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All Journal Jurnal Ekonomi West Science Business and Management BULLET : Jurnal Multidisiplin Ilmu
Hefri Yodiansyah
STISIP Persada Bunda
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

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Journal : West Science Business and Management

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Assessing the Influence of Leadership Style, Decision Making, Communication, and Team Building on the Success of MSME Entrepreneurial Businesses in Bandung City Heliza Rahmania Hatta; Edison Hatoguan Manurung; Hefri Yodiansyah; Sukirman Sukirman; Zilfana Zilfana
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.728 KB) | DOI: 10.58812/wsbm.v1i02.35

Abstract

Various factors, including leadership style, decision making, communication, and team building, influence the success of MSME entrepreneurial businesses. This quantitative study aimed to assess the influence of these factors on the success of MSME entrepreneurial businesses in Bandung City, Indonesia. Data were collected through a survey of 150 MSME owners in Bandung City, and multiple regression analysis was used to examine the relationship between the independent variables and business success. The results showed that leadership style and team building significantly predicted business success, while communication and decision-making were not significant predictors. These findings suggest that effective leadership and team building are essential for business success in the context of MSMEs in Bandung City.
Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java) Frans Sudirjo; Andry Stepahnie Titing; Yokie Radnan; Hefri Yodiansyah; Bambang Bambang
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.983 KB) | DOI: 10.58812/wsbm.v1i02.40

Abstract

This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.
Co-Authors Abdurrahman Sadikin Andry Stepahnie Titing Bambang Bambang Debby Kurniadi Frans Sudirjo Hatta, Heliza Rahmania Ida Ayu Putu Sri Widnyani Iwan Henri Kusnadi Sugiarti Sugiarti Sukirman Sukirman Susi Artuti Erda Dewi Yanti Budiasih Yokie Radnan Zilfana Zilfana