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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Krisnadwipayana International Journal of Management Studies
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Universitas Pancasila
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Pengaruh Budaya Organisasi Dan Teknologi Informasi Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Intervening : Studi Kasus: Pegawai Fakultas Kedokteran Dan Kesehatan Universitas Muhammadiyah Jakarta Tri Wahyudi; Derriawan; Fahruddin Salim
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.272

Abstract

The purpose of this study was to determine whether there is a significant influence between Organizational Culture and Information Technology on Employee Performance with Motivation as an Intervening Variable for Employees at the Faculty of Medicine and Health, University of Muhammadiyah Jakarta. The research used in this research is quantitative research. The quantitative research method is a type of research whose specifications are systematic, planned and structured from the start to the creation of the research design. Data management in this study will use smart PLS 3.2.6 Software Structural Equation Modeling (SEM) is a method used to cover the weaknesses found in the regression method. While the sample technique used is probability sampling, while the sampling method used is simple random sampling using a total sample of 60 people.
Pengaruh Kompetensi Dan Kepemimpinan Terhadap Kinerja Pegawai Keuangan Badan Pusat Statistik Dengan Pemanfaatan Teknologi Informasi Sebagai Variabel Intervening Ratih Ira Puspita; Mombang Sihita; Derriawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.273

Abstract

This study entitled The Effect of Competence and Leadership on the Performance of Financial Officers at the Central Bureau of Statistics Using Information Technology as an Intervening Variable. The purpose of this study is to determine whether there is a significant influence between Competency and Leadership on Employee Performance with the Utilization of Information Technology as an Intervening Variable in Financial Officers of the Central Bureau of Statistics. The research used in this research is quantitative research. The quantitative research method is a type of research whose specifications are systematic, planned and structured from the start to the creation of a research design. Data management in this study will use smart PLS 3.2.9 software. Structural Equation Modeling (SEM) software is a method used to cover weaknesses in the regression method. While the sampling technique used is probability sampling, while the sampling method used is simple random sampling with a total sample of 250 people
Analisis Strategi Harga Produk, Kualitas Layanan, Dan Sistem Pembayaran Terhadap Kepuasan Konsumen Melalui Strategi Marketing: Studi Kasus Pada PT SDP Syariah Indonesia Yudi Yanto; Fahruddin Salim; Derriawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.274

Abstract

The purpose of this study is to determine whether there is an influence of product prices, service quality, and payment systems both direct and indirect influences on marketing strategies, as well as all these variables, namely product prices, service quality, payment systems, and marketing strategies on consumer satisfaction. The sample used in this study was consumers who purchased houses at PT SDP Syariah Indonesia in the period 2017–2019, which was 56 consumers. Data collection was carried out by distributing questionnaires to 56 consumers using data analysis techniques using the Structural Equation Modeling (SEM) method which was processed with the help of Smart-PLS software. The results of this study are Service quality has a significant influence on marketing strategy, Product price has no effect on marketing strategy, Payment system has a positive influence on marketing strategy, Marketing strategy does not have a positive influence on consumer satisfaction, Payment system has no influence on consumer satisfaction, Service quality has a positive influence on consumer satisfaction, Product prices have a positive influence on customer satisfaction
THE EFFECT OF BRAND STRATEGY AND PRICING IN INCREASING CUSTOMER LOYALTY OF ELECTRIC CIGARETTE mutia cita; Derriawan; Lola Fitria Sari
Krisnadwipayana International Journal of Management Studies Vol 5 No 2 (2025): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v5i2.972

Abstract

This study aims to explore the influence of Product Quality, Brand Image and Price on Customer Satisfaction and Customer Loyalty in e-cigarette products. This study identified that the largest number of e-cigarette users are in the age range of 21-30 years (Generation Z). The main factors that influence customer satisfaction and loyalty among this generation include product quality, brand image, and price. This is due to the tendency of Generation Z to be very sensitive to product quality, brand trust, and price considerations in making purchasing decisions. This study uses a qualitative approach by conducting in-depth interviews with regular e-cigarette consumers and analyzing customer satisfaction and loyalty towards e-cigarette products. The findings show that quality products affect customer satisfaction and loyalty, in addition, a positive brand image, supported by a good product image and user image will form strong brand values, quality products with a strong brand image will affect customer satisfaction and loyalty if the product has a competitive price, contributing significantly to customer satisfaction and loyalty. The practical implications of this study are the importance of product quality, brand image and price as a strategy to increase long-term customer satisfaction and loyalty in e cigarette products in the Indonesian cigarette industry. This study also needs to know that there needs to be quality control of a product and maintaining a positive image of a product by setting competitive prices on e-cigarettes is very helpful in increasing the satisfaction and loyalty of e-cigarette customers. Customer satisfaction and loyalty are investments from an industry to expand the target market of a product.
Co-Authors Fahruddin Salim Lola Fitria Sari Mombang Sihita mutia cita Ratih Ira Puspita Tri Wahyudi Yudi Yanto