Muhammad Habib Firdaus Chatib
Fakultas Ilmu Komputer, Universitas Brawijaya

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Perancangan User experience Aplikasi Mobile Fitur Asuransi Jago Last Wish menggunakan Pendekatan Design Thinking (Studi Kasus Magang di PT. Impact Byte Teknologi Edukasi Challenge Partner Bank Jago) Muhammad Habib Firdaus Chatib; Herman Tolle; Lutfi Fanani
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 6 No 7 (2022): Juli 2022
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Life insurance is a service that can provide financial protection benefits against the risk of death or disease. Currently, Jago wants features to support users' lifestyles not just sell financial products. considering that not everyone has planned for the future because they want to be more optimistic and less negative because the future is scary. Following up on the existing problems, the Last Wish life insurance mobile application was designed to provide a positive and pleasant view. This design involves Bank Jago stakeholders. The design thinking approach is used to create a good user experience because it is user-centered, able to generate new innovations, and more focused on understanding user needs. Then usability and user experience tests were carried out on 10 respondents to evaluate the solution design. We got 3 usability testing results: 97.33% effectiveness, 0.082, efficiency, and 82.25 user satisfaction with adjective ratings of good. Then get the results of user experience testing using user experience questions (UEQ). The attractiveness scale of 2.43 is very good, the clarity scale of 1.95 is good, the efficiency scale of 2.45 is very good, the accuracy scale of 2.23 is very good, and the novelty scale of 2.43 is very good.