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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal Jurnal Manajemen dan Bisnis Jurnal Indonesia Sosial Sains Mimbar Administrasi Human Capital Development Panorama Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Social Sciences Other

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Journal : Panorama Nusantara

 1 
PENGARUH KUALITAS PRODUK, MEDIA SOSIAL, DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN DI KOPCUR HJ. NAWI JAKARTA Niko Raihan Firdaus; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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A B S T R A C T The purpose of this study was to analyze the effect of product quality, social media, and atmosphere on the purchasing decisions of customers at Kopcur Hj. Nawi. This study used the accidental sampling method, with a total sample of 100 people and tested the validity and reliability of 30 respondents who had previously purchased products at Kopcur Hj. Nawi. Data were collected using a questionnaire and analyzed using multiple linear regression analysis with the classical assumption test, multiple linear regression test, test the coefficient of determination, and test the hypothesis with the t test and f test. This study resulted in a statement that product quality, social media and atmosphere have a significant effect on purchasing decisions of Kopcur Hj.Nawi customers, either partially or simultaneously. By focusing on improving product quality, social media promotion and an Atmosphere that provides comfort and cleanliness, companies can improve purchasing decisions, which in turn has a positive impact on business performance and sustainability. A B S T R A K Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, media sosial, dan suasana terhadap keputusan pembelian pelanggan di Kopcur Hj. Nawi. Penelitian ini menggunakan metode accidental sampling, dengan jumlah sampel sebanyak 100 orang dan menguji validitas dan reliabilitas terhadap 30 responden yang sebelumnya pernah membeli produk di Kopcur Hj. Nawi. Data dikumpulkan dengan menggunakan kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan uji asumsi klasik, uji regresi linier berganda, uji koefisien determinasi, dan uji hipotesis dengan uji t dan uji f. Penelitian ini menghasilkan pernyataan bahwa kualitas produk, media sosial dan suasana berpengaruh signifikan terhadap keputusan pembelian pelanggan Kopcur Hj.Nawi, baik secara parsial maupun simultan. Dengan berfokus pada peningkatan kualitas produk, promosi media sosial, dan suasana yang memberikan kenyamanan dan kebersihan, perusahaan dapat meningkatkan keputusan pembelian yang pada akhirnya berdampak positif pada kinerja dan keberlanjutan bisnis.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT. ASURANSI TOTAL BERSAMA Amelia Arni Handaja; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the purchase decisions toward insurance products. Data collected through questionnaires instrument as primary data. The population of this research was customers in Jabodetabek area and outside Jabodetabek with the sample used in this study was 100 customers and the method used in sampling with certain criteria (purposive sampling) on condition that they had purchased an insurance policy. The analytical method used in this research is descriptive and quantitative methods. Processing of analytical data Structural Model Test (Inner Model) and Measurement Model Test (Outer Model) using application Smart PLS version 0.3. The results of the research conducted stated that there was a positive influence between brand image, price perception, and service quality on purchasing decisions with a percentage of 62.2%, while the rest was influenced by other variables.
PENGARUH PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI MAL KOTA KASABLANKA Darwin Raja Unggul Saragih; Ricky Talumantak; Nurul Zahra
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study is aimed to determine the influence of promotion, price and location on buying decision. The population in this study are the buyers of The Body Shop at Kota Kasablanka Mall. The sampling technique used is purposive due to efficiency and time limitation. The method of technique used is multiple linear regression, validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test, and linearity test) while the hypothesis test includes the F test, t test, partial analysis test, and the coefficient of determination (R2). The result showed that promotion, price and location on buying decisions partially and simultaneously hjave a positive effect of buying decision.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI GRAND HYATT HOTEL JAKARTA Darwin Raja Unggul Saragih; Risky Septiani
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the influence of service quality on customers satisfaction at Grand Hyatt Hotel Jakarta. The targeted population in this study are regular guests of Grand Hyatt Hotel Jakarta with the number of samples and giving directly questionaries to 100 guests by purposive sampling technique. The research method that used in this research were descriptive and quantitative. Data was analyzed by SPSS-software. Analysis of data used in this research are linear regression multiple, validity test, reliability test, assumsion classic test (normality, heteroskedasticity, multikoliniearity, and the linearity). While the testing of hypotheses by the F test, the results of the significant by t-test, partial correlation analysis and coefficients of determination (R2. The results of this study state that service quality boyh partially and silmutaneously have significantly influenced on the customer satisfaction at Grand Hyatt Hotel Jakarta. However the partial one all in weak influence.
Co-Authors Amelia Arni Handaja Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Intan Karunia Ramadhan Julian Wisnu Putra Perdana Laras Wulandari Maylinda Riska Ayu Mochamad Erland Prawiratama Mochammad Khadafi Muhammad Rizky Fathoni Nanini Diva Malinka Niko Raihan Firdaus Nurul Zahra Reynaldi Andryan Ricky Talumantak Risky Septiani Rizky Ardhana Rully Arifiansyah Sofy Cahyaningrum