Garuda - Garba Rujukan Digital

Pengaruh Digital Marketing, Kualitas Layanan Grab Food Terhadap Keputusan Pembelian Makanan Di Kota Makassar Imaduddin Imaduddin; Maksud Hakim; Wahyu Anugrah Mannipi; Fahrisal Husain; Anna Sulfianti; Amirullah Amirullah
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.5333

Penelitian ini bertujuan untuk menguji pengaruh digital marketing dan kualitas layanan Grab Food terhadap keputusan pembelian. Pengumpulan data dilakukan melalui data primer dari para konsumen yang menggunakan layanan Grab Food, dengan menggunakan teknik incidental sampling. Data penelitian dikumpulkan melalui kuesioner yang dibagikan kepada responden. Data kuesioner telah diuji untuk validitas dan reliabilitasnya, serta telah diuji untuk memenuhi asumsi klasik seperti Normalitas, Multikolineritas, Heteroskedastisitas, dan autokorelasi. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial, digital marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, begitu pula dengan kualitas layanan Grab Food. Dengan demikian, hipotesis yang diajukan dalam penelitian ini dapat diterima. Temuan ini memberikan wawasan penting tentang bagaimana digital marketing dan kualitas layanan mempengaruhi keputusan pembelian konsumen di platform Grab Food, dan implikasinya dalam strategi pemasaran dan pengembangan layanan di era digital saat ini. Kata Kunci: Digital Marketing; Kualitas Layanan; Keputusan Pembelian

CEGAH STUNTING DENGAN POLA ASUH ANAK DI DESA BONTORAPPO KECAMATAN TAROWANG KABUPATEN JENEPONTO Maksud Hakim; Abdul Rahman; Nur Aisyah Qadri Saiful; Ali Syahban Amir; Anna Sulfianti; Wahyu Anugrah Manippi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.20552

Stunting adalah ukuran yang tepat untuk mengidentifikasikan terjadinya kurang gizi jangka panjang pada anak yang akhirnya menyebabkan penghambatan pertumbuhan linear. Permasalahan stunting yang terjadi pada anak, salah satu faktornya karena kurangnnya pengetahuan masyarakat terutama orang tua akan pentingnnya gizi dan pola asuh bagi anak usia dini. Tujuan kegiatan pengabdian kepada masyaraka (PKM) dilakukan untuk memberikan pengetahuan tentang stunting. metode yang dilakukan dalam pelaksanaan kegiatan PKM ini berupa seminar dengan menghadirkan narasumber yaitu memberikan materi melalui ceramah, diskusi, tanya jawab dan permainan kartu.

Projections Of Rice Production And Consumption By Applying The Partial Nerlove Model Idrus, Idrus; Hakim, Maksud; Rahman, Abdul
MediaTrend Vol 19, No 1 (2024): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v19i1.18763

Supply and demand response model of agricultural products to the lagged variables as explanatory variables often cause serious multi-colinearity among those variables. This condition could reduce the efficiency of parameter estimates and then affected the effectiveness of the whole model. Own and cross price elasticity of each parameter estimate computed from this response model will be definitely bias, so that any projection made from a bias model will not accurate. If policy implication is drowns from this response model then one will find this may not be useful. Therefore, any researcher that interested in this subject should find other technique in order to find better parameter estimates and more accurate projections. One of the most suitable techniques is the application of partial adjustment Nerlove model. This adjustment model is very popular in the study of supply response. Nevertheless, this approach could reduce any bias in the computation of elasticity of parameter estimate of each explanatory variable that will be used in projection. In respect to this approach, adjustment model also exercised in the estimation of parameter of demand response model

Fatalisme dan Kemiskinan Komunitas Nelayan: Fatalism and Poverty in Fishing Communities Maksud Hakim
Society Vol 7 No 2 (2019): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v7i2.118

This study aims to reveal the fatalistic work culture process as a cause of poverty for fishermen. As part of an urgent cultural aspect, Fatalism has been an inseparable part of their social life. Fatalism is an attitude that has been a stronghold for a long time and becomes a habit. In this case, the most important thing to express is the belief or trust of fishermen related to the coastal environment. This research took place on the southern coast of the Sulawesi Island, in Pandang-Pandang village, Arungkeke District, Jeneponto Regency, South Sulawesi Province, Indonesia. The informants were 5 poor fishermen from the Sawi (fishing boat crew) who were interviewed in-depth and conducted observation of the surrounding environment. To strengthen research data, Literature studies, interview and observation results were also conducted. Data analysis used three path techniques including data reduction, categorization, and conclusion drawing. This research shows that; (1) The fatalistic attitude of the fishing community of Pandang-Pandang village manifested in the belief that life has been determined by God while humans only live and accept it, (2) Weak instrumental values ??of the fishing community in the form of not overly pursuing more values ??at work. Both of these are fatalistic attitudes. The conclusion of this research is the emergence of a fatalistic attitude in the fishing community is the result of their appreciation of God, Nature, Humans, and Life. This appreciation has been going on for a long time so that it is manifested in the form of an attitude of life than becoming an actor.

