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All Journal eCo-Buss Innovative: Journal Of Social Science Research Journal of Educational Management Research
Ana Fitriana
Universitas Tanjungpura
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Sikap dan Pengetahuan Konsumen terhadap Minat Beli Produk Smart Home Appliances Ana Fitriana
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1264

Abstract

Meningkatnya jumlah pengguna internet di Indonesia menjadikan Indonesia pasar potensial untuk produk-produk smart home appliances. Produk- produk ini mulai merambah pasar di Indonesia sejak 2017, secara fasilitas IoT (Internet of Things), Indonesia sudah mendukung untuk memaksimalkan kinerja produk-produk tersebut. Akan tetapi menjadi tantangan tersendiri jika masyarakat Indonesia masih terbatas memilih produk-produk smart home appliances. Sehingga perlu diteliti lebih lanjut terkait perilaku kelompok konsumen yang memiliki kecenderungan membeli membeli produk-produk smart home appliances. Pada penelitian ini melibatkan 100 responden yang mengetahui produk smart home appliances. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, uji pengaruh menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa variabel bebas yaitu sikap dan pengetahuan berpengaruh positif dan signifikan terhadap variabel terikat minat beli smart home appliances, baik secara parsial maupun simultan. Dan variabel bebas yang paling berpengaruh adalah variabel pengetahuan yang mempengaruhi minat beli konsumen produk smart home appliances.
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform Anzil Saputri; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1782

Abstract

  The shift in video consumption from TV to online platforms is increasingly evident, especially among younger demographics who prefer streaming services such as Viu. The Viu platform's success is impacted by users' behavioural intention and perceived price value, which in turn influences user satisfaction and behavioural intention two essential characteristics Viu aims to attain and are critical to a technology's success. This research examines the impact of price value and performance expectancy on the behavioural intention and level of satisfaction of Viu users in Indonesia. This study employs quantitative data as its data type. This research is a causal associative study or cause and effect relationship. The data analysis approach used in this study is Structural Equation Modelling (SEM). Using quantitative methods and questionnaires as a medium for data collection, this study involved 206 respondents who are Viu users in Indonesia. The study's findings demonstrate the strong effect of price value and performance expectancy on satisfaction and favourable behavioural intentions. Satisfaction is a crucial mediator in strengthening the impact of price value and performance expectancy on favourable behavioural intentions.
The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Belinda Putri Widyaningrum; Helma Malini; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Bony Fasius; Ana Fitriana; Erna Listiana; Ahmadi Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
Pengaruh Price promotion dan Interpersonal Interaction terhadap Online Purchase Intention Gen Z dengan Perceived risk sebagai Mediasi Markel Yosa; Erna Listiana; Irfani Hendri; Ana Fitriana; Ahmadi Ahmadi
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.2611

Abstract

Platform TikTok dengan fitur live streaming telah berkembang menjadi media pemasaran digital yang populer di kalangan Gen Z, karena menawarkan pengalaman belanja yang interaktif. Namun, di balik pengalaman tersebut, terdapat perceived risk yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengkaji bagaimana price promotion dan Interpersonal Interaction memengaruhi online purchase intention, dengan perceived risk sebagai variabel mediasi, pada konsumen Gen Z pengguna TikTok dalam konteks produk kecantikan Glad2Glow. Penelitian dilakukan dengan pendekatan kuantitatif menggunakan metode Structural Equation Modeling (SEM) yang diolah melalui SmartPLS 4, dengan data dari 227 responden Gen Z yang pernah mengikuti live streaming TikTok terkait produk kecantikan. Hasil penelitian menunjukkan bahwa consumer-streamer interaction berpengaruh signifikan terhadap Online Purchase Intention (β = 0.264; T = 3.324; p = 0.001) dan consumer-consumer interaction berpengaruh negatif signifikan terhadap perceived risk (β = -0.314; T = 3.117; p = 0.002). Perceived risk sendiri terbukti menurunkan niat beli secara signifikan (β = -0.215; T = 2.727; p = 0.006). Uji mediasi juga menunjukkan bahwa price promotion (T = 2.006; p = 0.045) dan consumer-consumer interaction (T = 2.397; p = 0.017) secara tidak langsung meningkatkan Online Purchase Intention melalui penurunan perceived risk.
Post-Adoption Determinants of Continuance Intention: The Mediating Role of Satisfaction among Indonesian Canva Pro Users Ima Kumala Safmi; Nurul Komari; Erna Listiana; Ana Fitriana; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1940

Abstract

Cloud-based graphic design platforms have significantly expanded global creative accessibility; however, Canva’s market share in Indonesia has declined by 14.14% to 9.01% despite high digital penetration. This study aims to analyze the post-adoption determinants of continuance intention among Indonesian Canva Pro users by integrating the Expectation Confirmation Model (ECM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). A quantitative approach was employed through a survey of 230 active Canva Pro subscribers, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that confirmation of expectation, perceived enjoyment, and price saving orientation positively and significantly influence satisfaction. Furthermore, satisfaction, confirmation of expectation, and price saving orientation have direct significant effects on continuance intention, while perceived enjoyment affects continuance intention indirectly through satisfaction. Mediation analysis confirms that satisfaction serves as a significant intervening variable linking cognitive, affective, and economic factors to continuance intention, with price saving orientation emerging as the most dominant determinant. These results imply that sustaining subscription-based digital services in utilitarian contexts requires not only fulfilling user expectations and delivering enjoyable experiences, but more importantly, ensuring strong perceived economic value to strengthen long-term user retention strategies.
The Influence of Transformational Leadership and Perceived Organizational Support on Employee Performance through Organizational Citizenship Behavior and Job Satisfaction Adrian Bosrin; Ana Fitriana; Dody Pratama Marumpe; Ilzar Daud; Mazayatul Mufrihah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1943

