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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Jurnal Pengabdian Nasional (JPN) Indonesia
Dewi Kusumasanthi
Institut Agama Hindu Negeri Gde Pudja Mataram
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga I Gede Bagus Swardana; Dewi Kusumasanthi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6057

Abstract

This study aims to analyze the role of social media, particularly Facebook Marketplace, and financing convenience in influencing consumer purchasing power at Erafone Rembiga in the sales of gadgets and accessories. With the development of technology, consumer behavior in making transactions has shifted from conventional to fully digital, impacting adjustments in marketing techniques. The use of social media has become a driving force in reaching more consumers through promotions that have been carried out. Therefore, the study focuses on the effectiveness of Facebook Marketplace in increasing consumer purchase interest and the role of financing convenience in boosting consumer purchasing power. This study uses a qualitative method with an interview observation approach and participatory observation, thereby obtaining research results that show that Facebook Marketplace plays an important role in attracting consumer attention and interest through easy access to information, appealing product displays, and responsive communication. In addition, financing convenience, in the form of installment or credit services through various financing application platforms, has proven to be a key factor in enhancing purchasing decisions, especially for high-priced products. Easy requirements, flexible terms, and low-interest promotions up to 0% encourage consumers to make purchases. Therefore, these two factors are proven to be interrelated and contribute significantly to increasing consumer purchasing power at Erafone Rembiga.  
Pelatihan Manajemen Keuangan Sederhana bagi Pelaku UMKM di Dusun Karang Lamper Ni Kadek Kristiani Wahyuning; Habibi Habibi; Dewi Kusumasanthi; I Komang Widya Purnamayasa
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1664

Abstract

Simple financial management training is an effort to improve the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Karang Lamper Hamlet, Jagaraga Indah Village, Kediri District, West Lombok Regency. This program is motivated by the poor practice of financial recording, where most entrepreneurs still rely on memory and mix personal and business finances. This activity aims to improve the ability of MSMEs to record income, expenses, and calculate business profits independently. The implementation method includes initial observation, socialization, simple cash book training through personal visits, and evaluation by distributing questionnaires and directly checking the results of the recording. A total of 10 MSMEs participated in this program. The evaluation results showed that 70% of participants began recording finances regularly, 100% felt helped in managing business finances, and 90% considered the cash book easy to use. This program has proven effective in building awareness and skills in financial recording, although further assistance is still needed to maintain consistent recording. The personal approach-based training has proven relevant to local needs and can have a positive impact on the sustainability of micro-enterprises in rural areas.
PENGAJARAN YOGA OLEH INSTRUKTUR LOMBOK YOGA CENTER SEBAGAI DAYA TARIK WISATA WELLNESS DI LOMBOK Wayan Ayumita Astrina; Ida Kade Suparta; Dewi Kusumasanthi
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i1.2794

Abstract

Lombok Yoga Center is a local institution that plays a vital role in supporting the development of yoga as part of wellness tourism in Lombok, consistently sending yoga instructors to teach in various hotels and resorts. However, there are not many studies that specifically investigate the implementation of yoga training that is conducted. The purpose of this research is to deeply explore the practices, challenges, and strategies of the instructors at Lombok Yoga Center who teach tourists in hotels and resorts in Lombok. This research uses a qualitative approach by collecting data through non-participant observation, semi-structured interviews with 5 instructors from the Lombok Yoga Center, and documentation studies. Data analysis applies the Miles and Huberman model. The results of the study show that the yoga teaching practices by instructors at the Lombok Yoga Center are flexible and adaptive, adjusting to the backgrounds and needs of tourists. Several aspects considered challenges by the instructors include adjusting fees to tourists' expectations, cultural differences among tourists, and maintaining participants' attention during classes. To maintain the quality of the classes, instructors implement several strategies focusing on personal approach, communication, flexibility, and professionalism.
Co-Authors Habibi Habibi I Gede Bagus Swardana I Komang Widya Purnamayasa IDA KADE SUPARTA Ni Kadek Kristiani Wahyuning Wayan Ayumita Astrina