Articles
<![CDATA[Industry, Brand, and the Role of Digital Medium ]]>
<![CDATA[Adinugroho, Indro]]>;
<![CDATA[Hersanto, Didit]]>;
<![CDATA[Putri, Antonina Renata]]>;
<![CDATA[Hartanto, Steffi]]>;
<![CDATA[Sjahputri, Smitha]]>
<![CDATA[ CommIT (Communication and Information Technology) Journal Vol 12, No 1 (2018): CommIT Vol. 12 No. 1 Tahun 2018 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/commit.v12i1.3925
<![CDATA[Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.]]>
<![CDATA[INDUSTRIES AND THE ROLE OF DIGITAL MEDIUM ]]>
<![CDATA[Adinugroho, Indro]]>
<![CDATA[ Jurnal InterAct Vol 6, No 2 (2017): InterAct, Journal on Communication ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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<![CDATA[Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, Facebook and Instagram have been used by numerous industries as tools to communicate their ideas, brands and promotion into public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This is a case study focusing on two brands in Indonesia, Pocari Sweat and Telkom. Result shows these two brands using different approach in twitter as their marketing tool. Pocari sweat focused on brand awareness, whereas Telkom focused on corporate identity as Indonesian company. Despite differences in marketing strategy, there is no significant difference in the degree of valence and arousal from tweets which discussed Pocari Sweat and Telkom.]]>
<![CDATA[Understanding Psychological Motives towards Politics: Developing Psychological Orientation Scale towards Politics (POSP-S) for Indonesia ]]>
<![CDATA[ADINUGROHO, INDRO]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 9, No 4 (2018): November 2018 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[For over 18 years, Indonesia has undergone democracy in every aspect of government decision making. After new order (orde baru) regime fell, Indonesia has changed several regulations to implement democratic principle, such as direct elections for Presidential; Gubernatorial and also local leaders. However, there still few challenges faced by Indonesia. One of those challenges is related to human behavior, which is political participation. In democratic country, one of the primary requirements is voluntarily active participation. Voluntarily means an action without any pressure. Without voluntarily act on participation, a country cannot be listed as democratic country. As an attempt to predict voluntarily participation on politics, psychology has came up with the concept of psychological orientation on politics which represented by three dimensions, political efficacy; political interest and political knowledge. However, different political situation and system among countries are the reason why there is no universal measurement of psychological orientation towards politics. This study aims to construct an instrument as an attempt to measure psychological orientation towards politics in Indonesian context. As an attempt to produce the best items and theoretical model, confirmatory factor analysis (CFA) is applied to examine the contribution of each item towards dimensions. CFA analysis finally generates 21 final items for Psychological Orientation towards Politics Scale that can be applied in Indonesian context.]]>
<![CDATA[Technology, Emotion and Democracy: Understanding The Dynamic Through Analyzing Conversation in Twitter ]]>
<![CDATA[ADINUGROHO, INDRO]]>;
<![CDATA[SJAHPUTRI, SMITA]]>;
<![CDATA[BUDIARTO, JUDOTENS]]>;
<![CDATA[MUHAMAD, ROBY]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 8, No 1 (2017): February 2017 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[Innovation in technology brings tremendous impact in various areas, including the issues of democracy, politics and government. In this study, authors observe twitter as a digital medium to gather people from diverse background to com- municate each other. Conversation in twitter, known as tweet, could be a gate to represent various political issues. This study aims to analyze valence and arousal of Indonesia’s top political topics in twitter started from November 2015 until May 2016. Top political topics are collected with one primary keyword, jokowi. Each topic is represented with various tweets from different users. The data is collected by specialized computer software namely tracker developed by Provetic Lab. As an attempt to analyze tweets, authors used Algoritma Kata (AK) as the primary instrument to analyze valence and arousal contained in each topic. Re- sult shows when users talked about jokowi and kebanggaan (pride), the conver- sation contained positive valence and high excitement in arousal level. Whereas, when users discussed corruption and other scandal involving Government, the conversation turned into negative valence with different arousal level.]]>
<![CDATA[Politician as the Leader in Indonesia’s Student Regiment and Its Psychological Impacts ]]>
<![CDATA[Adinugroho, Indro]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 11, No 3 (2020): November 2020 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jgp.113123
<![CDATA[It has been a long debate that politicians should not be involved in any organizations which has a primary purpose to educate civil society. Indonesia student regiment (Menwa) is an example of the organization which functions as a vessel for Indonesian students to encourage engagement in the field of national defense and tri-dharma, a responsibility to give contributions while students in university. However, for over 6 years, Menwa has been led by a politician who also becomes an active board in a political party. Considering the basic function of Menwa, ethically Menwa should be led by a professional without any political interest to keep maintaining the purity of the purpose. Despite its negative impact, there is also a positive consequence. Politician who becomes a leader in the organization can share political knowledge and value to the members to become active citizens, particularly enhance the political participation of its members. This study aims to identify a relationship between supporting politician as the leader and three aspects of psychological orientation towards politics (POTP). Result shows that members who support the leader (politician) tend to have higher scores in political efficacy (PE) and political interest (PK), two fundamental variables which are needed in democratic country than the other groups.    ]]>
<![CDATA[Technology, Emotion and Democracy: Understanding The Dynamic Through Analyzing Conversation in Twitter ]]>
<![CDATA[ADINUGROHO, INDRO]]>;
<![CDATA[SJAHPUTRI, SMITA]]>;
<![CDATA[BUDIARTO, JUDOTENS]]>;
<![CDATA[MUHAMAD, ROBY]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 8, No 1 (2017): February 2017 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jgp.8151
