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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Guru (JPG)
Rizka Fajrina S
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Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Word of Mouth, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk Motor Honda di Jakarta Rizka Fajrina S; Jalaludin Jalaludin
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1086

Abstract

Today's motorbikes can say a lot of meaningful things to society. Motorcycle manufacturers are required to introduce new technology every year to boost sales. With increasingly stringent business regulations due to competition, companies are forced to meet consumer needs in addition to being able to sell their products. Word of mouth, brand image, and lifestyle are some of the variables that might influence consumer decisions to buy. The method used in this research is quantitative. The results of this study are the influence of word of mouth (X1) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the calculated f value is greater than f table, f count 13.449> 2.47 from f table. The influence of brand image (X2) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the value of f count is greater than f table, f count is 61,601 > 2.47 from f table. The influence of lifestyle (X3) on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the value of f count is greater than f table, f count is 53,769 > 2.69 from f table. The influence of word of mouth, brand image and lifestyle on the purchase decision of Honda motorcycle products in Jakarta (Y), namely the calculated f value is greater than f table.
Perencanaan Tenaga Pendidik dan Kependidikan di Universitas Darunnajah Nesa Novrizal; Rizka Fajrina S; Maemunah Sa'diyah
JPG: Jurnal Pendidikan Guru Vol. 5 No. 2 (2024): JPG: Jurnal Pendidikan Guru
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpg.v5i2.16015

Abstract

Planning for lecture and education staff is one of the essential factors in managing human resources in university. One of the success factors of an education does not escape the performance of a lecture and education staff. This research aims to find out how the planning of lecture and education staff at Darunnajah University, a private university born from Darunnajah Jakarta Islamic boarding school. This research uses a qualitative approach with a triangulation method, which combines primary and secondary data from various sources. Primary data was obtained from in-depth interviews with several key informants involved in its preparation. Secondary data was obtained from official documents, such as the Statute, strategic plan, and HR guidelines. The results showed that the planning of teaching and education personnel at Darunnajah University is carried out systematically and integrated with the university's long-term and short-term plans. The planning of lecture and education staff at Darunnajah University is based on the analysis of needs, availability, lecture and education staff Factors that influence this planning include the vision and mission of the university, government policies, the development of science and technology, and the competence of teaching and education personnel. This planning also pays attention to qualitative aspects, such as qualifications, competencies, performance, and the welfare of teaching and education personnel.
Co-Authors Jalaludin Jalaludin Maemunah Sa'diyah Nesa Novrizal