Article Per Year (5 Year)
p-Index From 2021 - 2026
2.734
P-Index
This Author published in this journals
All Journal JSI: Jurnal Sistem Informasi (E-Journal) BIP'S : Jurnal Bisnis Perspektif Joong-Ki : Jurnal Pengabdian Masyarakat Joong-Ki Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Lena Ellitan
Widya Mandala Catholic University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Digital Marketing Training for MSMEs in Surabaya Lena Ellitan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.1759

Abstract

Advances in information technology play a very important role in human life. By mastering information technology, humans have sufficient capital to become winners in global competition. Digital marketing (digital marketing) is defined as the use of digital technology to achieve marketing goals as well as efforts to develop or adapt the marketing concept itself, to be able to communicate on a global scope, and change the way companies do business with customers. The development of information technology is growing rapidly. Most Micro, Small and Medium Enterprises (MSMEs) activities utilize information technology to run their business. The increasing number of competitors is a consideration for business actors to innovate in winning the competition. The right marketing communication strategy is used to be able to reach the target market share so as to increase sales. One way to keep even increasing sales is to utilize the right marketing strategy through e-marketing or digital marketing. Marketing is a business process that seeks to align the human, financial and physical resources of an organization with the needs and wants of its customers in the context of a competitive strategy. Therefore it is necessary to do training and mentoring.
Digital Marketing Training for MSMEs in Surabaya Lena Ellitan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.1759

Abstract

Advances in information technology play a very important role in human life. By mastering information technology, humans have sufficient capital to become winners in global competition. Digital marketing (digital marketing) is defined as the use of digital technology to achieve marketing goals as well as efforts to develop or adapt the marketing concept itself, to be able to communicate on a global scope, and change the way companies do business with customers. The development of information technology is growing rapidly. Most Micro, Small and Medium Enterprises (MSMEs) activities utilize information technology to run their business. The increasing number of competitors is a consideration for business actors to innovate in winning the competition. The right marketing communication strategy is used to be able to reach the target market share so as to increase sales. One way to keep even increasing sales is to utilize the right marketing strategy through e-marketing or digital marketing. Marketing is a business process that seeks to align the human, financial and physical resources of an organization with the needs and wants of its customers in the context of a competitive strategy. Therefore it is necessary to do training and mentoring.
Peranan Internal Audit Dalam Proses Evaluasi Risk Governance Divisi Operasional PT Agro Matias Andika Yuwono; Lena Ellitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.515

Abstract

Dalam menghadapi dinamika bisnis yang semakin kompleks dan beragam, penelitian ini melakukan analisis mendalam mengenai peran strategis internal auditor dalam menilai risk governance pada sebuah organisasi dengan menerapkan pendekatan enterprise risk management (ERM) ISO: 31000, serta implikasinya terhadap kinerja korporasi. Proses assurance yang dilakukan oleh internal audit menjadi sangat signifikan dalam konteks ini, terutama dengan menggunakan pendekatan three lines method. Pendekatan ini secara khusus menekankan pentingnya peran tiga lini pertahanan yang saling terkait, mulai dari lini pertama yang merupakan bagian terdepan dari perusahaan dalam menghadapi risiko, lini kedua yang berperan sebagai pengontrol dan pengawas terhadap lini pertama, hingga lini ketiga yang diwakili oleh internal audit yang bertanggung jawab atas evaluasi dan analisis independen terhadap performa pengendalian yang telah diimplementasikan. Analisis yang telah dilakukan menunjukkan bahwa internal audit memegang peran kunci dalam penerapan ERM, khususnya dalam proses identifikasi dan penilaian risiko yang mungkin timbul dalam operasional perusahaan, serta memberikan rekomendasi terkait peningkatan efektivitas pengendalian internal guna memberikan nilai tambah bagi perusahaan. Selain itu, melalui kegiatan assurance yang efektif, internal auditor dapat berkontribusi pada optimalisasi risk governance yang pada gilirannya menciptakan budaya risiko yang sehat dan terintegrasi dalam setiap aspek operasional perusahaan. Dengan demikian, peran internal auditor bukan hanya sebatas melakukan audit dan memberikan rekomendasi, tetapi juga membentuk landasan kuat bagi manajemen risiko yang berkelanjutan dan efektif dalam mendukung pencapaian tujuan perusahaan.
Propose Framework: How is the Influence of Culture-Moderated Corporate Governance on the Implementation of Enterprise Risk Management in Companies? Matias Andika Yuwono; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.2973

