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All Journal PUJANGGA: Jurnal Bahasa dan Sastra Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Lencana: Jurnal Inovasi Ilmu Pendidikan Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Pendidikan dan Kebudayaan
Syarifudin Yunus
Universitas Indraprasta PGRI
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGGUNAAN BAHASA IKLAN PADA PAPAN REKLAME (STUDI SURVEI SEPANJANG KAMPUNG RAMBUTAN SAMPAI DENGAN LEBAK BULUS) Yulia - Agustin; Hilda - Hilaliyah; Syarifudin - Yunus
Pujangga: Jurnal Bahasa dan Sastra Vol 1, No 2 (2015): Volume 1 Nomor 2 Tahun 2015
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.924 KB) | DOI: 10.47313/pujangga.v1i2.318

Abstract

 ABSTRACTLanguage ofadvertisingis growing rapidly, including in thebillboard. In fact, there are manybillboardsusing languagedoes notmeet the rules. Survey conductedonthe mainroadbetweenKampungRambutantoLebak Bulusobtainedthe standardlanguageadsonbillboardsisverylow, only5.5% andnon-standardlanguageadsreached94.5%. Non-standardlanguage ofadvertisingis dominatedwith1) the dominance ofphrase, 2) neglect ofsyntagmaticrelationships, 3) thevanished sentencefunction, 4) the effect ofdialect, 5) the influence ofa foreignlanguage, 6) spellingmistakes, 7) ambiguity, and8) waiverconjunctions.From theaspect oflanguagestructure, dominatedby thepersuasivestructure44%, poweredmovement22%, evocative 17%, andinformative17%.Keywords: advertisement language, billboards ABSTRAKBahasa iklan berkembang pesat dalam pemakaiannya. Salah satunya digunakan pada papan reklame. Pada kenyataannya, masih banyak penggunaan bahasa iklan papan reklame yang tidak memenuhi kaidah bahasa. Survei yang dilakukan pada jalan utama antara Kampung Rambutan sampai dengan Lebak Bulus diperoleh aspek kebakuan bahasa iklan pada papan reklame tergo9long sangat rendah, hanya 5,5% dan bahasa iklan yang tidak baku mencapai 94,5%. Ketidakbakuan bahasa iklan lebih didominasi oleh 1) pemakaian frasa, 2) pengabaian hubungan sintagmatik, 3) adanyapelesapan fungsi kalimat, 4) pengaruh dialek, 5) pengaruh bahasa asing, 6) kesalahan ejaan, 7) ambiguitas, dan 8) pengabaian konjungsi. Dari aspek struktur bahasanya, lebih didominasi oleh struktur persuasif 44%, bertenaga gerak 22%, menggugah 17%, dan informatif 17%.Kata kunci: bahasa iklan, papan reklame
ASPEK PROTAGONIS DAN ANTAGONIS DALAM NOVEL KROCO KARYA PUTU WIJAYA DAN IMPIKASINYA DALAM PEMBELAJARAN BAHASA INDONESIA Fandrias Anggoro Wicaksono; Syarifudin Yunus; Eko Yulianto
Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia Vol 2, No 1 (2022): Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (831.599 KB) | DOI: 10.30998/.v2i01.6608

Abstract

Tujuan penelitian ini adalah untuk mengetahui aspek protagonis dan aspek antagonis pada novel Kroco karya Putu Wijaya dan Implikasinya terhadap pembelajaran bahasa Indonesia. Metode yang digunakan dalam penelitian ini adalah teknik analisis isi. Dengan pendekatan deskriptif kualitatif yang mengutamakan dalam aspek protagonis dan aspek antagonis yang terdapat pada penokohan dalam cerita. Bahwa hasil penelitian novel Kroco memiliki temuan sebanyak 83 data, terdapat tindakan 45% atau 37 data, ujuran sebanyak 40% atau 33 data, dan pikiran sebanyak 15% atau 13 data. Aspek protagonis yang memiliki dominan di dalam novel Kroco yaitu karena tindakan dalam novel ini lebih menjuru atau dominan pada tindakan yang mampu memeperlihatkan sebuah aspek protagonis terutama pada tokoh utama. Aspek protagonis dan aspek antagonis dapat dalam novel Kroco karya Putu Wijaya ini adalah sebagai bahan keabsahan dalam mengkaji. Karya sastra ini tidak hanya dikaji dalam bentuk sebuah kajian sastra saja yang bersifat fiksi dan imajinasi semata, tetapi mencerminkan dalan kehidupan nyata dan berguna sebagai bahan pembelajaran bagi kehidupan.Kata Kunci: Aspek Protagonis Dan Aspek Antagonis, Novel Kroco, Impikasinya Dalam PembelajaranBahasa Indonesia
GAYA BAHASA PERTENTANGAN DALAM NOVEL BAHEBBAK KAY SUATU SENJA DI BUKIT QARBUS KARYA ELITA DUATNOFA DAN IMPLIKASINYA TERHADAP PEMEBELAJARAN BAHASA INDONESIA Nasrullah Nasrullah; Dewi Indah Susanti; Syarifudin Yunus
Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia Vol 1, No 1 (2021): Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.613 KB) | DOI: 10.30998/.v1i1.3884

