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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Enrichment : Journal of Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Manajemen Pariwisata dan Perhotelan Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Verry Cyasmoro
Universitas Asa Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Human Capital Development

 1 
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TITIK RINDU COFFEE & VENUE Mia Agustina; Verry Cyasmoro
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether there is an influence of price perception, product quality and brand image on purchasing decisions at Titik Rindu Coffee & venue. The author uses the Accidental Sampling technique with a sample of 100 respondents with the analysis method using the Structural Equation Modeling (SEM) method with the use of the SmartPLS3 application. This study uses quantitative methods. The population in this study is the consumers of Titik Rindu Coffee & Venue who visited in May-July 2022. The results showed that the perception of price (X1) and product quality (X2) influenced purchasing decisions (Y) positively and significantly. While Brand Image (X3) affects purchasing decisions (Y) positively but not significantly. Keywords : Price Preception, Product Quality, Brand Image, Purchasing Decisions
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI BURGER KING GRAND WISATA BEKASI Angelica Oktanami; Verry Cyasmoro
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This stuldy aims to deltelrminel and analyzel thel elffelct of brand imagel, produlct qulality, and pricel pelrcelption on pulrchasing delcisions at Bulrgelr King Grand Wisata Belkasi. Thel data collelction melthod in this stuldy was carrield oult by distribulting qulelstionnairels giveln to 100 relspondelnts with accidelntal sampling telchniqulel. Thel data collelcteld was obtaineld from thel relsullts of qulelstionnairel data collelction which was melasulreld throulgh validity and relliability telsts. Melanwhilel, for thel data analysis melthod, mulltiplel linelar relgrelssion analysis was ulseld with thel hellp of IBM SPSS 25 softwarel, followeld by analysis of deltelrmination coelfficielnts. Thel relsullts of this stuldy indicatel that thel variablels of brand imagel, produlct qulality and pricel pelrcelption simulltaneloulsly influlelncel pulrchasel delcisions at Bulrgelr King Grand Wisata Belkasi. Theln thel relsullts of thel relselarch partially provel that brand imagel, produlct qulality, and pricel pelrcelption havel a significant elffelct on pulrchasel delcisions.
PENGARUH AMENITAS, ATRAKSI WISATA DAN CITRA DESTINASI UNTUK MENINGKATKAN KEPUTUSAN BERKUNJUNG DI TAMAN MARGASATWA RAGUNAN Triayuni, Gita; Cyasmoro, Verry
Human Capital Development Vol 11 No 1 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

Penyelenggaraan riset data ini menerapkan teknik kuantitatif dengan menggunakan aplikasi SMART-PLS. Populasi dalam riset ini ialah pengunjung yang berkunjung ke Taman margastwa Ragunan, teknik penggunaan untuk mendapatkan sample menggunakan purposive sample. Responden sebesar 180 orang pelanggan dan 30 responden untuk uji validitas dan reliabilitas. Hasil penelitian menyatakan tidak ada informasi indikator yang memiliki nilai outer loading < 0,5, seluruh indikator dengan nilai lebih dari 0,5 dapat digunakan dalam studi selanjutnya, sesuai dengan hasil pemrosesan data. Nilai Q-Square terhadap keputusan berkunjung sebesar 0,316, menyatakan relevansi prediktif yang kuat untuk amenitas, daya tarik wisata, serta citra destinasi. Hipotesis 1, 2, dan 3 diterima yang menunjukkan bahwa amenitas, daya tarik wisata, serta citra destinasi mempunyai pengaruh yang signifikan terhadap keputusan mengunjungi suatu destinasi.
Co-Authors Aditiawarsita Aditia Akbar Akbar Alfa Rifzqi, Salman Angelica Oktanami Assyifa, Rizka Ayuska Anatasya Ayuska Anatasya Brian Willy Budhi Santoso Dhika Yusuf Ardiansyah Dinda Putri Hemas Efiani Efiani Elfenia, Elfenia Haqqu Aurel hari Prasetio Mia Agustina Nadia Yuliasti Purba, Eva Yulyanti Putri Rahmawati Ricky Talumantak Rismawati Rismawati Rully Arifiansyah Triayuni, Gita Tumakaka, Rian Klaudius Vina Espirapika