Annita Mahmudah
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

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PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PADA UMKM DI DESA WARUK Maulidza Nur Fauzi; Annita Mahmudah; Dina Maysaroh; Presti Belinda; Ainul Afif
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 2 (2023): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.885 KB) | DOI: 10.59024/jpma.v1i2.143

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in accordance with scientific advances. Every innovation is created to provide positive benefits, provide many conveniences, and as a new way of doing activities for human life. Especially in the field of technology, society has enjoyed many benefits brought about by the innovations that have been produced in the last decade. The benefits of the internet are increasingly felt for its users who cannot be separated from this internet world. The Ministry of Communication and Informatics (KOMINFO) stated that currently internet users in Indonesia have reached 82 million people. With this achievement, Indonesia is ranked 8th in the world (Kominfo, 2013). The development of technology today has shown tremendous progress. Many things from the life sector have used the existence of technology itself. Its presence has had a considerable impact on human life in various aspects and dimensions. Likewise, communication technology is a hardware device in an organizational structure that contains social values that enable individuals to collect, process and exchange information.
MENINGKATAN MINAT MEMBACA MELALUI GERAKAN LITERASI SEKOLAH DI SDN BERU KECAMATAN SARIREJO Heti Nur Ani; Agustinus Salukh; Annita Mahmudah; Ma'rufatur Rodhiyah; Aranta Prista Dilasari; Evi Dwi Kartikasari; Andik Wijaya
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i3.250

Abstract

The word literacy is now very familiar to the public. We define someone who is literate as someone who is literate or can read. Reading has a very strong cultural influence on the literacy development of students. Unfortunately, student achievement at SDN Beru is still low. Therefore, in community service in Beru village, we held a literacy movement program to increase interest in reading. The implementation method applied is to provide assistance by interacting directly with students through teaching and learning activities in the classroom. The goal is that students at SDN Beru can read. The result of this service is that students gain new knowledge from the literacy movement.
Implementasi dan Pengembangan Media Pembelajaran Game Flash Card untuk Meningkatkan Literasi dan Numerasi di SD Negeri Sumberejo Argik Fitroh Magfiroh; Rika Agustin Puspitasari; Wadhatu Somadiya; Annita Mahmudah; Arian Yusuf Wicaksono; Didik Puji Wahyono; Sri Yaumi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 2 (2023): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i2.75

Abstract

The Flashcard Game is a game that uses a number of cards measuring 25x30 cm which are written on letters of the alphabet and numbers with attractive designs and colors so that they can attract students' interest in playing the Flashcard Game. Specifically, the aim of this community service activity is to investigate the level of effectiveness of the literacy and numeracy program implemented at the selected school, namely Sumberejo State Elementary School. This service uses a learning method using flashcard game media. Implementing Flashcard Games to increase students' learning motivation in reading and arithmetic.
EDUKASI PEMANFAATAN MEDIA SOSIAL DALAM PENINGKATAN PENDAPATAN RUMAH TANGGA MELALUI KEGIATAN UMKM Irma Indira; Ma’rufatur Rodhiyah; Annita Mahmudah; Ika Purwanti; Rita Nataliawati; Latifatun Nisa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19327

Abstract

Perkembangan teknologi yang dimanfaatkan pada saat ini semakin menunjukkan peningkatan yang pesat, hal ini menjadikan lingkungan bisnis mengalami perubahan setiap saat. Saat ini digital marketing menjadi tren baru yang mempunyai peran utama dalam melakukan pemasaran bisnis, terutama jual beli online. Dalam mempertahankan bisnisnya pengusaha berlomba-lomba melakukan adaptasi pada kondisi terjadinya wabah ini dengan cara melakukan penerapan digital transformation. Digital transformation adalah strategi dan proses penerapan teknologi dalam kegiatan operasional yang mampu merubah cara binis baik terkait pemasaran hingga produksi. Desa Canggah merupakan desa yang warganya banyak memiliki bisnis kuliner, desa yang berlokasikan di kecamatan Sarirejo ini, warganya mengeluhkan berkenaan semakin sulitnya dalam pemasaran bisnis yang sedang mereka jalankan, hal ini sudah terjadi bahkan sebelum wabah pandemi terjadi namun ketika wabah pandemi terjadi semakin menjadikan bisnis mereka tidak berjalan. Pada pelaksanaan pengabdian ini meliputi sosialisasi, penyuluhan, pelatihan serta monitoring. berdasarkan perolehan hasil sosialisasi hingga monitoring menunjukkan bahwa edukasi pemanfaatan e-commerce dalam peningkatan pendapatan UMKM pada desa Canggah Kabupaten Lamongan dapat memberikan literasi pelaku UMKM dalam memanfaatkan e-commerce guna pemasaran digital.