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All Journal SENTRALISASI Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Muhammad Alhakim Danurwindo
Universitas Muhammadiyah Surabaya
Economics, Econometrics & Finance

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Mediasi Literasi Keuangan Dalam Memprediksi Risk Tolerance Pada Anggota Organisasi Muhammadiyah Di Jawa Timur Nurullaili Mauliddah; Muhammad Alhakim Danurwindo; Bahrul Ulum; Octavia Ika Wibowo; Galuh Nichayah Pravitasari
SENTRALISASI Vol. 12 No. 2 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i2.2400

Abstract

This study aims to predict risk tolerance and determine the role of financial literacy in members of the Muhammadiyah Organization in East Java through the mediation of financial literacy. This study took a sample of 107 respondents by using SEM-PLS analysis. The study results show that financial attitude, financial behaviour and income cannot predict risk tolerance. However, the effect of these independent variables on risk tolerance can be strengthened through the mediation of financial literacy. Thus, this study implies that members of the Muhammadiyah organization in East Java have a good level of risk tolerance supported by a good knowledge of financial concepts based on the measuring instrument in this research variable.
PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI SKIN CARE LOKAL DI SOCIOLLA STORE SURABAYA Isriyatul Fadillah; M. Anang Firmansyah; Samsul Hadi; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

This study will examine the effect of Brand Awareness, Product Quality, and Word of Mouth (Wom) on Purchase Interest. The sampling technique in this study uses a simple random sampling technique because the sampling from population members is carried out randomly without regard to the existing strata in the population. The Technical data analysis used is the multiple linear regression analysis techniques. The data quality test used is a test of validity and reliability. The results of this study indicate that based on the F test, it is known that Fhitung > Ftable (11.450 > 2.72) and the value of Sig < 0.05 (0.000 < 0.05), which means at a significant level of 5%, Brand Awareness (X1) variable, Quality Product (X2), and Word of Mouth (WOM) (X3) simultaneously have a significant effect on the variable of Purchase Interest (Y) of local Skincare at Sociolla Store Surabaya.Keywords: Brand Awareness; product quality; and Purchase
PENGARUH HARGA DISKON DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE GOJEK DI KOTA SURABAYA Kukuh Wahyu Widjayanto; Siti Maroah; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

During the COVID-19 pandemic, online drivers GOJEK complains that the number of orders for their service has decreased significantly. It becomes common issue that their income becomes less and less during this pandemic. The reason of the decrease can be because people are reluctant to use public transportation, so they choose to use private vehicles. Another reason is that there are many activities carried out from home such as work from home (WFH) and learning from home.The purpose of this research is to determine and analyze the effect of discounted prices and brand image on the decision to purchase online taxi services GOJEK in the city of Surabaya. The research was conducted using a quantitative approach with data collection techniques using a questionnaire. The research sample is Gojek users who used the services at least twice on GoRide and GoCar services numbering 100 respondents. The data analysis technique was done by using multiple linear regression analysis. The results showed that discounted prices had a significant positive effect on purchasing decisions, brand image, and on purchasing decisions. Moreover, discounted prices and brand image had a significant positive effect on purchasing decisions for online taxi services Gojek.Keywords: Discounted Price; Brand Image; Service Purchase Decision
The Influence of Price, Service Quality and Trust on Consumer Satisfaction at J&T Express Sampang Sopwan Hadi; Siti Salbiyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22788

Abstract

This paper examines the influence of price, quality of service and trust on consumer satisfaction in J&T Express district Sampang. This research method uses a quantitative approach. The data was collected online by distributing questionnaires to 147 respondents. sample technique used with purposive sampling technique. The analytical tool uses SPSS version 25 through the following stages: Validity Test, Reliability Test, Classical Assumption Test, Double Linear Regression Analysis, Determination Coefficient, and Hypothesis Test. The results of this study show that the price has no significant impact on customer satisfaction of J&T Express Waste Branch. The quality of service has a significant positive impact on consumer satisfaction. The trust has significant positive effect on the customer’s satisfaction, and then simultaneously the price, the quality of the service and the trust have an impact on the consumer’s satisfaction.
Co-Authors Bahrul Ulum Galuh Nichayah Pravitasari Isriyatul Fadillah Kukuh Wahyu Widjayanto M. Anang Firmansyah Nurullaili Mauliddah Octavia Ika Wibowo Samsul Hadi Siti Maroah Siti Salbiyah Sopwan Hadi