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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jihapenmas
Alfito Yusuf Isa Sugihono
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Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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PERAN MANAJEMEN SUMBER DAYA MANUSIA (SDM) DALAM PENINGKATAN KINERJA ORGANISASI Ajeng Kusuma Ningsih; Agus Wahyudi; Ivana Mei Yulianti; Alfito Yusuf Isa Sugihono
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 5 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i5.2751

Abstract

Every organization must utilize all its resources, including human resources, HR is responsible for helping each employee maximize organizational performance. This research is useful for evaluating the significance of human resource management in improving company performance. This research adopts a qualitative approach with an interactive analysis model developed by Miles and Huberman. Repeated and interactive analysis is carried out until the data becomes saturated, and involves reduction, delivery, and drawing conclusions. Studies show that management and business performance are better with human resource management (HR).
Strategi Pemasaran Kewirausahaan Pada Usaha Lokafood Alfina Rahmawati; Meisy Nanik Isdaryati; Anisyah Rahmadani; Rangga Satria; Alfito Yusuf Isa Sugihono
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 2 (2024): August 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i2.884

Abstract

LokaFood, one of the culinary businesses, needs to implement a marketing strategy in order to be competitive. The purpose of this study aims are to identify the internal and external factors in LokaFood and to determine the alternative strategies in LokaFood. The SWOT (Strength, Weakness, Opportunity, Threat) method was used in this study. The steps of this study were identifying the internal and external factors, and then determining the matrix of IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), position, and SWOT. The results showed that the main strength was good quality and taste; the main weakness was promotional activities that were not optimal; the main opportunity was the increasing public interest in products of LokaFood, and the main threat was more innovative competitors. The results showed that the marketing strategy to be applied by LokaFood Enterprises was the SO (Strength-Opportunity). Alternative strategies that can be used were improving the quality of LokaFood products, expanding the franchise system, especially outside Surabaya, and increasing the intensity of attractive promotion through online delivery applications.
Pengaruh Gaya Kepemimpinan Paternalistik Dan Insentif Terhadap Kinerja Karyawan Melalui Motivasi Pada PT. Asco Dwi Mobilindo Surabaya Alfito Yusuf Isa Sugihono; Safa’at Safa’at; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6593

Abstract

Human resources are a strategic asset that determines organizational success, making employee performance management essential. PT. Asco Dwi Mobilindo Surabaya has experienced an increase in absenteeism in 2024 and six employee resignations during 2022–2024, reflecting a decline in motivation and performance. This study aims to analyze the influence of paternalistic leadership style and incentives on employee performance with motivation as a mediating variable. The research employed a quantitative method with 35 employees selected through convenience sampling and analyzed using path analysis with SPSS 25. The results indicate that paternalistic leadership and incentives do not have a significant direct effect on employee performance but positively and significantly influence motivation. Furthermore, motivation has a positive and significant effect on employee performance and mediates the relationship between paternalistic leadership, incentives, and employee performance
Co-Authors Agung Dwi Nugroho Agus Wahyudi Ajeng Kusuma Ningsih Alfina Rahmawati Anisyah Rahmadani Ivana Mei Yulianti Meisy Nanik Isdaryati Rangga Satria Safa’at Safa’at