Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal Equator Journal of Management and Entrepreneurship eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Educational Management Research
Barkah Barkah
Universitas Tanjungpura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Comparative Analysis of TopIndoku Resellers: Unveiling B2B Dynamics Between Kalimantan Barat and Beyond Seiko Manito; Nur Afifah; Erna Listiana; Barkah Barkah; Wenny Pebrianti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3955

Abstract

This research discusses the influence of service quality, customer satisfaction on loyalty of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research also compared the responses of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research uses quantitative methods with a survey approach. Data will be collected through the use of a questionnaire which will be distributed to Topindoku resellers in West Kalimantan and outside West Kalimantan. Data analysis will involve statistical techniques such as difference tests and path analysis to test the relationship between the variables studied. The results of the research show that there are differences in Service Quality responses between Topindoku resellers in West Kalimantan and outside West Kalimantan. However, there was no difference in Customer Satisfaction and Loyalty responses to Topindoku resellers in West Kalimantan and outside West Kalimantan. The results of service quality have a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Service quality has a positive and significant effect on customer satisfaction with Topindoku resellers in West Kalimantan and outside West Kalimantan. Customer satisfaction has a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Apart from that, customer satisfaction can act as a mediator between service quality and loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan.
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform Anzil Saputri; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1782

Abstract

  The shift in video consumption from TV to online platforms is increasingly evident, especially among younger demographics who prefer streaming services such as Viu. The Viu platform's success is impacted by users' behavioural intention and perceived price value, which in turn influences user satisfaction and behavioural intention two essential characteristics Viu aims to attain and are critical to a technology's success. This research examines the impact of price value and performance expectancy on the behavioural intention and level of satisfaction of Viu users in Indonesia. This study employs quantitative data as its data type. This research is a causal associative study or cause and effect relationship. The data analysis approach used in this study is Structural Equation Modelling (SEM). Using quantitative methods and questionnaires as a medium for data collection, this study involved 206 respondents who are Viu users in Indonesia. The study's findings demonstrate the strong effect of price value and performance expectancy on satisfaction and favourable behavioural intentions. Satisfaction is a crucial mediator in strengthening the impact of price value and performance expectancy on favourable behavioural intentions.
ANALISIS PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN TERHADAP KEPUASAN dan KEPERCAYAAN MENGGUNAKAN CUPK MOBILE (Studi Pada Anggota CUPK) Kasimun Kasimun; Erna Listiana; Barkah Barkah
Equator Journal of Management and Entrepreneurship (EJME) Vol 11, No 04 (2023): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v11i04.62270

