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All Journal COMPETITIVE: Journal of Education Indonesian Journal of Advanced Research (IJAR)
Prim Masrokan
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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The Principal's Efforts in Building Brand Image and Competitiveness in MI Al Qodir Wage Taman Sidoarjo Lutfi Firdausi; Prim Masrokan; Agus Eko Sujianto
COMPETITIVE: Journal of Education Vol. 3 No. 1 (2024): Transformative Education and Learning
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/competitive.v3i1.49

Abstract

Establishing Islamic Education Institutions in this era of globalization is an opportunity to face the challenges of the times. Maintaining it is even more difficult to compete with other institutions. Challenges and competition come from internal and external institutions. Challenges and competition come from internal and external institutions. Building a good perspective for (Brand image) users of institutions is one of the inevitability in building and introducing transformative Islamic educational institutions to the community in order to increase the competitiveness of Islamic Education Institutions. Through descriptive qualitative research supported by data from the field at MI al Qodir Wage Taman Sidoarjo, it was obtained that efforts to build a brand image of transformative Islamic educational institutions can be done through; 1) Market Identification 2) Segmentation and Positioning, 3) Differentiation of Education Services, and 4) Services of Transformative Islamic Education Institutions. Meanwhile, to build a brand image, this Islamic educational institution implements the theory of the marketing mix known as the 7P formula, namely; Product, Price, Place, Promotion, People, Physichal Evendnce, and Process. Furthermore, to maximize the positive impact of brnad image, institutions need to pay attention to supporting factors, including; a) Product Attributes or values that accompany the product, and b) Consumer Benefits of excellence or benefits obtained by consumers.
Management Transformation and Character Building Through Prophetic Leadership at Al-Mardliyah Islamic Boarding School, Jombang Ach. Saifullah; Prim Masrokan
Indonesian Journal of Advanced Research Vol. 4 No. 11 (2025): November 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i11.15746

Abstract

This research investigates the implementation of prophetic leadership model, comprising shiddiq, amanah, tabligh, and fathanah, at Al-Mardliyah Islamic Boarding School in Jombang, and its implications for modern boarding school management and student character development. Through the employment of a qualitative case study methodology, data were procured via a combination of interviews, observational techniques, and documentary analysis. The study's results demonstrate that prophetic values are institutionalized in program planning, participatory implementation, and exemplary supervision, thereby forming an integrated management system. These values are manifested in curriculum development, digital outreach, managerial innovation, and collaboration with external institutions. The application of prophetic leadership has led to a transformation in the students' character, including improved discipline, integrity, communication skills, cultural ethics, and the ability to adapt to changing times. This study concludes that prophetic leadership is a practical, value-based management framework designed to modernize Islamic boarding schools, integrating spirituality and sustainability into their transformation into contemporary educational institutions. Implicitly, this model can be adopted as a strategic approach for other Islamic boarding schools that wish to enhance management quality while developing the holistic character of their students.
Co-Authors Ach. Saifullah Agus Eko Sujianto lutfi firdausi