Abstract

Penelitian ini berjudul Gaya Bahasa Pertentangan dalam Novel Bahebbak Kay Suatu Senja Di Bukit Qarbus karya Elita Duatnofa Implikasinya terhadap Pembelajaran Bahasa Indonesia. Penelitian bertujuan untuk mengidentifikasi dan mendeskripsikan penggunaan gaya bahasa pertentangan pada novel Bahebbak Kay Suatu Senja Di Bukit Qarbus karya Elita Duatnofa. Penelitian ini menggunakan penelitian kualitatif, penekanan analisisnya dengan cara deskripsi dalam bentuk kata-kata dan bahasa, pada suatu konteks khusus yang alamiah. Hasil temuan penelitian mengenai gaya bahasa pertentangan yang terdapat pada novel Bahebbak Kay Suatu Senja Di Bukit Qarbus Karya Elita Duatnofa yaitu hiperbola, ironi, oksimoron, inuendo, paradoks, klimaks, antiklimaks. Pada gaya bahasa pertentangan hiperbola berjumlah 32 dengan persentase 42,10%. Pada gaya bahasa pertentangan ironi berjumlah 1 dengan persentase 1,32%. Pada gaya bahasa pertentangan oksimoron berjumlah 3 dengan persentase 3,95%. Pada gaya bahasa pertentangan inuendo berjumlah 30 dengan persentase 39,47%. Pada gaya bahasa pertentangan paradoks berjumlah 3 dengan persentase 3,95%. Pada gaya bahasa pertentangan klimaks berjumlah 4 dengan persentase 5,26%. Pada gaya bahasa pertentangan antiklimaks berjumlah 3 dengan persentase 3,95%. Dari hasil penelitian tersebut, penggunaan gaya bahasa pertentangan yang paling dominan, yaitu gaya bahasa pertentangan hiperbola berjumlah 32 dengan persentase 42,10%. Dan gaya bahasa pertentangan yang paling sedikit digunakan yaitu gaya bahasa pertentangan ironi berjumlah 1 dengan persentase 1,32%.
Analysis of the Gap Between Perceptions and Competence in Indonesian Language and Its Determining Factors Among Students in the Indonesian Language Program Syarifudin Yunus; Dewi Indah Susanti
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 2 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i2.3071

Abstract

This study aims to analyze the gap between Indonesian Language Program students’ perceptions of their Indonesian language proficiency and to identify the factors that influence this gap. The study employed a quantitative approach using descriptive methods, with research instruments consisting of questionnaires, interviews, and documentary analysis, involving a sample of 42 students from the Indonesian Language Studies Program at Indraprasta PGRI University. Data collection was conducted using simple random sampling. The results revealed a significant gap between the perceptions and actual Indonesian language proficiency of students in the Indonesian Language Studies Program. Although 69% of students assessed their Indonesian language proficiency as good, proficiency assessments showed that only 43% of students demonstrated proficiency in morphology, 40% in syntax, and 40% in semantics. These findings indicate that positive perceptions of language ability do not always align with actual language proficiency. This gap is influenced by both internal and external factors, including learning motivation, interest, self-confidence, the quality of instruction, teaching methods, the social environment, and students’ literacy experiences. Strengthening language proficiency cannot be achieved solely through increasing theoretical knowledge; it requires learning strategies that are more practical, application-oriented, and supported by a culture of sustained literacy. Interest among students in becoming Indonesian language teachers is quite high, reaching 81%, but this needs to be supported by a more targeted and practical improvement in language proficiency. Sustained efforts are needed from the study program to strengthen language learning, enhance literacy practices, and build students’ self-confidence.
Pengukuran Efektivitas Jumlah Pembaca dan Pendanaan Taman bacaan Berbasis CIPP dalam Meningkatkan Minat Baca di Kabupaten Bogor Syarifudin Yunus
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 1 (2026): Maret : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i1.11046

