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PENGARUH KINERJA STRATEGI PRODUK, HARGA, PROMOSI, LOKASI, PROCESS, PEOPLE, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMBELIAN DODOL ANEKA BUAH PADA UD. EDELWEIS I GUSTI AGUNG DIDIT EKA PERMADI; LUH UTAMI; SYAHRUL SYAHRUL; MOHAMMAD ADE SAKBANI; ROMI DWIKI HILMI; I DEWA GEDE SUARTHA
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.453

Abstract

The purpose of this study was to analyze the effect of the performance of product strategy, price, promotion, location, process, people, and physical evidence simultaneously and partially on the purchasing decision of various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and the most dominant variable influencing the decision to buy various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency. This research is associative research. The sampling method in this study was non-probability sampling using saturated sampling techniques. Data collection techniques in this study were interviews and questionnaires. Data collection tool used is a questionnaire. The collected data were analyzed using Multiple Linear Regression Analysis. The conclusion obtained is that the performance of product strategy, price, promotion, location, process, people, and physical evidence has a significant positive effect simultaneously and partially on the decision to buy various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and location has the most dominant influence on the decision to purchase various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency.
Analisis Penerapan Akuntansi Pada Usaha Mikro Kecil dan Menengah ”Tukang Sepatu Pusaka” Luh Utami; Suandi Suandi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3862

Abstract

Penelitian ini bertujuan untuk mengetahui penyusunan dan pencatatan laporan keuangan yang dibuat oleh Tukang Sepatu Pusaka. Jenis penelitian ini adalah studi kasus dengan analisis data menggunakan pendekatan kualitatif. Objek penelitian ini adalah pengelola usaha tukang sepatu pusaka di Jalan Cilinaya Cakranegara. Tukang Sepatu Pusaka memiliki pencatatan keuangan berupa buku penerimaan kas atas penjualan dan jasa service sepatu dan pengeluaran kas atas pembelian bahan baku dan perlengkapan, pembayaran gaji karyawan, pembayaran listrik, pembayaran sewa toko dan lain -lain. Dari pencatatan tersebut Tukang Sepatu Pusaka sudah melakukan pencatatan laba atau rugi usaha tetapi belum sesuai dengan SAK -EMKM. Hambatan yang dihadapi oleh Tukang Sepatu Pusaka adalah minimnya pemahaman pemilik usaha maupun karyawan dalam pembuatan laporan keuangan yang semestinya.
FINANCIAL GOVERNANCE COUNSELING TO MSMEs IN TEMPO VILLAGE, WEST LOMBOK REGENCY Syarifah Massuki Fitri; Muhammad Syukri; Suandi; Luh Utami; Widiya Pratiwi; Yusrin Helmi; Anak Agung Widiani Dewi; Ilham Khalid
khidmatan Vol 3 No 2 (2023): Khidmatan
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/ae10zt10

Abstract

Understanding the financial management and governance of micro, small, and medium enterprises is needed so that micro, small, and medium enterprises can develop and obtain information quickly and accurately for decision-making. Understanding the financial management of Micro, Small, and Medium Enterprises involves traders in Tempos Village, including traders of traditional Lombok snacks. This community service activity aims to improve understanding of the financial management of micro, small, and medium enterprises. Apart from that, if financial records are carried out well, they can produce the correct information for decision-making and solve problems for business actors. With this outreach, the activity participants' awareness level will become more motivated. It will no longer be afraid of seeking capital in the banking and non-banking sectors, which is inherent in business actors. The method of counseling and knowledge about financial governance is carried out by training participants to make simple financial reports. By implementing this program, participants are expected to be able to apply and be able to make simple financial reports that can be used to apply capital to financial institutions.
SOSIALISASI AKUNTANSI PRAKTIS: MENUMBUHKAN JIWA KEWIRAUSAHAAN DI KALANGAN SISWA SISWI SMA ISLAHIL ATHFAL RUMAK Luh Utami; Widiya Pratiwi; Dina Yuliartika
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 1 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i1.3682

Abstract

ABSTRACT The community service activity entitled "Socialization of Practical Accounting: Growing the Spirit of Entrepreneurship among Students of Islahil Athfal Rumak High School" aims to provide students with a basic understanding of accounting and entrepreneurship. In the era of globalization and digital economic development, the ability to manage finances is an important skill for individuals, including students. Through this socialization, students are taught about recording simple financial transactions, capital management, and the concept of profit and loss in the context of small businesses. The method used was participatory with an interactive approach that proved effective in improving students' understanding. The results of the pre-test and post-test analysis showed a significant increase in participants' knowledge after participating in this activity. It is hoped that similar activities can be extended to other schools to improve financial literacy among students.
PENINGKATAN KESADARAN EKONOMI BERKELANJUTAN PEDAGANG KAKI LIMA MELALUI AKUNTANSI LINGKUNGAN DI PANTAI KUTA LOMBOK TENGAH Widiya Pratiwi; Luh Utami; Rini Yuliandari; Baiq Silvi
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5307

Abstract

Coastal tourism areas are vulnerable to environmental degradation due to intensive economic activities, particularly those conducted by street vendors. One of the main problems is inadequate business waste management and the low level of understanding of environmental accounting. This community service activity aims to increase the sustainable economic awareness of street vendors through the socialization of environmental accounting and waste management in the coastal area of Kuta Beach, Central Lombok. The methods used include socialization, interactive discussions, simple assistance in recording environmental costs, and evaluation through pre-tests and post-tests. The results show a significant improvement in participants’ understanding of environmental accounting concepts, waste segregation, and the relationship between environmental cleanliness and business sustainability. This activity contributes to supporting the development of sustainable coastal tourism through the application of environmental accounting in micro-enterprises within the informal sector.