Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
La Ode Azaluddin Siga
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PEMBUAT KOPI KAHIANGA DI WAKATOBI La Ode Azaluddin Siga; Patwayati Patwayati; Hayat Yusuf; Juharsah Juharsah; Hartini Hartini
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 1 (2022): Jurnal JUMBO Vol 6 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jumbo.v6i1.22698

Abstract

This study aims to test and analyze: (1). To determine and analyze the effect of market orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi, (2). To find out and analyze the effect of entrepreneurial orientation on the marketing performance of the Kahianga Coffee maker business in Wakatobi and (3). To find out and analyze the effect of competitive advantage on the marketing performance of the Kahianga Coffee maker business in Wakatobi. This study used 50 respondents who made kahianga coffee in Wakatobi. While the data analysis used descriptive analysis and inferential analysis of Multiple Linear Regression using the program packagesoftware SPSS Version 24.0.The results of this study are (1).Market orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, (2). Entrepreneurial orientation has a positive and significant effect on the marketing performance of kahianga coffee makers in Wakatobi, and (3)Competitive advantage has a positive and significant impact on the marketing performance of kahianga coffee makers in Wakatobi.
Co-Authors Hartini Hartini Hayat Yusuf Juharsah, Juharsah Patwayati Patwayati