnaire that has been given by all consumers with a total of 97 responses to complete the test data. Finding the number studied during the test, namely by means of units for the Price variable still has a very significant correlation by consumer decisions when making a purchase transaction with a significance of 0.012, location also has results that are still related and significant by consumer decisions when making a purchase transaction with a significant result of 0.024 and the experience of consumers who have provided responses also has a significant influence by consumer decisions when making a purchase transaction with a significant amount of 0.000. Furthermore, the simultaneous test shows that the three variables have a correlation and are significant by consumer decisions when making a purchase transaction, having a calculated F of 252.216 and a significance of 0.000. Then, a retest using a coefficient of determination (R²) of 89.1% revealed that price, location, and online customer reviews had an 89.1% influence on consumer purchasing decisions. This suggests that price, location, and the experiences of consumers who had previously purchased at Hart Chicken Exprezz Surabaya had a positive impact, increasing purchasing decisions.
Co-Authors Aditya Rizky Sahari Alfito Yusuf Isa Sugihono Dinda Tri Hapsari Endrianto Sahedtyo Nugroho Suhadak Febriyana, Kamila M Azizul Khakim Martha Haning Kusuma Dewi Niswatin Alayyal Maghfiroh Nur Al’fiyah Oktaviani Astridtia Rifda Fitrianty Rosana Nabila Septy Safa’at Safa’at Tri Wahjoedi Tri.Wahjoedi