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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Riset Multidisiplin Edukasi An Nafi’; Multidisciplinary Science
Mareta Puri Rahastine
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Strategi Komunikasi Melalui Media Digital Linkedin Terhadap Kepuasan Konsumen Jethro Aldino Yazied Zidane; Mareta Puri Rahastine
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8232

Abstract

This research aims to analyze the influence of digital communication strategies through LinkedIn on customer satisfaction at JETHRO. A quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software was applied. Data were collected from 49 respondents who interacted with JETHRO’s official LinkedIn account. The results show a positive and significant effect of digital communication strategies on customer satisfaction (path coefficient = 0.910; t = 38.767; p = 0.000; R² = 0.828). Indicators such as message clarity, content creativity, audience interaction, and message consistency play dominant roles in enhancing satisfaction. The findings reinforce the Uses and Gratifications Theory and Integrated Marketing Communication framework as conceptual bases for professional digital communication effectiveness.
Co-Authors Aldino Yazied Zidane Amalia Kartika Bezaleel Syafa Chrisandy Fauzy Mujizatullah Maharani, Defitri Maulida Putri Chairunnisa Noval Rafif Hidayat Inzaghi Sahra Adisti Susilowati Yosua, Richard