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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Safa’at Safa’at
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Pengaruh Gaya Kepemimpinan Paternalistik Dan Insentif Terhadap Kinerja Karyawan Melalui Motivasi Pada PT. Asco Dwi Mobilindo Surabaya Alfito Yusuf Isa Sugihono; Safa’at Safa’at; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6593

Abstract

Human resources are a strategic asset that determines organizational success, making employee performance management essential. PT. Asco Dwi Mobilindo Surabaya has experienced an increase in absenteeism in 2024 and six employee resignations during 2022–2024, reflecting a decline in motivation and performance. This study aims to analyze the influence of paternalistic leadership style and incentives on employee performance with motivation as a mediating variable. The research employed a quantitative method with 35 employees selected through convenience sampling and analyzed using path analysis with SPSS 25. The results indicate that paternalistic leadership and incentives do not have a significant direct effect on employee performance but positively and significantly influence motivation. Furthermore, motivation has a positive and significant effect on employee performance and mediates the relationship between paternalistic leadership, incentives, and employee performance
Dampak Kepuasan Pelayanan, Kepercayaan Pelanggan Dan User Experience Yang Mempengaruhi Loyalitas Pelanggan Pada Platform E-Commerce Di Kalangan Generasi Z (STIE Mahardhika Surabaya) Yulia Eka Tata Pramadita; Tri Wahjoedi; Safa’at Safa’at; Evi Thelia Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6820

Abstract

The aim of this research is to investigate the impact of service quality, trust from consumers, and user experience on how loyal customers are to online shopping sites, specifically for Generation Z. The study uses a quantitative approach, ghatering information through an online survey with 88 Gen Z participants who have used e-commerce sites in the past six months. The analysis of the data was carried out using multiple linear regression techniques. The results suggest that service quality, consumer trust, and user experience has the strongest effect (β = 0.45, p < 0.05), followed by consumer trust (β = 0.38, p < 0.05), and then service quality (β = 0.32, p < 0.05). This model explains 67% of the differences in customer loyalty (R² = 0.67). The theoretical contribution of the study enhances the understanding of customer loyalty in the online environment, particularly concerning Generation Z. Practically the findings can help e-commerce businesses boost customer loyalty by enhancing user experience, building trust, and improving service quality.
Co-Authors Agung Dwi Nugroho Alfito Yusuf Isa Sugihono Evi Thelia Sari Tri Wahjoedi Yulia Eka Tata Pramadita