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The Influence of Bintang Aquarium Store's Brand Image on Consumer Purchasing Decisions During the Covid-19 Pandemic Pieter Haryanto; Kristyana Dananti
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to analyze the effect of brand image, consisting of company image, product image, and consumer image variables, on consumer purchasing decisions. The sample in this study consisted of 40 respondents who were willing to take the time to fill out the questionnaire, taken using purposive and convenience sampling methods. Data collection was carried out using questionnaires. Data analysis was performed using multiple linear regression tests with SPSS 17.00 software. The results of this study indicate that the company image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.002 and a t-count of 2.012, while the t-table is 1.985, then the t-count value is greater than the t-table value. The product image has a significant effect on purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.000 and a t-count of 2.900, while the t-table is 1.985, then the t-count value is greater than the t-table value. Consumer image has a significant effect on consumer purchasing decisions at Bintang Aquarium Solo Store, as evidenced by a significance value of 0.001 and a t-count of 2.027, while the t-table value is 1.985, then the t-count value is greater than the t-table value.

PEMANFAATAN GAWAI ANDROID UNTUK PENJUALAN GERABAH Sri Wening; Maria Atik Sunarti Ekowati; Kristyana Dananti
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 4 (2023): Oktober : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i4.404

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved

Pendidikan dan Pelatihan Dasar Penelusuran Bahan Ajar dari Internet bagi Guru-guru SD di Baki Sukoharjo Maria Atik Sunarti Ekowati; Sri Wening; Kristyana Dananti
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 4 (2023): Oktober : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i4.453

The internet has a broad impact in the world of education, changing traditional ways of education to modern ways. The presence of the internet can overcome and change the limitations of distance, learning resources and information sources, so that students can be active in understanding the subjects taught by teachers to students. Utilization of the internet network as a source of basic education and training. Searching for teaching materials and sources of information in learning can be implemented through browsing, resourcing, searching, consulting and communicating. Utilizing the internet by utilizing the web in learning can be done through web courses, web centric courses, and web enhanced courses. The use of the internet must be done with full awareness so that the presence of the internet can truly support learning activities, especially for elementary school teachers in the Baki sub-district, Sukoharjo district. Internet misuse can have a negative impact on learning due to inaccuracies in the data or information presented. Therefore, internet users must be selective in choosing learning sources and information presented by the internet.

PELATIHAN DASAR PENGGUNAAN MICROSOFT POWERPOINT BAGI GURU SD KADILANGU BAKI SUKOHARJO Maria Atik Sunarti Ekowati; Sri Wening; Kristyana Dananti
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 2 (2024): April : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i2.706

Advances in science and technology have an impact on the state's demands that the success of the education system be anticipated by encouraging the state to progress more quickly. Formal and non-formal education is used to assist teachers in achieving the level of mastery of the science and technology taught to students. The implementation of the Tri Darma of Higher Education, one of which is community service, with the theme: Basic Training on Using Microsoft Powerpoint for Teachers at Kadilangu Baki Sukoharjo Elementary School aims to provide mastery of Power Point for teachers so that it can be transformed into students in providing learning by making interesting presentations. After the PowerPoint training, the participants experienced an increase in understanding, because previously they did not understand PowerPoint tools, how to insert text, images, sound and video and set effects and backgrounds with PowerPoint, but now it has increased above 65%.

Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Pengelolaan Arus Kas terhadap Kinerja Keuangan pada UMKM Mie Ayam di Daerah Klaten May Novita Andriyani; Kristyana Dananti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2010

This study is motivated by the low level of financial literacy, financial behavior, and cash flow management among Micro, Small, and Medium Enterprises (MSMEs), which often hinders effective financial management and business sustainability. Chicken noodle MSMEs in the Klaten area represent a sector that requires improved financial management practices to support long-term development. This research aims to analyze the influence of financial literacy, financial behavior, and cash flow management on the financial performance of these MSMEs. The study employs a quantitative method with a survey approach, collecting data through questionnaires distributed to 60 chicken noodle MSME actors using purposive sampling techniques. Data were analyzed using ordinal logistic regression, including stages of descriptive statistics, model fitting information, goodness of fit, pseudo R-square, test of parallel lines, and parameter estimation. The results indicate that financial literacy does not have a significant partial effect on financial performance. In contrast, financial behavior and cash flow management show significant partial effects. However, simultaneously, all three variables significantly influence financial performance. These findings suggest that improving financial literacy, alongside strengthening financial behavior and cash flow management, is essential to enhance the financial performance and sustainability of MSMEs.