Abstract

Descriptive qualitative research on the effectiveness of the number of readers and funding of reading parks based on the CIPP (Context, Input, Process, Product) model involved 13 community reading parks in Bogor Regency in increasing reading interest. It concluded that the effectiveness level of reading parks was “fair,” with an average score of 3.56. This means that there is still a gap between expectations and reality in the management of reading parks, which is not yet optimal. Of the 23 aspects evaluated in the four CIPP components, there were five aspects categorized as effective (needs analysis, objectives, targets, organizational structure, benefits), 17 aspects were categorized as sufficient (policy, program, procedures and mechanisms, human resources, supporting facilities, coaching system, goal achievement, planning, implementation and coordination, reporting, socialization, evaluation, community support, achievement of results, impact, development, and reputation), and 1 aspect was categorized as ineffective, namely the budget. The number of reading park readers consists of: 1) more than 60 children reaching 30%, 2) between 30-60 children reaching 30%, and 3) less than 30 children reaching 40%. In terms of funding, the sources of funding for reading parks are a) own funds or self-help reaching 75%, b) CSR (corporate social responsibility) reaching 15%, and c) private donors reaching 10%, while reading parks with a collection of less than 3,000 books reach 85% of reading parks and those with more than 10,000 books reach 15% of reading parks.
Evaluasi Efektivitas Tata Kelola Taman Bacaan Masyarakat dalam Meningkatkan Literasi dan Kualitas Pembelajaran Nonformal melalui Model CIPP Syarifudin Yunus
Lencana: Jurnal Inovasi Ilmu Pendidikan Vol. 4 No. 2 (2026): Jurnal Inovasi Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/lencana.v4i2.5941

Abstract

This study aims to evaluate the effectiveness of Community Reading Park (TBM) governance in improving literacy and the quality of non-formal learning using a mixed-methods approach, specifically the CIPP evaluation model (Context, Input, Process, Product). The research involved a sample of 12 TBM managers and officials from the Bogor Regency Education and Culture Office. The instruments used included questionnaires, interviews, observations, document reviews, and focus group discussions. The findings indicated that the effectiveness of TBM governance in enhancing literacy and the quality of non-formal learning is largely determined by the integration of context, input, process, and product aspects within the CIPP model. TBMs play a positive role in promoting community literacy, particularly by providing access to reading materials and learning spaces. However, limitations in the input aspects were identified, such as the quality and quantity of book collections, human resources, and financial support. The average effectiveness of TBM governance using the CIPP model was 3.56, which is classified as effective, contributing to improved literacy and non-formal learning quality. However, TBMs are not yet supported by adequate human resources, with 70% of TBMs having fewer than 10 volunteers. TBMs have great potential to become community-based literacy centers if managed more systematically and oriented toward community needs. Strengthening is required in areas such as planning, capacity building for managers, development of relevant collections, and support from various stakeholders to improve TBM management effectiveness.
Strategi Pemasaran Inklusif untuk Meningkatkan Partisipasi Dana Pensiun Pekerja Sektor Informal di Indonesia: Analisis Hambatan, Segmentasi Pasar, dan Rekomendasi Implementasi Syarifudin Yunus; Farid Nabil Elsyarif
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2643

Abstract

This study on inclusive marketing strategies to increase participation in pension funds among informal sector workers in Indonesia was conducted using a descriptive method with a mixed-methods approach, with a sample of 100 informal workers in the Greater Jakarta area. The study concluded that barriers to pension fund/DPLK participation among informal sector workers include: the perception that pension funds are illiquid (difficult to withdraw) at 28%, lack of education at 22%, the fact that participation is not mandatory or a lack of awareness at 19%, the lack of digital access at 13%, the perception that the system is absurd at 13%, and the perception that it is only for office workers at 5%. A transformation of the pension fund/DPLK marketing strategy is needed, shifting from a product-oriented approach to a participant-centered one. Segmentation of informal workers to increase pension fund participation can be divided into 1) traditional informal groups (lower tier), such as day laborers, street vendors, domestic workers, small-scale merchants, and micro-scale ride-hailing drivers; and 2) modern informal groups (upper tier), such as contractors, content creators, artists, consultants, and gig economy workers with medium to large-scale economic activities. Concrete recommendations to increase DPLK participation among informal workers involve shifting the DPLK approach from a conventional model to an inclusive-digital model, with a focus on 1) prioritizing community-based financial literacy, 2) flexibility, and 3) inclusivity through pension digitization.
Co-Authors Dewi Indah Susanti EKO YULIANTO Fandrias Anggoro Wicaksono Farid Nabil Elsyarif Hilda Hilaliyah Nasrullah Nasrullah Yulia Agustin