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All Journal Jurnal Studi Pemerintahan Journal of Educational, Health and Community Psychology CommIT (Communication & Information Technology) Makara Human Behavior Studies in Asia
INDRO ADINUGROHO, INDRO
Faculty of Psychology Universitas Katolik Atmajaya Jakarta, Indonesia
Computer Science & IT Education Public Health Social Sciences

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Industry, Brand, and the Role of Digital Medium Adinugroho, Indro; Hersanto, Didit; Putri, Antonina Renata; Hartanto, Steffi; Sjahputri, Smitha
CommIT (Communication and Information Technology) Journal Vol 12, No 1 (2018): CommIT Vol. 12 No. 1 Tahun 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v12i1.3925

Abstract

Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.
Politician as the Leader in Indonesia’s Student Regiment and Its Psychological Impacts Adinugroho, Indro
Jurnal Studi Pemerintahan Vol 11, No 3 (2020): November 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.113123

Abstract

It has been a long debate that politicians should not be involved in any organizations which has a primary purpose to educate civil society. Indonesia student regiment (Menwa) is an example of the organization which functions as a vessel for Indonesian students to encourage engagement in the field of national defense and tri-dharma, a responsibility to give contributions while students in university. However, for over 6 years, Menwa has been led by a politician who also becomes an active board in a political party. Considering the basic function of Menwa, ethically Menwa should be led by a professional without any political interest to keep maintaining the purity of the purpose. Despite its negative impact, there is also a positive consequence. Politician who becomes a leader in the organization can share political knowledge and value to the members to become active citizens, particularly enhance the political participation of its members. This study aims to identify a relationship between supporting politician as the leader and three aspects of psychological orientation towards politics (POTP). Result shows that members who support the leader (politician) tend to have higher scores in political efficacy (PE) and political interest (PK), two fundamental variables which are needed in democratic country than the other groups.     
Technology, Emotion and Democracy: Understanding The Dynamic Through Analyzing Conversation in Twitter ADINUGROHO, INDRO; SJAHPUTRI, SMITA; BUDIARTO, JUDOTENS; MUHAMAD, ROBY
Jurnal Studi Pemerintahan Vol 8, No 1 (2017): February 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.8151

Abstract

Innovation in technology brings tremendous impact in various areas, including the issues of democracy, politics and government. In this study, authors observe twitter as a digital medium to gather people from diverse background to com- municate each other. Conversation in twitter, known as tweet, could be a gate to represent various political issues. This study aims to analyze valence and arousal of Indonesia’s top political topics in twitter started from November 2015 until May 2016. Top political topics are collected with one primary keyword, jokowi. Each topic is represented with various tweets from different users. The data is collected by specialized computer software namely tracker developed by Provetic Lab. As an attempt to analyze tweets, authors used Algoritma Kata (AK) as the primary instrument to analyze valence and arousal contained in each topic. Re- sult shows when users talked about jokowi and kebanggaan (pride), the conver- sation contained positive valence and high excitement in arousal level. Whereas, when users discussed corruption and other scandal involving Government, the conversation turned into negative valence with different arousal level.
The President’s Expression: Analyzing the Psychological Aspects of Susilo Bambang Yudhoyono’s Lyrics Adinugroho, Indro; Muhamad, Roby; Susianto, Harry
Makara Human Behavior Studies in Asia Vol. 20, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Word and text analysis has become an alternative method to examine social and psychological problems when other common methods could not access the internal workings of a participant’s psyche. This study shows that text analysis, as an alternative method, is capable to identify important psychological aspects contained in the song lyrics written by Susilo Bambang Yudhoyono (SBY) with regard to his strategic role as a country and political leader. Three main aspects are identified: emotion, achievement, and harmony. The lyrics of 23 Indonesian songs written by SBY have been gathered for the purpose of analysis. Three studies were carried out to analyze the psychological aspects contained in SBY’s song lyrics. Firstly, the author applied algoritma kata (AK – word algorithm) to identify the degrees of valence and arousal in each song using the word count method. Secondly, the author applied analisis lirik keseluruhan (ALK – the whole lyric analysis) to assess the valence and arousal in every song by means of human judgment. Third, the author applied expert judgment (EJ) to analyze the dominant words that emerge in all song lyrics. This study shows that SBY’s song albums have consistently shown a positive valence and an increasing level of arousal from 2006 to 2014. In addition to that, EJ method shows that those dominant words represent SBY’s two most prominent psychological aspects: achievement and harmony.
Religious Tolerance and Its Connection with Parenting Style: Examining from Four Dimensions Adinugroho, Indro; Paramaiswari, Rizki Saliha
Journal of Educational, Health and Community Psychology Vol 11 No 4 December 2022
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.v11i4.21971

Abstract

Religious tolerance is a fundamental part of Indonesia, a country with diversity in religions and beliefs. As an attempt to serve social, political, and cultural stability among groups in Indonesia, Indonesians agreed to live together in harmony through the Pancasila, where all religions and beliefs must be honored. Therefore, specific beliefs and attitudes in how we live in Indonesia must be addressed since early childhood through education in school, public, and family. Parenting style becomes one of the significant issues affecting children's life span development so that they can be excellent as the future generation. This argument is constructed based on the previous studies that parenting style affects the perception and behavior of children. Therefore, this study examines the connection between parenting style and religious tolerance as the dependent variable. The result shows that based on four dimensions of parenting style, participants with the authoritative style show a higher score on the religious tolerance scale. In contrast, participants with neglecting style tend to have the lowest score in religious tolerance. This result reveals that parenting might be considered in child development and fulfilling child rights.
Understanding Aggression in Digital Environment: Relationship between Shame and Guilt and Cyber Aggression in Online Social Network Adinugroho, Indro; Kristiani, Priska; Nurrachman, Nani
Makara Human Behavior Studies in Asia Vol. 26, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Violence on the internet often occurs in Indonesia due to several aspects, such as political reason and entertainment purpose. It has emerged due to the rapid digital movement, which produces numerous digital applications that can widen the connection among humans from various backgrounds. Sometimes, different values and perceptions are the factors that incinerate violence on the internet, particularly verbal violence. In this study, we apply the term cyber aggression (CA), a form of structured and unstructured behavior to harm others online, to explain this phenomenon. The emergence of this new-kind of behavior must be addressed by the government and other stakeholders in managing social and political stability that requires intergroup relation. This study aims to explain two specific predictors that can empirically understand CA from the psychological perspective, namely, moral emotions and frequency of social media usage. Result shows that one dimension of moral emotion—guilt—is a significant predictor to inhibit CA. Moreover, shame precisely encourages people to conduct CA.
Co-Authors Hartanto, Steffi Hersanto, Didit JUDOTENS BUDIARTO, JUDOTENS Kristiani, Priska Nani Nurrachman Paramaiswari, Rizki Saliha Putri, Antonina Renata ROBY MUHAMAD, ROBY Sjahputri, Smitha SMITA SJAHPUTRI, SMITA Susianto, Harry