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All Journal JSSM Jurnal Indonesia Sosial Sains Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Teguh Harso Widagdo
Universitas Ngudi Waluyo
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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PENGARUH KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI MELALUI KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING PADA KARYAWAN PT POS INDONESIA KOTA KUDUS JAWA TENGAH Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali; Sudiyono
Journal of Social Sustainability Management Vol. 3 No. 2 (2023): APRIL 2023
Publisher : Journal of Social Sustainability Management

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Abstract

The purpose of this study was to determine the effect of the variable Competence, Career Development, and Organizational Commitment on employee performance improvement. The data used in this study were primary data in the form of distributing questionnaires as many as 100 respondents to PT Pos Indonesia Kudus employees. The sampling technique used in this study was purposive sampling. The test of this study used path analysis and to test the effect of the intervening variables the sobel test was used. The results showed that (1) competence has a positive effect on organizational commitment. (2) career development has a positive effect on organizational commitment. (3) competence has a positive effect on employee performance. (4) career development has a positive effect on employee performance. (5 organizational commitment has a positive effect on employee performance. Regarding the variable organizational commitment is not able to become an intervening variable, an employee is expected to work actively and help each other so that it can increase organizational commitment. Then by making employees have a strong sense of organizational commitment and grow slowly by creating a work atmosphere like a family, by implementing this family management, employees will feel comfortable, feel more psychologically cared for, and feel a family bond
Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village Meida Rachmawati; Teguh Harso Widagdo; Sudiyono Sudiyono; Satria Avianda Nurcahyo; Ahmad Ali
Jurnal Indonesia Sosial Sains Vol. 4 No. 08 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i08.863

Abstract

Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online). This study adopts a qualitative approach and descriptive analysis approach, which means using a qualitative approach to understand and describe the implications of analysis principles contained in MSMEs' digital marketing strategies. The research aims to gather information about digital marketing strategies for the development of micro, small, and medium-sized enterprises (MSMEs). The digital marketing strategies implemented by food and beverage MSMEs in Candisari Village include marketing through social media platforms and various e-commerce applications such as GrabFood, GoFood, and ShopeeFood. To promote their businesses, the majority of MSMEs utilize Instagram, Facebook, TikTok, and WhatsApp as platforms to upload attractive photos and videos of their products on their Instagram accounts, including Instagram Reels, Instagram Feed, and Instagram Stories. Overall, MSMEs in Candisari Village have experienced progress and healthy competition in business development after implementing digital marketing strategies, leading to the advancement of their businesses
PENGARUH KUALITAS PELAYANAN INTI DAN KUALITAS PELAYANAN PERIPHERAL TERHADAP KEPERCAYAAN PELANGGAN DAN BRAND IMAGE SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN Teguh Harso Widagdo; Ahmad Ali
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2022)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i2.1489

Abstract

Meneliti pengaruh kualitas pelayanan inti dan kualitas pelayanan peripheral terhadap kepercayaan  pelanggan dan brand image serta dampak yang ditimbulkan pada keputusan pembelian pengguna jasa dari Sanggar Rias Widya Budaya Semarang.Hasil penelitian menunjukkan keputusan pembelian dipengaruhi 0,807 brand image, Brand Image  dipengaruhi 0,657  kualitas pelayanan peripheral dan 0,672 kepercayaan pelanggan, dan kepercayaan pelanggan dipengaruhi 0,919 kualitas pelayan inti.
Co-Authors Ahmad Ali Ahmad Ali Meida Rachmawati Satria Avianda Nurcahyo Sudiyono