<![CDATA[Innovation in technology brings tremendous impact in various areas, including the issues of democracy, politics and government. In this study, authors observe twitter as a digital medium to gather people from diverse background to com- municate each other. Conversation in twitter, known as tweet, could be a gate to represent various political issues. This study aims to analyze valence and arousal of Indonesia’s top political topics in twitter started from November 2015 until May 2016. Top political topics are collected with one primary keyword, jokowi. Each topic is represented with various tweets from different users. The data is collected by specialized computer software namely tracker developed by Provetic Lab. As an attempt to analyze tweets, authors used Algoritma Kata (AK) as the primary instrument to analyze valence and arousal contained in each topic. Re- sult shows when users talked about jokowi and kebanggaan (pride), the conver- sation contained positive valence and high excitement in arousal level. Whereas, when users discussed corruption and other scandal involving Government, the conversation turned into negative valence with different arousal level.]]>
<![CDATA[Politician as the Leader in Indonesia’s Student Regiment and Its Psychological Impacts ]]>
<![CDATA[Indro Adinugroho]]>;
<![CDATA[Hobby Putra Anky]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 11, No 3 (2020): November 2020 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jgp.113123
<![CDATA[It has been a long debate that politicians should not be involved in any organizations which has a primary purpose to educate civil society. Indonesia student regiment (Menwa) is an example of the organization which functions as a vessel for Indonesian students to encourage engagement in the field of national defense and tri-dharma, a responsibility to give contributions while students in university. However, for over 6 years, Menwa has been led by a politician who also becomes an active board in a political party. Considering the basic function of Menwa, ethically Menwa should be led by a professional without any political interest to keep maintaining the purity of the purpose. Despite its negative impact, there is also a positive consequence. Politician who becomes a leader in the organization can share political knowledge and value to the members to become active citizens, particularly enhance the political participation of its members. This study aims to identify a relationship between supporting politician as the leader and three aspects of psychological orientation towards politics (POTP). Result shows that members who support the leader (politician) tend to have higher scores in political efficacy (PE) and political interest (PK), two fundamental variables which are needed in democratic country than the other groups. ]]>
<![CDATA[Understanding Psychological Motives towards Politics: Developing Psychological Orientation Scale towards Politics (POSP-S) for Indonesia ]]>
<![CDATA[INDRO ADINUGROHO]]>
<![CDATA[ Jurnal Studi Pemerintahan Vol 9, No 4 (2018): November 2018 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jgp.9491
<![CDATA[For over 18 years, Indonesia has undergone democracy in every aspect of government decision making. After new order (orde baru) regime fell, Indonesia has changed several regulations to implement democratic principle, such as direct elections for Presidential; Gubernatorial and also local leaders. However, there still few challenges faced by Indonesia. One of those challenges is related to human behavior, which is political participation. In democratic country, one of the primary requirements is voluntarily active participation. Voluntarily means an action without any pressure. Without voluntarily act on participation, a country cannot be listed as democratic country. As an attempt to predict voluntarily participation on politics, psychology has came up with the concept of psychological orientation on politics which represented by three dimensions, political efficacy; political interest and political knowledge. However, different political situation and system among countries are the reason why there is no universal measurement of psychological orientation towards politics. This study aims to construct an instrument as an attempt to measure psychological orientation towards politics in Indonesian context. As an attempt to produce the best items and theoretical model, confirmatory factor analysis (CFA) is applied to examine the contribution of each item towards dimensions. CFA analysis finally generates 21 final items for Psychological Orientation towards Politics Scale that can be applied in Indonesian context.]]>
<![CDATA[Industry, Brand, and the Role of Digital Medium ]]>
<![CDATA[Indro Adinugroho]]>;
<![CDATA[Didit Hersanto]]>;
<![CDATA[Antonina Renata Putri]]>;
<![CDATA[Steffi Hartanto]]>;
<![CDATA[Smitha Sjahputri]]>
<![CDATA[ CommIT (Communication and Information Technology) Journal Vol. 12 No. 1 (2018): CommIT Journal ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/commit.v12i1.3925
<![CDATA[Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.]]>
<![CDATA[Psychological Analysis of Jokowi’s First 100 Days and Nawacita from Text in Twitter ]]>
<![CDATA[Indro Adinugroho]]>;
<![CDATA[Smitha Sjahputri]]>;
<![CDATA[Judotens Budiarto]]>;
<![CDATA[Roby Muhamad]]>
<![CDATA[ Jurnal Ilmu Sosial dan Ilmu Politik Vol 21, No 3 (2018): March ]]>
Publisher : <![CDATA[Faculty of Social and Political Sciences, Universitas Gadjah Mada ]]>
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DOI: 10.22146/jsp.27646
<![CDATA[In recent days, the public often uses social media such as Twitter for delivering critics; appreciation and campaign related to Government and political issues. The existence of Twitter is changing human behavior rapidly. This study aims to identify Twitter as a medium to generate public opinion concerning two political issues, the 7th Indonesian President first 100 days and public response towards his strategic plan, Nawacita. Method applied in this study is a combination of contemporary research instruments that combines technology and psychology. In this study, the authors examined conversation on Twitter by using Tracker and Algoritma Kata (AK, words algorithm). Tracker is used to collecting conversation on twitter regarding Jokowi’s first 100 days and Nawacita, whereas AK is applied to identify valence and arousal in each tweet collected by Tracker. The finding shows the domination of positive tweets in every week. However, there is a moment where the number of positive tweets was close to negative tweets. In Nawacita issue, law reformation and enforcement was the issue that has highest negative sentiment among others.]]>
