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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Dinasti International Journal of Management Science
Denny Asmas, Denny
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Journal : Dinasti International Journal of Management Science

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Traveloka.com's e-Commerce Service Quality toward Consumer Satisfaction (Case Study: Students at Batanghari University) Jamira, Anaseputri; Asmas, Denny; Amali, Muhammad
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5515

Abstract

The phenomenon of the development of the tourism sector is claimed to be one of the Strategic Pillars capable of driving the national economy. On the other hand, technological developments in the digital era have given birth to and triggered the development of e-commerce in the tourism sector with the Traveloka.com platform as the champion. Therefore, the purpose of this study is to see how the Quality of Traveloka.com's e-Commerce Services affects User (Consumer) Satisfaction by involving 98 students from Batanghari University (UNBARI) Jambi as respondents. The Combined Research Method was used with Regression analysis tools. The results show that the Quality of Traveloka.com's e-Commerce Services has a positive and significant effect on User Satisfaction. Traveloka.com's e-Commerce Management is expected to improve the performance of the main system, other support systems, and ensure its best performance runs continuously
Co-Authors Ahmad Tarmizi Anaseputri Jamira, Anaseputri Muhammad Amali, Muhammad R. Adisetiawan, R. Yola, Natasya