PENGARUH USIA, PENDAPATAN, DAN TINGKAT RISIKO TERHADAP PEMILIHAN JENIS INVESTASI PEGAWAI SWASTA DI SURAKARTA Calvin Pratama; Kristyana Dananti
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i4.14437

The background of this research is based on the rapid development of investment instruments and the inconsistency of previous findings regarding the determinants of investment preferences. This study aims to examine how the influence of age, income, and risk level affects the selection of investment types among private employees in Surakarta City. This study used a quantitative approach with a 4-point Likert scale questionnaire distributed to 115 respondents selected through purposive sampling. The data were then processed by transforming scores into ordinal categories and analyzed using ordinal logistic regression to test for partial effects (Wald test) and simultaneous effects (model fitting, goodness of fit, pseudo-R²). The results of the analysis show that partially the income and risk level variables have a significant effect on the tendency to choose investment instruments, while age does not show a significant effect individually, but simultaneously the three variables together are able to explain the proportion of variation in investment type selection with adequate model capabilities. The practical implications of this study emphasize the importance of tailoring investment products or educational programs based on income profiles and investment risk tolerance, as well as the need for literacy interventions emphasizing risk management and fund allocation. Recommendations for further research include expanding variables, as well as increasing sample size and coverage. ABSTRAK Latar penelitian ini didasari oleh perkembangan pesat instrumen investasi dan ketidakkonsistenan temuan sebelumnya mengenai determinan preferensi investasi. Penelitian ini bertujuan untuk mengkaji bagaimana pengaruh usia, pendapatan, dan tingkat risiko memengaruhi pemilihan jenis investasi pegawai swasta di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner skala Likert 4-poin yang disebarkan kepada 115 responden terpilih melalui purposive sampling. Data kemudian diolah dengan transformasi skor menjadi kategori ordinal dan dianalisis menggunakan regresi logistik ordinal untuk menguji pengaruh parsial (uji Wald) dan pengaruh simultan (model fitting, goodness of fit, pseudo-R²). Hasil analisis menunjukkan bahwa secara parsial variabel pendapatan dan tingkat risiko berpengaruh signifikan terhadap kecenderungan memilih instrumen investasi, sedangkan usia tidak menunjukkan pengaruh signifikan secara individu, namun secara simultan ketiga variabel tersebut bersama-sama mampu menjelaskan proporsi variasi pemilihan jenis investasi dengan kemampuan model yang memadai. Implikasi praktis penelitian ini menekankan pentingnya penyesuaian produk atau program edukasi investasi berdasarkan profil pendapatan dan toleransi risiko investasi, serta perlunya intervensi literasi yang menekankan manajemen risiko dan alokasi dana. Rekomendasi untuk penelitian lanjutan mencakup perluasan variabel, peningkatan ukuran, dan cakupan sampel.

PENDEKATAN INOVATIF UNTUK PEMBELAJARAN VISUAL: MENERAPKAN CAPCUT DAN CANVA UNTUK SISWA KANISIUS Maria Atik Sunarti Ekowati; Kristyana Dananti
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.6355

Along with the development of digital technology, visual learning media has become an effective method for increasing students' understanding and involvement in the learning process. This community service aims to introduce and implement two graphic design applications, namely Capcut and Canva, as tools to increase the effectiveness of visual learning among students at Kanisius School. This activity involves training teachers and students to utilize these two applications in creating visual-based learning materials, such as educational videos, infographics and creative presentations. The expected result of this service is to increase students' skills in presenting learning material in an interesting and easy to understand manner, as well as increasing student motivation and interaction in the learning process. Apart from that, it is hoped that the use of Capcut and Canva can provide a more interactive and creative learning experience for students, as well as enrich existing teaching methods in schools. Evaluation was carried out through observation and feedback from participants to assess the extent to which the use of this tool was able to improve the quality of visual learning at Kanisius. The results of this service show an increase in students' understanding of the subject matter as well as an increase in students' digital skills that can be applied in a wider educational context.

