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Journal : Human Capital Development

PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI HOTEL RAFFLES JAKARTA Julian Wisnu Putra Perdana; Darwin Raja Unggul Saragih
Human Capital Development Vol 6 No 3 (2019): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- This research aims is to analyze the influence of leadership, motivation and communication to empeloyee’s performance. Design/methology/approach The research done in Raffles Hotel Jakarta by distributing questionairs to 100 respondents, bu purposive sampling method. Analysis method used is multiple regression and its requirements . Findings- Based on the analysis, it can be concluded that, there is a weak but real effect of leadership on employee’s performance with a contribution of 8.58%. There is a moderate but real influence of motivation on empeloyee’s performance with contribution equal to 17,38%. There is a strong and real influence of communication on empeloyee’s performance with contribution equal to 61,93%. If the variables are combined together it is found that there is a very strong positive influence of the three variables together to determine the empeloyee’s performance with a contribution of 81,18%, where other factors are influential but not discussed in this research that is equal to 18,98%.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Suasana Terhadap Kepuasan Pelanggan di Ichiban Sushi Mall Cipinang Indah Maylinda Riska Ayu; Darwin Raja Unggul Saragih
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, service quality, and atmosphere on customer satisfaction at Ichiban Sushi Mall Cipinang Indah. The sampling technique was non-probability, with a purposive sampling method of 100 respondents. The population in this study is customers who have come to Ichiban Sushi Mall Cipinang Indah more than twice. The quantitative analysis method is a multiple linear regression analysis using SPSS version 21. The results showed that product quality had a positive and significant effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, and the atmosphere had a positive and significant effect on customer satisfaction. Product quality, service quality and atmosphere simultaneously had a positive and significant effect on customer satisfaction Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan suasana terhadap kepuasan pelanggan di Ichiban Sushi Mall Cipinang Indah. Teknik pengambilan sampel yang digunakan adalah non probability sampling, dengan metode purposive sampling sebanyak 100 responden. Populasi dalam penelitian ini adalah pelanggan yang pernah datang di Ichiban Sushi Mall Cipinang Indah lebih dari dua kali. Metode analisis yang digunakan adalah kuantitatif dengan analisis regresi linier berganda menggunakan SPSS versi 21. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan suasana berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas produk, kualitas pelayanan dan suasana secara simultan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan.
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK Rizky Ardhana; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.