Fatalisme dan Kemiskinan Komunitas Nelayan: Fatalism and Poverty in Fishing Communities Maksud Hakim
Society Vol 7 No 2 (2019): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v7i2.118

This study aims to reveal the fatalistic work culture process as a cause of poverty for fishermen. As part of an urgent cultural aspect, Fatalism has been an inseparable part of their social life. Fatalism is an attitude that has been a stronghold for a long time and becomes a habit. In this case, the most important thing to express is the belief or trust of fishermen related to the coastal environment. This research took place on the southern coast of the Sulawesi Island, in Pandang-Pandang village, Arungkeke District, Jeneponto Regency, South Sulawesi Province, Indonesia. The informants were 5 poor fishermen from the Sawi (fishing boat crew) who were interviewed in-depth and conducted observation of the surrounding environment. To strengthen research data, Literature studies, interview and observation results were also conducted. Data analysis used three path techniques including data reduction, categorization, and conclusion drawing. This research shows that; (1) The fatalistic attitude of the fishing community of Pandang-Pandang village manifested in the belief that life has been determined by God while humans only live and accept it, (2) Weak instrumental values ??of the fishing community in the form of not overly pursuing more values ??at work. Both of these are fatalistic attitudes. The conclusion of this research is the emergence of a fatalistic attitude in the fishing community is the result of their appreciation of God, Nature, Humans, and Life. This appreciation has been going on for a long time so that it is manifested in the form of an attitude of life than becoming an actor.

The Digital Economy's Role in the Survival and Growth of Micro, Small, and Medium Enterprises in the New Normal Era Rahman, Abdul; Hakim, Maksud; Idrus, Idrus
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.428

The new normal era is a time for the government and society to resolve economic issues at all societal levels. One of them is to revitalize the SMB sector, a pillar of the national economy that has been impacted by this pandemic. One of the initiatives is to capitalize on the digital economy. Consequently, the purpose of this study is to determine the impact of the Digital Economy on the Resilience and Growth of Micro, Small, and Medium-Sized Businesses in the New Normal Era. This study employs a qualitative, descriptive methodology. The results demonstrate that the digital economy plays a crucial role in the development of MSMEs in the new normal since it is very resilient during a recession. The role of the digital economy for micro, small, and medium-sized enterprises can be evident when they conduct e-commerce with cashless payments or use digital wallets to avoid government-prohibited face-to-face interactions. In addition, the role of the digital economy is extremely beneficial for MSME actors in terms of expanding the market, and saving money, energy, and time, which will ultimately be to their advantage.

The Effect of Quality Of Work Life on Employee Performance Through Job Satisfaction at the Bantaeng MSME Cooperative and Trade Office Hakim, Maksud; Manippi, Wahyu Anugrah
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of quality of work life on performance through employee job satisfaction, both directly and indirectly. The method of this research is quantitative. This research was conducted on employees at the Bantaeng MSME Cooperative and Trade Office as many as 100 respondents using the purposive sampling technique. The data collected by questionnaire was then analyzed by the Path Analysis method using the SPSS 23 application. While the hypothesis test uses the t-test and to test the direct and indirect influence of the quality of work life variable, on performance through job satisfaction using the sobel test. From the results of the study, conclusions were drawn. (1)There is a positive and significant influence between the quality of work life variable on job satisfaction at the Bantaeng MSME Cooperative and Trade Office. (2)There is a positive and significant influence between the quality of work life variable on employee performance at the Bantaeng MSME Cooperative and Trade Office. (3)There is a positive and significant influence between job satisfaction variables on employee performance at the Bantaeng MSME Cooperative and Trade Office. (4) For the indirect influence, the variable quality of work life on employee performance through job satisfaction at the Bantaeng MSME Cooperative and Trade Office "is accepted

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