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All Journal PARAMUROBI COMPETITIVE: Journal of Education
lutfi firdausi
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Religion Education Social Sciences

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KEPEMIMPINAN TRANSFORMASIONAL DALAM MEMBANGUN KINERJA GURU DI LEMBAGA PENDIDIKAN ISLAM lutfi firdausi; Achmad Patoni; Binti Maunah
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 6 No 1 (2023): PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v6i1.4503

Abstract

Effective and efficient leadership will be realized if carried out based on the functions and objectives that have been set. A leader should strive to be part of the situation of the group or organization he leads. This type of research includes library research. Data collection techniques in this study are documentation, which is looking for data about things or variables in the form of notes, books, papers or articles, journals and others. The research instruments in this study are a check-list of classification of research materials, writing schemes / maps and research record formats. In this study using data analysis techniques in the form of content analysis. Content analysis is a scientific analysis of the message content of a data. The result of this study is that leadership determined by a manager in an organization can create harmonious integration and encourage passion in doing work to achieve maximum goals. In leadership there are many styles in it, of course, each style has its own advantages and disadvantages
The Principal's Efforts in Building Brand Image and Competitiveness in MI Al Qodir Wage Taman Sidoarjo Lutfi Firdausi; Prim Masrokan; Agus Eko Sujianto
COMPETITIVE: Journal of Education Vol. 3 No. 1 (2024): Transformative Education and Learning
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/competitive.v3i1.49

Abstract

Establishing Islamic Education Institutions in this era of globalization is an opportunity to face the challenges of the times. Maintaining it is even more difficult to compete with other institutions. Challenges and competition come from internal and external institutions. Challenges and competition come from internal and external institutions. Building a good perspective for (Brand image) users of institutions is one of the inevitability in building and introducing transformative Islamic educational institutions to the community in order to increase the competitiveness of Islamic Education Institutions. Through descriptive qualitative research supported by data from the field at MI al Qodir Wage Taman Sidoarjo, it was obtained that efforts to build a brand image of transformative Islamic educational institutions can be done through; 1) Market Identification 2) Segmentation and Positioning, 3) Differentiation of Education Services, and 4) Services of Transformative Islamic Education Institutions. Meanwhile, to build a brand image, this Islamic educational institution implements the theory of the marketing mix known as the 7P formula, namely; Product, Price, Place, Promotion, People, Physichal Evendnce, and Process. Furthermore, to maximize the positive impact of brnad image, institutions need to pay attention to supporting factors, including; a) Product Attributes or values that accompany the product, and b) Consumer Benefits of excellence or benefits obtained by consumers.
Co-Authors Achmad Patoni Agus Eko Sujianto Binti Maunah Prim Masrokan