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All Journal Equator Journal of Management and Entrepreneurship eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ)
Erna Listiana
Universitas Tanjungpura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Comparative Analysis of TopIndoku Resellers: Unveiling B2B Dynamics Between Kalimantan Barat and Beyond Seiko Manito; Nur Afifah; Erna Listiana; Barkah Barkah; Wenny Pebrianti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3955

Abstract

This research discusses the influence of service quality, customer satisfaction on loyalty of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research also compared the responses of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research uses quantitative methods with a survey approach. Data will be collected through the use of a questionnaire which will be distributed to Topindoku resellers in West Kalimantan and outside West Kalimantan. Data analysis will involve statistical techniques such as difference tests and path analysis to test the relationship between the variables studied. The results of the research show that there are differences in Service Quality responses between Topindoku resellers in West Kalimantan and outside West Kalimantan. However, there was no difference in Customer Satisfaction and Loyalty responses to Topindoku resellers in West Kalimantan and outside West Kalimantan. The results of service quality have a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Service quality has a positive and significant effect on customer satisfaction with Topindoku resellers in West Kalimantan and outside West Kalimantan. Customer satisfaction has a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Apart from that, customer satisfaction can act as a mediator between service quality and loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan.
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform Anzil Saputri; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1782

Abstract

  The shift in video consumption from TV to online platforms is increasingly evident, especially among younger demographics who prefer streaming services such as Viu. The Viu platform's success is impacted by users' behavioural intention and perceived price value, which in turn influences user satisfaction and behavioural intention two essential characteristics Viu aims to attain and are critical to a technology's success. This research examines the impact of price value and performance expectancy on the behavioural intention and level of satisfaction of Viu users in Indonesia. This study employs quantitative data as its data type. This research is a causal associative study or cause and effect relationship. The data analysis approach used in this study is Structural Equation Modelling (SEM). Using quantitative methods and questionnaires as a medium for data collection, this study involved 206 respondents who are Viu users in Indonesia. The study's findings demonstrate the strong effect of price value and performance expectancy on satisfaction and favourable behavioural intentions. Satisfaction is a crucial mediator in strengthening the impact of price value and performance expectancy on favourable behavioural intentions.
ANALISIS PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN TERHADAP KEPUASAN dan KEPERCAYAAN MENGGUNAKAN CUPK MOBILE (Studi Pada Anggota CUPK) Kasimun Kasimun; Erna Listiana; Barkah Barkah
Equator Journal of Management and Entrepreneurship (EJME) Vol 11, No 04 (2023): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v11i04.62270

Abstract

AbstrakPenelitian ini dilatar belakangi oleh kondisi yang dialami oleh Lembaga Credit Union Pancur Kasih (CUPK) untuk meningkatkan kualitas pelayanan dan kepercayaan anggotanya melalui aplikasi CUPK Mobile. Peluncuran aplikasi ini dimulai tahun 2016, dan dikembangkan lagi sehingga ada perubahan fitur serta logo pada tahun 2018. Layanan mobile ini sangat bagus memberikan kemudahan, efektif dan efisien tetapi banyak anggota yang belum menggunakan aplikasi tersebut, dari jumlah anggota CUPK 182.478 orang (data CUPK tahun 2021) jumlah yang download 2042 orang dengan presentasi 1,21% jika dibandingkan dengan jumlah anggota. Dari jumlah pengguna 2042 yang aktif tahun 2018:659 orang dengan presentase 99,5%, 2019: 777 orang presentase 99,7%, 2020:550 orang presentase 98,6%, dan 2021:163 orang mengalami penurunan menjadi 8%  pengguna aktif. Penelitian ini bertujuan: 1). Untuk menguji dan menganalisis pengaruh persepsi manfaat CUPK Mobile terhadap kepuasan anggota CUPK. 2). Untuk menguji dan menganalisis pengaruh persepsi kemudahaan CUPK Mobile terhadap kepuasan anggota CUPK. 3). Untuk menguji dan menganalisis pengaruh persepsi manfaat CUPK Mobile terhadap kepercayaan anggota CUPK. 4). Untuk menguji dan menganalisis pengaruh kemudahan CUPK Mobile terhadap kepercayaan anggota CUPK. 5). Untuk menguji dan menganalisis pengaruh kepuasan CUPK Mobile terhadap kepercayaan anggota CUPK. Metode penelitian yang digunakan adalah Analisis Jalur (path analysis) dengan menghitung metode koefisien jalur I dan II. Tempat penelitian, penelitian ini dilakukan pada Lembaga keuangan Credit Union Pancur Kasih, Sedangkan teknik pengumpulan data menggunakan penyebaran kuesioner, dengan populasi adalah anggota CUPK yang menggunakan aplikasi CUPK Mobile dengan sampel adalah anggota yang menggunakan CUPK Mobile, dan data yang memberi tanggapan berhasil dihimpun sebanyak 155. Hasil analisis path menunjukan bahwa variabel persepsi manfaat (X1) = 0.006, persepsi kemudahan (X2)=0.000, kepuasan (Y)=0,001, lebih kecil dari 0.05. Hasil penelitian ini memberikan kesimpulan bahwa variabel X1, X2, dan Y berpengaruh signifikan terhadap variabel Y. Kata kunci: persepsi manfaat, persepsi kemudahaan, kepuasan dan kepercayaan menggunakan CUPK Mobile.
Co-Authors Ana Fitriana Anzil Saputri Barkah Barkah Kasimun Kasimun Nur Afifah Seiko Manito Wenny Pebrianti