Article Per Year (5 Year)
p-Index From 2021 - 2026
1.456
P-Index
This Author published in this journals
All Journal Management Analysis Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Pengabdian Masyarakat Asia Yayasan Cita Cendikiawan Al Khwarizmi JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi ABDIMU: Jurnal Pengabdian Muhammadiyah Jurnal Abdimas
A Muhamad Jazuli, A Muhamad
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
OPTIMIZATION OF UMKM PRODUCT MARKETING WITH THE SOSTAC METHOD THROUGH A DIGITAL PLATFORM STUDY IN BLITAR CITY Subandi, Hendi; Nugraha, Adri Putra; Jazuli, A Muhamad; Munir, Misbakhul; Huda, Choirul
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 5, No 2 (2025): Vol 5 No 2 Desember 2025
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v5i2.2547

Abstract

Micro, Small, and Medium Enterprises in Blitar City continue to encounter challenges in marketing. Globalization and digitalization necessitate that MSMEs compete effectively in the virtual marketplace. This service aims to enhance the literacy of MSME participants in Blitar City regarding the implementation of the SOSTAC approach to enable them to compete globally in marketing. The employed strategy is Participatory Rural Appraisal (PRA) to foster active community engagement among MSME stakeholders, with universities serving as facilitators. It was observed that MSME participants, in general, remain unfamiliar with the Digital Platform. The rise in literacy concerning SOSTAC motivates MSME stakeholders to develop marketing strategies and thoroughly investigate the functionalities of the Digital Platform, hence enhancing the involvement of MSME online retailers in Blitar City.
Co-Authors Adri Putra Nugraha Alfathya, Atmaya Fitra Baihaki Hylmi Habibi Choirul Huda Misbakhul Munir Muhammad Yusuf Darmawan Muthmainna Nur Khusniyah Indrawati Nurad, Rezita Nurmasari, Nuraini Desty Putu Adi Putra Arimbawa Rifan, Mohamad Rini Setyo Witiastuti Subandi, Hendi Suciati, Ranila Tobing, Vieri Kennedy Burju Lumban