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LUH UTAMI
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PENGARUH KINERJA STRATEGI PRODUK, HARGA, PROMOSI, LOKASI, PROCESS, PEOPLE, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMBELIAN DODOL ANEKA BUAH PADA UD. EDELWEIS I GUSTI AGUNG DIDIT EKA PERMADI; LUH UTAMI; SYAHRUL SYAHRUL; MOHAMMAD ADE SAKBANI; ROMI DWIKI HILMI; I DEWA GEDE SUARTHA
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.453

Abstract

The purpose of this study was to analyze the effect of the performance of product strategy, price, promotion, location, process, people, and physical evidence simultaneously and partially on the purchasing decision of various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and the most dominant variable influencing the decision to buy various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency. This research is associative research. The sampling method in this study was non-probability sampling using saturated sampling techniques. Data collection techniques in this study were interviews and questionnaires. Data collection tool used is a questionnaire. The collected data were analyzed using Multiple Linear Regression Analysis. The conclusion obtained is that the performance of product strategy, price, promotion, location, process, people, and physical evidence has a significant positive effect simultaneously and partially on the decision to buy various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and location has the most dominant influence on the decision to purchase various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency.
Analisis Penerapan Akuntansi Pada Usaha Mikro Kecil dan Menengah ”Tukang Sepatu Pusaka” Luh Utami; Suandi Suandi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3862

Abstract

Penelitian ini bertujuan untuk mengetahui penyusunan dan pencatatan laporan keuangan yang dibuat oleh Tukang Sepatu Pusaka. Jenis penelitian ini adalah studi kasus dengan analisis data menggunakan pendekatan kualitatif. Objek penelitian ini adalah pengelola usaha tukang sepatu pusaka di Jalan Cilinaya Cakranegara. Tukang Sepatu Pusaka memiliki pencatatan keuangan berupa buku penerimaan kas atas penjualan dan jasa service sepatu dan pengeluaran kas atas pembelian bahan baku dan perlengkapan, pembayaran gaji karyawan, pembayaran listrik, pembayaran sewa toko dan lain -lain. Dari pencatatan tersebut Tukang Sepatu Pusaka sudah melakukan pencatatan laba atau rugi usaha tetapi belum sesuai dengan SAK -EMKM. Hambatan yang dihadapi oleh Tukang Sepatu Pusaka adalah minimnya pemahaman pemilik usaha maupun karyawan dalam pembuatan laporan keuangan yang semestinya.
Co-Authors Baiq Farhatul Adhwa Faezal Faezal Fahat Abdul Gani I DEWA GEDE SUARTHA I GUSTI AGUNG DIDIT EKA PERMADI I wayan Nuada Intan Rizqina Kania Wardhani MOHAMMAD ADE SAKBANI Muazin Anwar Muhammad Daelami Algifari Muhammad Syukri Nurlailah Nurlailah Pahmi, Saepul Rahmatia Azzindani ROMI DWIKI HILMI Suandi Suandi SYAHRUL SYAHRUL Syarifah Massuki Fitri Yuspiadi Yuspiadi