Abstract

Corporate Governance (CG) is a core concept in modern corporate strategy, especially in the banking industry. This article examines the relationship between implementing CG, Enterprise Risk Management (ERM), and organizational culture in the banking context. The research background details the impact of technological change, globalization, and transactions on enterprise risk management challenges. Lack of adequate governance was a significant cause of corporate bankruptcies and financial crises, particularly the 2008-2009 crisis. The research explains how effective CG implementation can influence ERM and how organizational culture is crucial in aligning ERM with the company's internal values and norms. This proposed research framework shows that effective CG positively impacts the company, creating a solid foundation for managing risks wisely. A positive organizational culture is also a critical factor in ERM effectiveness. Harmonious integration between CG, ERM, and organizational culture is the primary key to achieving full effectiveness of ERM implementation. It was found that good governance creates benefits such as integrated risk management, clear leadership structures, openness, robust oversight systems, compliance, reputational benefits, risk-based decision-making, and an emphasis on innovation.
Membangun Keunggulan Bersaing: Kasus Ace Hardware Indonesia Roger Leandro Rudyan; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.2975

Abstract

Tujuan pembahasan tulisan ini adalah: (1). Untuk mengetahui Visi, Misi, Tujuan, dan Strategi Perusahaan ACE Hardware Indonesia. (2). Untuk menganalisis Lingkungan Internal dan Lingkungan Eksternal Perusahaan Perusahaan ACE Hardware Indonesia. (3). Untuk menganalisis Isu Manajemen dan Isu Operasional Perusahaan ACE Hardware Indonesia. (4). menganalisis Evaluasi dan Pengendalian Perusahaan ACE Hardware Indonesia. (5). mengetahui CSR yang dilakukan Perusahaan ACE Hardware Indonesia. (6). Untuk mengetahui strategi untuk meraih Sustainability dan Competitive Advantage yang dilakukan Perusahaan ACE Hardware Indonesia. ACE Hardware masih eksis dan bertahan hingga saat ini meskipun sudah banyak perusahaan pesaing baru yang lebih modern dan kekinian. ACE sudah berhasil menjalankan strategi-strateginya dalam mencapai sustainability dan competitive advantage. Meskipun mempunyai banyak kelebihan seperti banyaknya gerai yang tersebar di Indonesia, menjual berbagai produk hingga 68.000 jenis, keunggulan sumber daya manusia profesional yang berkualitas dalam bidangnya, hingga berbagai peran ACE dalam pelaksanaan CSR membuat mereka meraih keberhasilan dalam bersaing dengan para kompetitor, namun ACE masih memiliki berbagai kekurangan. Saya berharap kekurangan-kekurangan yang dimiliki oleh ACE Hardware Indonesia dapat diperbaiki dan dikembangkan agar dapat menjadi lebih baik lagi.
The Role of Information Technology in Improving Entrepreneurship Performance through Socio-Cultural Adaptation Arief Darmawan; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5492

Abstract

This study examines current literature on the impact of information technology on entrepreneurial performance through socio-cultural adaptation. This review reveals the role of information technology as a key driver of innovation and entrepreneurial growth by facilitating global communication and rapid exchange of information. However, research in the field of digital entrepreneurship still faces the challenges of fragmentation and a lack of a unified framework. An interdisciplinary approach is needed to understand the unique characteristics of adaptive and generative digital technologies. In conclusion, information technology plays a strategic role in increasing efficiency, innovation and entrepreneurial collaboration. Future research is expected to integrate various disciplines to gain a comprehensive understanding of digital entrepreneurship and develop business models that are more responsive to technological and market changes.
Digital Marketing Training for MSMEs in Surabaya Lena Ellitan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.1759