Abstract

AbstrakPenelitian ini dilatar belakangi oleh kondisi yang dialami oleh Lembaga Credit Union Pancur Kasih (CUPK) untuk meningkatkan kualitas pelayanan dan kepercayaan anggotanya melalui aplikasi CUPK Mobile. Peluncuran aplikasi ini dimulai tahun 2016, dan dikembangkan lagi sehingga ada perubahan fitur serta logo pada tahun 2018. Layanan mobile ini sangat bagus memberikan kemudahan, efektif dan efisien tetapi banyak anggota yang belum menggunakan aplikasi tersebut, dari jumlah anggota CUPK 182.478 orang (data CUPK tahun 2021) jumlah yang download 2042 orang dengan presentasi 1,21% jika dibandingkan dengan jumlah anggota. Dari jumlah pengguna 2042 yang aktif tahun 2018:659 orang dengan presentase 99,5%, 2019: 777 orang presentase 99,7%, 2020:550 orang presentase 98,6%, dan 2021:163 orang mengalami penurunan menjadi 8%  pengguna aktif. Penelitian ini bertujuan: 1). Untuk menguji dan menganalisis pengaruh persepsi manfaat CUPK Mobile terhadap kepuasan anggota CUPK. 2). Untuk menguji dan menganalisis pengaruh persepsi kemudahaan CUPK Mobile terhadap kepuasan anggota CUPK. 3). Untuk menguji dan menganalisis pengaruh persepsi manfaat CUPK Mobile terhadap kepercayaan anggota CUPK. 4). Untuk menguji dan menganalisis pengaruh kemudahan CUPK Mobile terhadap kepercayaan anggota CUPK. 5). Untuk menguji dan menganalisis pengaruh kepuasan CUPK Mobile terhadap kepercayaan anggota CUPK. Metode penelitian yang digunakan adalah Analisis Jalur (path analysis) dengan menghitung metode koefisien jalur I dan II. Tempat penelitian, penelitian ini dilakukan pada Lembaga keuangan Credit Union Pancur Kasih, Sedangkan teknik pengumpulan data menggunakan penyebaran kuesioner, dengan populasi adalah anggota CUPK yang menggunakan aplikasi CUPK Mobile dengan sampel adalah anggota yang menggunakan CUPK Mobile, dan data yang memberi tanggapan berhasil dihimpun sebanyak 155. Hasil analisis path menunjukan bahwa variabel persepsi manfaat (X1) = 0.006, persepsi kemudahan (X2)=0.000, kepuasan (Y)=0,001, lebih kecil dari 0.05. Hasil penelitian ini memberikan kesimpulan bahwa variabel X1, X2, dan Y berpengaruh signifikan terhadap variabel Y. Kata kunci: persepsi manfaat, persepsi kemudahaan, kepuasan dan kepercayaan menggunakan CUPK Mobile.
The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Belinda Putri Widyaningrum; Helma Malini; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia) Terensia Tobing; Erna Listiana; Giriati; Barkah Barkah; Ana Fitriana
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1888

Abstract

The rapid development of application-based ride-hailing services has intensified market competition and encouraged service providers to better understand the factors influencing customer satisfaction and loyalty. This study aims to examine the effects of perceived price fairness, e-service quality, and wayfinding on customer loyalty, with customer satisfaction serving as a mediating variable among users of the Gojek application in Indonesia. Using a quantitative approach, data were collected through an online survey of 218 respondents selected via purposive sampling, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3. The results indicate that perceived price fairness, e-service quality, and wayfinding have positive and significant effects on customer satisfaction, while e-service quality and customer satisfaction have positive and significant effects on customer loyalty. Furthermore, the indirect effect analysis confirms that customer satisfaction significantly mediates the relationships between perceived price fairness, e-service quality, and wayfinding and customer loyalty. These findings highlight that customer loyalty in digital ride-hailing services is more strongly shaped through customer satisfaction resulting from users’ comprehensive evaluations of price fairness, digital service quality, and application navigation, and provide important managerial and management education implications for understanding customer-oriented digital service management.
The Role Of Employee Engagement In Mediating The Effects Of Meaningful Work, Hindrance Stressors, And Work-Life Balance On Quiet Quitting Among Generation Z Employees In Indonesia Zuliandra Adelia Putri; Barkah Barkah; Rizani Ramadhan; Arman Jaya; Hassanudin Hassanudin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6700

Abstract

Quiet quitting has become a major issue in human resource management, changing how Generation Z employees view loyalty. This study looks at whether employee engagement connects meaningful work, hindrance stressors, and work-life balance to quiet quitting among Generation Z workers in Indonesia. Using a quantitative survey, we collected data from Generation Z employees and analyzed it with Structural Equation Modeling (SEM-PLS). The results show some unexpected patterns. Employee engagement did not act as a link, suggesting that enthusiasm for work and the choice to limit workload are not always connected. Only meaningful work was found to reduce quiet quitting, while hindrance stressors had no effect. Another surprising finding was that work-life balance actually increased quiet quitting, suggesting that some employees use withdrawal as a way to achieve balance. Based on these results, organizations should focus less on emotional retention and more on creating meaningful work and clear work boundaries, since high engagement alone does not prevent quiet quitting.
Co-Authors Ana Fitriana Anzil Saputri Arman Jaya Belinda Putri Widyaningrum Erna Listiana Giriati Hassanudin Hassanudin Helma Malini Kasimun Kasimun Nur Afifah Rizani Ramadhan Seiko Manito Terensia Tobing Wenny Pebrianti Zuliandra Adelia Putri