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All Journal JURNAL PENGABDIAN MASYARAKAT AKADEMISI Journal of Innovative and Creativity
Ainul Afif
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PADA UMKM DI DESA WARUK Maulidza Nur Fauzi; Annita Mahmudah; Dina Maysaroh; Presti Belinda; Ainul Afif
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 2 (2023): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.885 KB) | DOI: 10.59024/jpma.v1i2.143

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in accordance with scientific advances. Every innovation is created to provide positive benefits, provide many conveniences, and as a new way of doing activities for human life. Especially in the field of technology, society has enjoyed many benefits brought about by the innovations that have been produced in the last decade. The benefits of the internet are increasingly felt for its users who cannot be separated from this internet world. The Ministry of Communication and Informatics (KOMINFO) stated that currently internet users in Indonesia have reached 82 million people. With this achievement, Indonesia is ranked 8th in the world (Kominfo, 2013). The development of technology today has shown tremendous progress. Many things from the life sector have used the existence of technology itself. Its presence has had a considerable impact on human life in various aspects and dimensions. Likewise, communication technology is a hardware device in an organizational structure that contains social values that enable individuals to collect, process and exchange information.
Harga, Lokasi, Kualitas dan Kepuasan Terhadap Loyalitas pada Coffe Shop di Lamongan Siti Musarofah; Ainul Afif; Muhammad David; Didik Puji Wahyono
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3887

Abstract

Penelitian ini bermaksud menganalisa pengaruh variabel harga, lokasi, kualitas, serta kepuasan terhadap loyalitas. Objek penelitian adalah pelanggan Coffee Shop di Lamongan yang meliputi Blangkon Coffee, Berlian Coffee, dan Lik Coffee, Sampel 100 orang. Temuan di penelitian, loyalitas dipengaruhi oleh harga. Demikian pula, lokasi, kualitas pelayanan, dan kepuasan konsumen terbukti memberikan kontribusi positif terhadap loyalitas. Selain itu, secara simultan harga, lokasi, kualitas, dan kepuasan berpengaruh signifikan keloyalitas pelanggan. Secara keseluruhan, temuan penelitian menegaskan bahwa peningkatan kualitas layanan dan kepuasan pelanggan perlu menjadi prioritas untuk memperkuat loyalitas konsumen.
Co-Authors Annita Mahmudah Didik Puji Wahyono Dina Maysaroh Maulidza Nur Fauzi Muhammad David Presti Belinda Siti Musarofah