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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Enrichment : Journal of Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Manajemen Pariwisata dan Perhotelan Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Verry Cyasmoro
Universitas Asa Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Inovasi Pemasaran dan Inovasi Kemasan Produk Meningkatkan Kinerja Pemasaran UMKM Makanan dan Minuman di Pasar Lama Kota Tangerang Cyasmoro, Verry; Talumantak, Ricky
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan penelitian adalah menganalisa pengaruh inovasi pemasaran dan inovasi kemasan produk meningkatkan kinerja UMKM makanan dan minuman di Pasar Lama Kota Tangerang. Populasi penelitian ini adalah pedagang makanan dan minuman yang berjualan di sekitar pasar lama Kota Tangerang, sedangkan teknik yang dipakai mengunakan Accidental Sampling dengan mengunakan kuesioner langsung kepada 100 pedagang makanan dan minuman. Data yang didapat di uji validitas dan reliabilitas dengan metode analisa data deskriptif dan kuantitatif olah data mengunakan SMART PLS. Hasil penelitian menunjukan terdapat pengaruh inovasi pemasaran dan inovasi kemasan, inovasi pemasaran terhadap kinerja pemasaran dan pengaruh inovasi kemasan terhadap kinerja pemasaran.
The Role of Government Cash Subsidy Assistance, Entrepreneurship Orientation and Product Innovation on the Performance of MSMEs in Gelamjaya Village, Pasar Kemis, Tangerang Regency Verry Cyasmoro
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

MSMEs, or Micro, Small and Medium-Sized Enterprises, make a major contribution to Indonesia. The MSME sector accounts for the majority of the Indonesian economy. Even several times, the economic downturn that afflicted the global MSME sector should have survived the 1998 and 2008 monetary crises, as well as the current COVID-19 pandemic. Due to this sector's resistance, the government has committed to providing stimulus in the form of subsidies through the national economic recovery program. The aim of this study is to ascertain the effect of government cash subsidies, entrepreneurial orientation, and product innovation on the output of micro, small, and medium-sized enterprises (MSMEs). The study used a quantitative approach, which included data collection directly from 100 participants from MSME actors in the village of Gelam Jaya, Tangerang Regency. The findings indicate that government cash subsidies have a partly positive, significant influence on MSME's performance; business opportunities have a partly positive, significant impact on the MSME's performance; product innovation has partly a positive and significant effect on MSME's performance; and government cash subsidies, business orientation and the situation is significant.
PENGARUH BUDAYA ORGANISASI, KEPUASAN KERJA DAN KEPEMIMPINAN MANAJER TERHADAP KINERJA KARYAWAN DI HOTEL BEST WESTERN PREMIER THE HIVE CAWANG Efiani Efiani; Verry Cyasmoro; Vina Espirapika
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.986 KB) | DOI: 10.34308/eqien.v11i1.672

Abstract

The purpose of this research is to test influences of Organization Culture, Leadership Style toward Job Satisfaction. The samples of this research consisted of one hundred employees’s Hotel Best Western Premier the Hive Cawang. Analysis technique use SPSS software. The result of the analysis showed that Organization Culture and Leadership Style contributes an positive influence which is significant to Job Satisfaction, Job Satisfaction contributes an positive influence which is significant to Organizational Commitment, Organization Culture contributes an positive influence which is significant to Employee’s Performance, Leadership Style contributes an positive influence which is significant to Employee’s Performance, Organization Culture, Leadership Style and Job Satisfaction contributes an positive influence which is significant to Employee’s Performance using Organizational Commitment . This empirical result indicated that in order to raise the standarts of a Organization Culture, Leadership Style and Job Satisfaction, because the lower of Employee’s Performance, management should focus on factor such as Culture, Leadership Style, Job Satisfaction and Organizational Commitment because leverage Organization Commitment, Job Satisfaction and Employee’s Performance depend on it. Theoritical implications and suggestions for future research have been elaborated at the end of this study.
Pengaruh Citra Merek, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Hotel Maven Fatmawati Jakarta Ayuska Anatasya; Verry Cyasmoro
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.885

