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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Multidisiplin West Science Jurnal Pendidikan West Science West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Agung Zulfikri
Telkom University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Loso Judijanto; Erri Wahyu Puspitarini; Agung Zulfikri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
Evaluation of the Impact of IKN Development on Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits: A Case Study on Tourist Destinations in East Kalimantan Agung Zulfikri; Riani Prihatini Ishak; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.407

Abstract

This research investigates the impact of Information and Knowledge Networks (IKN) development on the tourism sector in East Kalimantan through a quantitative analysis. A sample of 150 participants, comprising tourists, local businesses, and stakeholders, provided insights into the relationships between IKN development and Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits. The study employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to analyze the data. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between IKN development and the dependent variables. The overall model fit was assessed using various indices, and hypothesis testing supported the significance of the paths. The R-Square values indicated that the model effectively explains a substantial proportion of the variability in tourism outcomes. The findings contribute to the understanding of the role of IKN in shaping the tourism sector and offer practical implications for stakeholders in East Kalimantan.
Quality Analysis in Psychology Research on Human Resource Management in the Manufacturing Industry Aria Elshifa; Agung Zulfikri; Rival Pahrijal
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.688

Abstract

This bibliometric study explores the quality of research in psychology concerning Human Resource Management (HRM) practices within the manufacturing industry. With a focus on assessing trends, patterns, and gaps in existing literature, the study employs a systematic approach to evaluate the depth and rigor of scholarly inquiry. Through a comprehensive analysis of publication metrics, including citation counts, authorship patterns, and thematic clusters, key insights emerge regarding the state of HRM research in manufacturing. Findings reveal a dynamic landscape characterized by diverse thematic clusters, ranging from the psychological dimensions of HRM to strategic practices and organizational behavior. While certain areas receive significant attention, such as psychology, strategic HRM, and HRM practices, others, including human capital management and industrial relations, are relatively underexplored. This study highlights the importance of addressing methodological inconsistencies and theoretical gaps to advance both theoretical development and practical implications in HRM research within the manufacturing sector.
Studi Perbandingan Metode Pengawetan Tradisional dan Modern pada Ikan Laut Rissa Megavitry; Agung Zulfikri; Rully Fildansyah
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1584

Abstract

Studi ini menganalisis metode pengawetan ikan, mengkaji perbandingan antara teknik tradisional dan modern dengan fokus pada empat aspek utama: keamanan pangan, kualitas produk, penerimaan konsumen, dan dampak lingkungan. Melalui penelaahan literatur ekstensif dan analisis data, penelitian ini menunjukkan bahwa metode pengawetan tradisional sering kali dihargai karena keunikannya dan keterkaitannya dengan warisan budaya, tetapi mungkin kurang konsisten dalam menjaga kualitas nutrisi dan keamanan pangan. Sebaliknya, metode modern, seperti pembekuan cepat dan penggunaan bahan pengawet kimia, menawarkan konsistensi dan keamanan pangan yang lebih baik namun dengan dampak lingkungan yang lebih besar karena penggunaan energi dan bahan kimia. Hasil penelitian mengindikasikan pentingnya integrasi teknologi berkelanjutan dan praktek yang ramah lingkungan untuk mengoptimalkan keduanya—efektivitas dan keberlanjutan dalam pengawetan ikan. Studi ini juga menekankan pentingnya pendidikan konsumen dan pengembangan kebijakan yang mendukung untuk menavigasi preferensi pasar dan tantangan lingkungan.
Financial Inclusion, Ethical Investment, And Corporate Social Responsibility: A Comprehensive Analysis Of Factors Affecting Sustainable Finance In Indonesian MSMEs D. Iwan Riswandi; Agung Zulfikri
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9657

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) are essential to the Indonesian economy, yet they frequently encounter obstacles when trying to obtain financing and implement ethical business practices. This study looks into how MSME performance and sustainable financing in Indonesia are affected by financial inclusion, ethical investing, and corporate social responsibility (CSR). Using survey data from 287 Indonesian MSMEs, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis is used quantitatively. The findings show a strong positive correlation between sustainable finance, CSR, ethical investing, financial inclusion, and MSME performance. More specifically, enhanced MSME performance and sustainable finance outcomes are linked to increased financial inclusion, ethical investing practices, and participation in CSR initiatives. These results highlight the significance of encouraging equitable and conscientious approaches to economic growth to improve the competitiveness and long-term viability of MSMEs in Indonesia.
Pengaruh Strategi Pemasaran, Pelayanan Pelanggan, dan Teknologi Terhadap Kepuasan Pelanggan di Industri Ritel Agung Zulfikri; Dhety Chusumastuti; Nasaruddin Nasaruddin; Andi Wahyuni Syam
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1552

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran, layanan pelanggan, dan teknologi terhadap kepuasan pelanggan di industri ritel di Indonesia. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 190 responden melalui kuesioner terstruktur, dengan variabel-variabel yang diukur menggunakan skala Likert 5 poin. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa ketiga faktor - strategi pemasaran, layanan pelanggan, dan teknologi - memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan teknologi memiliki pengaruh terkuat. Temuan ini menggarisbawahi pentingnya pendekatan holistik yang mengintegrasikan faktor-faktor kunci ini untuk meningkatkan kepuasan pelanggan di sektor ritel Indonesia. Studi ini memberikan wawasan yang berharga bagi para manajer dan praktisi ritel yang bertujuan untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif melalui fokus strategis pada pemasaran, layanan, dan teknologi.
Co-Authors Andi Wahyuni Syam Aria Elshifa ARIEF BUDI PRATOMO D. Iwan Riswandi Dhety Chusumastuti Hommy Dorthy Ellyany Sinaga Loso Judijanto Nasaruddin Nasaruddin Priyo Sasmito Puspitarini, Erri Wahyu Rahmat Al-Hidayat Riani Prihatini Ishak Rissa Megavitry Rival Pahrijal Rospita Siagian Rully Fildansyah Samsul Akmal Subfian Malisa Sudarmanto, Eko Syamsu Rijal Tera Lesmana