Fenomenologi Gaya Hidup Frugal Living: Analisis Peran Media Sosial, Penggunaan E-Wallet, dan Strategi Pengelolaan Keuangan di Era Digital Priska Alysia Putri; Kristyana Dananti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2129

This study explores the implementation of frugal living among migrant students in the digital era, particularly in relation to social media exposure and e-wallet usage. The research aims to understand how students interpret frugal living and develop financial management strategies while living independently. A qualitative phenomenological approach was employed, involving six migrant students at Universitas Kristen Teknologi Surakarta who had practiced frugal living for at least two years. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed using reflexive thematic analysis. The findings indicate that frugal living is perceived as a conscious effort to prioritize needs over wants rather than merely reducing spending. Social media has a dual role: it provides financial education and inspiration for a simple lifestyle, yet also encourages consumptive behavior through trends, influencers, and fear of missing out (FoMO). E-wallets similarly function as both financial control tools and triggers for impulsive purchases due to transaction convenience and promotional features. The study further reveals that self-control is more decisive than financial literacy in maintaining consistent frugal behavior. Over time, frugal living evolves from a survival strategy into a chosen lifestyle that supports financial stability and psychological well-being among migrant students.

Pengaruh Literasi Keuangan, Penggunaan E-Wallet, Gaya Hidup dan Pendapatan terhadap Perilaku Konsumtif Generasi Z Florentina Tristawulan Octafiani; Kristyana Dananti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2132

The rapid expansion of digital payment systems and online shopping has intensified consumptive behavior among Generation Z, raising concerns about the role of financial capability and lifestyle in shaping purchasing decisions. This study aims to examine the influence of financial literacy, e-wallet usage, lifestyle, and income on the consumptive behavior of Generation Z in Surakarta. A quantitative approach was employed using a survey of 100 Generation Z respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed through multiple linear regression after meeting the validity, reliability, and classical assumption tests. The findings indicate that financial literacy has a significant negative effect on consumptive behavior, suggesting that individuals with better financial knowledge tend to make more rational spending decisions. In contrast, e-wallet usage, lifestyle, and income have significant positive effects, indicating that greater access to digital payment services, a more consumption-oriented lifestyle, and higher income levels encourage higher consumption. Collectively, these variables explain a substantial proportion of the variation in consumptive behavior. The findings provide empirical evidence that strengthening financial literacy while promoting responsible digital financial practices is essential to encourage more sustainable consumption patterns among Generation Z.

Analisis Faktor-Faktor yang Mempengaruhi Gen Z terhadap Pemilihan Investasi di Cryptocurrency Edward Octarian Witanto; Kristyana Dananti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2237

The growing popularity of cryptocurrency among Generation Z has become an important phenomenon in Indonesia's digital financial ecosystem. Despite increasing participation, investment decisions are often influenced by social media exposure and limited financial literacy, creating challenges in understanding the risks associated with digital assets. This study aims to explore the factors influencing Generation Z's interest in cryptocurrency investment in Surakarta, Indonesia. A descriptive qualitative approach was employed involving ten Generation Z participants selected through purposive and snowball sampling until data saturation was achieved. Data were collected through semi-structured interviews, observation, and documentation, and analyzed using thematic analysis. The findings indicate that Generation Z's interest in cryptocurrency is shaped by four interconnected factors: financial motivation, social media exposure, peer and community influence, and curiosity about blockchain technology. Financial motivation emerged as the strongest driver, while differences in digital financial literacy affected how participants evaluated investment risks and opportunities. Individuals with higher financial literacy tended to make more informed decisions, whereas others were more susceptible to trends and Fear of Missing Out (FOMO). This study provides a deeper qualitative understanding of how economic, social, technological, and psychological factors interact in shaping cryptocurrency investment interest among Generation Z.

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