Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
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This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Fundamental and Applied Management Journal
Rizka Aisyah Nurjannah
Universitas Patompo
Economics, Econometrics & Finance Social Sciences

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Exploration of Local Wisdom in Creative Economy Literacy: The Case of Banana Chips Small Business Iwan Harsono; Muh. Yahya; Andi Naila Quin Azisah Alisyahbana; Rizka Aisyah Nurjannah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.290

Abstract

This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.
Determinant of Customer Satisfaction in Using Losari Beach Hotel Makassar Services with Service Quality Variables Rizka Aisyah Nurjannah; Andi Naila Quin Azisah Alisyahbana; Nursinah Amrullah
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy, affect customer satisfaction at Losari Beach Hotel Makassar and analyze the most dominant factor in influencing customer satisfaction at Losari Beach Hotel Makassar. The population in this study were guests staying at Losari Beach Hotel Makassar while the sample taken was 100 respondents using Non-Probability Sampling technique with Accidental sampling approach, which is a sampling technique based on chance, namely who happens to meet the researcher can be used as a sample if deemed suitable. Based on the research results, each of the most influential variables is the empathy variable, then assurance, then followed by reliability, and responsiveness, while the lowest influential variable is tangible. Makassar Gapura Beach Hotel needs to maintain elements that have been rated well by customers and need to improve things that are still lacking.
Co-Authors Andi Naila Quin Azisah Aliasyahbana Ilham Abu Iwan Harsono Jessica Asrina Julian Chandra Mena Sari Muh Yahya Muh. Yahya Nursinah Amrullah