Abstract

In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.
Pengaruh Kualitas Pelayanan, CRM dan Citra Merek Terhadap Loyalitas Tamu Menginap di Hotel Horison Ultima Bekasi Nadia Yuliasti; Verry Cyasmoro
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.775

Abstract

This study aims to explain the impact of service quality, Customer Relationship Management (CRM), and brand image on guest loyalty at Hotel Horison Ultima Bekasi. The research adopts quantitative methods and acquires primary data through the distribution of questionnaires to a sample of 100 randomly selected customers from Hotel Horison Ultima Bekasi, utilizing a purposive sampling technique. The data analysis involves employing a multiple linear regression model, as well as conducting classical assumption testing, multiple linear regression testing, coefficient of determination testing, and hypothesis testing using the t-test and f-test. The findings reveal that service quality, CRM, and brand image collectively exert a significant influence on guest loyalty at Hotel Horison Ultima Bekasi. In light of these results, it is recommended that Hotel Horison Ultima Bekasi concentrates on enhancing these three variables to foster more favorable perceptions and cultivate a sense of loyalty among its guests
PERANAN KUALITAS KREDIT DALAM MEDIASI EKSPANSI KREDIT UNTUK MENCIPTAKAN LABA PADA BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA Talumantak, Ricky; Cyasmoro, Verry
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i2.2202