Abstract

Advances in information technology play a very important role in human life. By mastering information technology, humans have sufficient capital to become winners in global competition. Digital marketing (digital marketing) is defined as the use of digital technology to achieve marketing goals as well as efforts to develop or adapt the marketing concept itself, to be able to communicate on a global scope, and change the way companies do business with customers. The development of information technology is growing rapidly. Most Micro, Small and Medium Enterprises (MSMEs) activities utilize information technology to run their business. The increasing number of competitors is a consideration for business actors to innovate in winning the competition. The right marketing communication strategy is used to be able to reach the target market share so as to increase sales. One way to keep even increasing sales is to utilize the right marketing strategy through e-marketing or digital marketing. Marketing is a business process that seeks to align the human, financial and physical resources of an organization with the needs and wants of its customers in the context of a competitive strategy. Therefore it is necessary to do training and mentoring.
Pengaruh Ekuitas Merek dan Kualitas Pelayanan terhadap Loyalitas dengan Variabel Intervening Kepuasan Pelanggan pada Produk Kosmetik Maybelline Metta Paramita Widjaya; Lena Ellitan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8564

Abstract

Penelitian ini bertujuan menyelidiki hubungan antara ekuitas merek, kualitas layanan, dan loyalitas pelanggan dalam konteks produk kosmetik Maybelline, dengan kepuasan pelanggan sebagai variabel intervening. Pendekatan analisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) untuk memahami pengaruh faktor-faktor ini pada perilaku konsumen di pasar kosmetik yang kompetitif. Data kuantitatif dikumpulkan melalui survei terstruktur yang dilakukan kepada sampel pengguna Maybelline. Temuan awal diharapkan menunjukkan bahwa baik ekuitas merek maupun kualitas layanan memberikan kontribusi signifikan terhadap kepuasan pelanggan. Hal ini menyoroti pentingnya menciptakan kesadaran merek yang kuat dan memberikan layanan berkualitas tinggi untuk meningkatkan pengalaman pelanggan dan membangun loyalitas.
Evaluation of Implementing Information Technology Risk Governance Based on COSO ERM at PT. ABC Matias Andika Yuwono; Lena Ellitan
JSI: Jurnal Sistem Informasi (E-Journal) Vol 18 No 1 (2026): JSI: Jurnal Sistem Informasi (E-Journal)
Publisher : Jurusan Sistem Informasi Fakultas Ilmu Komputer Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18495/jsi.v18i1.627

Abstract

In this digital era, where every organization relies heavily on information technology (IT) for daily operations, ensuring good IT risk management through Information Technology Risk Governance (ITRG) becomes crucial. The risks emerging from this dependency are diverse and complex, ranging from cybersecurity threats to IT system failures to data breaches, which can cause significant financial loss and reputation damage. Effective implementation of ITRG protects the company from these risks and enhances the quality of information produced for decision-making. With these various issues, PT. ABC also aims to enhance the company's value in terms of data security, effective data processing, and producing relevant reports for the company's leaders. PT. ABC conducts an ITRG evaluation in the IT division using a triangulation approach involving interviews with IT managers, which financial and internal audit managers confirm. This step aims to ensure effective ITRG implementation in the IT division. The ITRG assessment of the IT division is based on the governance and culture component of the Committee of Sponsoring Organizations of the Treadway Commission (COSO) Enterprise Risk Management (ERM), which includes five main principles: risk supervision, operational structure, desired culture, commitment to core values, and attracting, developing, and retaining competent individuals. The research results indicate that the IT division of PT. ABC has effectively implemented these five principles, thus PT. ABC has successfully applied ITRG, hoping to provide adequate data information services to relevant stakeholders.
Co-Authors Arief Darmawan Kevin Budiono Matias Andika Yuwono Metta Paramita Widjaya Roger Leandro Rudyan