Abstract

This study aims to examine the effects of transformational leadership and perceived organizational support on employee performance, with organizational citizenship behavior and job satisfaction as mediating variables. A quantitative approach was employed using a survey method involving 228 employees selected through accidental sampling. Data were collected using Likert-scale questionnaires and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results reveal that transformational leadership has a significant negative direct effect on employee performance, while perceived organizational support does not have a significant direct effect. However, both transformational leadership and perceived organizational support have positive and significant effects on organizational citizenship behavior and job satisfaction. Furthermore, organizational citizenship behavior and job satisfaction positively and significantly influence employee performance and serve as mediating variables. These findings indicate that improving employee performance is more effectively achieved through fostering positive work attitudes and discretionary behaviors rather than relying solely on direct leadership influence. The study highlights the importance of strengthening supportive organizational climates and enhancing employee satisfaction to sustain performance outcomes.
The Influence of Environmental Knowledge and Perceived Value on Sustainable Fashion Purchase Intention: The Mediating Role of Attitude Marsa Septiarni; Nur Afifah; Ana Fitriana; Haryadi; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1944

Abstract

The rapid growth of fast fashion, which increasingly contributes to environmental degradation, has encouraged greater awareness of sustainable fashion consumption. This study aims to analyze the influence of environmental knowledge and perceived value on sustainable fashion purchase intention, with attitude serving as a mediating variable. Employing a causal associative quantitative approach, primary data were collected through an online questionnaire distributed to 200 respondents who met predetermined criteria using non-probability purposive sampling. The measurement used a five-point Likert scale, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that environmental knowledge and perceived value have a positive and significant effect on attitude, which in turn significantly mediates their influence on sustainable fashion purchase intention. These results imply that enhancing consumers’ environmental understanding and strengthening perceived value are essential strategies for fostering positive attitudes and increasing purchase intentions toward sustainable fashion products.
Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce Naswa Riantika; Wenny Pebrianti; Ana Fitriana; Ramadania; Bintoro Bagus Purmono
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1958

Abstract

This study aims to examine the influence of live streamer characteristics and product characteristics on purchase intention, with emotional trust serving as a mediating variable in the context of live streaming commerce for religious products. A quantitative approach was employed using a survey method involving 201 respondents who had previously watched religious product live streaming sessions on a short-video commerce platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that live streamer characteristics—comprising professionalism, attractiveness, and interactivity—have a positive and significant effect on both emotional trust and purchase intention. Similarly, product characteristics, including perceived quality, price fairness, and practicality, significantly influence emotional trust and purchase intention. Emotional trust was found to play a significant mediating role in strengthening the relationship between both live streamer characteristics and product characteristics and consumers’ purchase intention. These results imply that in emotionally sensitive product contexts, consumers’ purchase decisions are shaped not only by functional and economic considerations but also by the development of emotional trust fostered through credible and interactive live streaming experiences. This study contributes to the social commerce literature by extending the understanding of emotional trust mechanisms in live streaming environments involving high emotional and religious sensitivity products.
Financial Literacy as a Moderator of the Effects of Fintech Payment, Income, and Hedonic Lifestyle on Impulse Buying among Generation Z Priskila Panjaitan; Anwar Azazi; Ana Fitriana; M. Ridwan Ristyawan; Anggraini Syahputri
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.2014

Abstract

This study aims to examine the influence of fintech payment usage, income, and hedonic lifestyle on impulse buying behavior among Generation Z, as well as to analyze the moderating role of financial literacy in these relationships. A quantitative approach was employed using a cross-sectional survey design. The sample consisted of 280 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using moderated regression analysis with SmartPLS version 4.1.1.6. The results indicate that fintech payment usage, income, and hedonic lifestyle have positive and significant effects on impulse buying behavior. Financial literacy significantly weakens the relationship between hedonic lifestyle and impulse buying. However, it does not significantly moderate the effects of fintech payment usage and income on impulse buying. These findings imply that improving financial literacy can serve as a strategic mechanism to reduce the negative impact of a hedonic lifestyle on impulsive purchasing decisions. The study contributes to the literature on consumer behavior by highlighting the protective role of financial literacy in the digital financial ecosystem and provides practical insights for policymakers and financial educators in designing interventions to promote responsible consumption among young consumers.
Co-Authors Adhelia Juwita Chairunnisa Adrian Bosrin Ahmadi Ahmadi Ahmadi Anggraini Syahputri Anwar Azazi Anzil Saputri Arman Jaya Barkah Barkah Belinda Putri Widyaningrum Bintoro Bagus Purmono Bony Fasius Dody Pratama Marumpe Erna Listiana Evi Safitri Giriati Haryadi Haya Inayah Khaulah Helma Malini Ilzar Daud Ima Kumala Safmi Irfani Hendri M. Ridwan Ristyawan Markel Yosa Marsa Septiarni Mazayatul Mufrihah B11212091 Meisa Mochammad Ridwan Ristyawan Naswa Riantika Nur Afifah Nurul Komari Priskila Panjaitan Ramadania Titik Rosnani Uray Ndaru Mustika Wendy Wenny Pebrianti Yuliyanti Fahruna