Abstract

Kredit merupakan sumber utama pendapatan bank umum di Indonesia. Ekspansi kredit yang sehat seharusnya didukung pula oleh kualitas kredit yang baik. Penelitian ini bertujuan untuk menginvestigasi pertumbuhan kredit, agresivitas kredit dan kualitas kredit sebagai variable intervening serta pengaruhnya terhadap kemampuan bank dalam menciptakan laba. Analisis kuantitatif dengan menggunakan metode regresi dilakukan terhadap data panel serta penggunaan analisis path. Metode purposive sampling digunakan dalam menentukan sampel atas bank umum konvensional yang terdaftar pada Bursa Efek Indonesia tahun 2016 sampai dengan 2021. Penelitian ini membuktikan bahwa NPL berhasil memediasi sebagian pengaruh pertumbuhan kredit terhadap ROA, namun NPL tidak berhasil memediasi pengaruh LDR terhadap ROA, pertumbuhan kredit berpengaruh signifikan terhadap ROA, LDR tidak berpengaruh signifikan terhadap ROA, pertumbuhan kredit berpengaruh signifikan terhadap NPL, LDR tidak berpengaruh signifikan terhadap NPL dan NPL berpengaruh signifikan terhadap ROA.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TITIK RINDU COFFEE & VENUE Mia Agustina; Verry Cyasmoro
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether there is an influence of price perception, product quality and brand image on purchasing decisions at Titik Rindu Coffee & venue. The author uses the Accidental Sampling technique with a sample of 100 respondents with the analysis method using the Structural Equation Modeling (SEM) method with the use of the SmartPLS3 application. This study uses quantitative methods. The population in this study is the consumers of Titik Rindu Coffee & Venue who visited in May-July 2022. The results showed that the perception of price (X1) and product quality (X2) influenced purchasing decisions (Y) positively and significantly. While Brand Image (X3) affects purchasing decisions (Y) positively but not significantly. Keywords : Price Preception, Product Quality, Brand Image, Purchasing Decisions
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI BURGER KING GRAND WISATA BEKASI Angelica Oktanami; Verry Cyasmoro
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This stuldy aims to deltelrminel and analyzel thel elffelct of brand imagel, produlct qulality, and pricel pelrcelption on pulrchasing delcisions at Bulrgelr King Grand Wisata Belkasi. Thel data collelction melthod in this stuldy was carrield oult by distribulting qulelstionnairels giveln to 100 relspondelnts with accidelntal sampling telchniqulel. Thel data collelcteld was obtaineld from thel relsullts of qulelstionnairel data collelction which was melasulreld throulgh validity and relliability telsts. Melanwhilel, for thel data analysis melthod, mulltiplel linelar relgrelssion analysis was ulseld with thel hellp of IBM SPSS 25 softwarel, followeld by analysis of deltelrmination coelfficielnts. Thel relsullts of this stuldy indicatel that thel variablels of brand imagel, produlct qulality and pricel pelrcelption simulltaneloulsly influlelncel pulrchasel delcisions at Bulrgelr King Grand Wisata Belkasi. Theln thel relsullts of thel relselarch partially provel that brand imagel, produlct qulality, and pricel pelrcelption havel a significant elffelct on pulrchasel delcisions.
Pengaruh Promosi, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Hotel Asana Grand Pangrango Bogor Aditiawarsita Aditia; verry cyasmoro
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, kualitas pelayanan, dan persepsi harga terhadap kepuasan pelanggan di Hotel Asana Grand Pangrango Bogor. Dalam penelitian ini, penulis melakukan survey dengan mendistribusikannya kepada konsumen yang datang ke Hotel Asana Grand Pangrango Bogor. Sampel dalam penelitian ini adalah 100 orang, dimana responden yang menjadi sampel adalah konsumen yang datang ke hotel. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan pendekatan deskriptif. Untuk metode penulis menggunakan metode regresi linier berganda. Hasil penelitian ini adalah bahwa secara parsial Promosi 70,6% pada katagori sangat kuat berpengaruh positif signifikan terhadap kepuasan pelanggan, secara parsial terdapat pengaruh Kualitas Pelayanan 72,6% pada katagori sangat kuat yang berpengaruh positif terhadap kepuasan pelanggan, secara parsial terdapat pengaruh Persepsi Harga 78,6% pada katagori sangat kuat yang berpengaruh positif terhadap kepuasan pelanggan, dan secara simultan 84,3% terdapat pengaruh Promosi, kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan.
Pengaruh Persepsi Harga, Kualitas Produk, Promosi, Terhadap Kepuasan Pelanggan Martabak Mertua Di Bogor hari Prasetio; verry cyasmoro
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Melihat keadaan ekonomi secara global saat ini sedang dalam persaingan persaingan yang sangat tinggi dan ketat dalam bisnis kuliner. Dimana pengaruh dari globalisasi tersebut menyebabkan semakin terbukanya arus perdagangan dunia. Setiap perusahaan atau jasa harus siap dan mampu beradaptasi dengan segala perubahan pesat, Dengan perkembangan teknologi saat ini, persaingan rumah makan/kuliner di berbagai bidang, salah satunya adalah bisnis kuliner Martabak Mertua di Bogor dengan menyebarkan kuisioner sebanyak 100 orang kepada pengunjung Martabak Mertua di Bogor. Penyebaran kuisioner kepada responden menggunakan teknik accidental sampling. Analisis data dengan menggunakan analisis regresi berganda (multiple regression) karena variabel independen dalam penelitian ini terdiri dari tiga variabel Deskripsi karakteristik responden yang dilakukan dalam penelitian ini bertujuan untuk memperoleh gambaran tentang karakteristik responden terhadap tujuan Pelanggan Martabak Mertua di Bogor, dilihat dari jenis kelamin, usia, Pekerjaan, dan jumlah Pembeelian pada Martabak Mertua di Bogor Berdasarkan hasil penelitian, Persepsi Harga 41.8% katagor Sedang yang bepengaruh positif terhadap kepuasan pelanggan dan Kualitas Produk 45.6% katagori sedang yang berpengaruh positif terhadap kepuasan pelanggan Promosi 72.6% katagori kuat yang berpengaruh positif terhadap kepuasan pelanggan, dsn secsrs simultan 72.6% terdapat pengaruh Persepsi Harga, Kualitas Produk, Promosi berpengaruh signifikan terhadap Kepuasan Pelanggan.
Co-Authors Aditiawarsita Aditia Akbar Akbar Alfa Rifzqi, Salman Angelica Oktanami Assyifa, Rizka Ayuska Anatasya Ayuska Anatasya Brian Willy Budhi Santoso Dhika Yusuf Ardiansyah Dinda Putri Hemas Efiani Efiani Elfenia, Elfenia Haqqu Aurel hari Prasetio Mia Agustina Nadia Yuliasti Purba, Eva Yulyanti Putri Rahmawati Ricky Talumantak Rismawati Rismawati Rully Arifiansyah Triayuni, Gita Tumakaka, Rian Klaudius Vina Espirapika