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All Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Riset Multidisiplin Edukasi Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Mareta Puri Rahastine
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Persepsi Remaja terhadap Konten Hadiah Mesin Capit pada Akun TikTok Willie Salim Sabrina Dhiya Apryani; Mareta Puri Rahastine; Anggie Ayu Astria Latuperissa
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1131

Abstract

This study examines late adolescents’ perceptions of claw-machine gift content uploaded on Willie Salim’s TikTok account, a form of viral content that presents gift-giving activities through an interactive game concept. Based on Jalaluddin Rakhmat’s perception theory, this study analyzes three stages of perception: attention, interpretation, and evaluation, to understand how young audiences perceive and interpret digital sharing content. A qualitative case study approach was applied involving five late-adolescent informants aged 17–19 years residing in RT 003 RW 015, Puri Cendana Housing Complex, Tambun, selected through purposive sampling. Data were collected through non-participant observation, semi-structured interviews, and documentation, then analyzed using the Miles and Huberman interactive model consisting of data reduction, data display, and conclusion drawing, supported by methodological triangulation. The results indicate that adolescents’ attention is influenced by internal factors, such as familiarity and experience, as well as external factors, including visual attractiveness, prize value, and content presentation. Informants generally interpreted the content as a combination of sharing and entertainment, although some questioned the creator’s underlying motives. The evaluation stage showed predominantly positive and neutral perceptions, with critical awareness of possible content construction. The study concludes that entertainment value and perceived sincerity significantly shape adolescent perceptions of digital sharing content.
Analisis Naratif Pesan Kejujuran dalam Film Pendek “Benih Kejujuran” pada Kanal YouTube Cerdas Berkarakter Kemendikdasmen RI sebagai Media Digital Public Relations Efriza Aulia Pasya; Mareta Puri Rahastine; Anggie Ayu Astria Latuperissa
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1132

Abstract

The construction of the message of honesty in the short film “Benih Kejujuran,” produced and published on the YouTube channel Cerdas Berkarakter of the Ministry of Primary and Secondary Education of the Republic of Indonesia (Kemendikdasmen RI), is examined as a form of the government's digital public relations practice. A qualitative descriptive approach, situated within the constructivist paradigm and informed by Walter Fisher's Narrative Paradigm, is employed to analyze the film's textual elements, including scenes, dialogue, characterization, and conflict resolution. The analysis is guided by six indicators derived from the two dimensions of narrative rationality, namely narrative coherence (structural, material, and characterological) and narrative fidelity (values, consequences, and experiential overlap). Data were obtained through non-participant observation, documentation, and an in-depth interview with a film studies expert as supporting evidence, while source triangulation was applied to ensure the validity of the findings. The results demonstrate that the film achieves strong structural coherence through its linear narrative, material coherence through its resemblance to familiar children's moral stories such as Pinocchio and The Empty Pot, and characterological coherence through the consistent depiction of Syamila as an honest character. Regarding narrative fidelity, the film presents honesty as a desirable moral value, illustrates logical social consequences for dishonest behavior, and reflects experiences that closely align with the everyday school life of Indonesian children. These findings suggest that “Benih Kejujuran” demonstrates strong narrative rationality and effectively functions as a digital public relations medium through which Kemendikdasmen RI communicates character education values in a persuasive rather than overtly didactic manner, while also indicating opportunities to strengthen the authenticity of the school environment portrayed in the film.
Co-Authors Amalia Kartika Anggie Ayu Astria Latuperissa Anggie Ayu Astria Latuperrisa Bezaleel Syafa Chrisandy Efriza Aulia Pasya Fauzy Mujizatullah Fitri Nuraini Hartini Agaluh Maharani, Defitri Maulida Putri Chairunnisa Noval Sabrina Dhiya Apryani Sahra Adisti Taufikoh Rohadatul Aisyi Yosua, Richard