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All Journal JRB-Jurnal Riset Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Krisnadwipayana International Journal of Management Studies
Lola Fitria Sari
Universitas Pancasila
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PENGARUH KOMPENSASI NON FINANSIAL TERHADAP RETENSI KARYAWAN GENERASI Z DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI DAN DAMPAKNYA PADA KINERJA DI JAKARTA SELATAN Tiara Nurul Kusuma; Agustinus Miranda Wijaya Wijaya; Lies Putriana; Lola Fitria Sari; Widarto Rachbini
Jurnal Riset Bisnis Vol. 9 No. 2 (2026): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrb.2026.9892

Abstract

Masuknya Generasi Z ke dunia kerja membawa perubahan signifikan dalam cara karyawan memaknai pekerjaan dan hubungannya dengan organisasi. Generasi ini tidak hanya menempatkan aspek finansial sebagai pertimbangan utama, tetapi juga memberikan perhatian besar pada kompensasi non-finansial seperti pengakuan, fleksibilitas kerja, kesempatan pengembangan diri, serta lingkungan kerja yang mendukung. Kondisi tersebut menjadi tantangan tersendiri bagi perusahaan di wilayah Jakarta Selatan yang memiliki tingkat persaingan dan mobilitas tenaga kerja yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi non-finansial terhadap retensi karyawan Generasi Z dengan motivasi kerja sebagai variabel moderasi, serta dampaknya terhadap kinerja karyawan menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 170 responden karyawan Generasi Z yang bekerja di Jakarta Selatan. Analisis data dilakukan menggunakan teknik analisis statistik untuk menguji hubungan antarvariabel, baik secara langsung maupun melalui peran moderasi motivasi kerja. Hasil penelitian menunjukkan bahwa kompensasi non-finansial berpengaruh positif dan signifikan terhadap retensi karyawan Generasi Z. Retensi karyawan juga terbukti berpengaruh positif terhadap kinerja karyawan. Selain itu, kompensasi non-finansial memiliki pengaruh terhadap kinerja baik secara langsung maupun melalui peningkatan retensi karyawan. Motivasi kerja terbukti berperan sebagai variabel moderasi yang memperkuat hubungan antara kompensasi non-finansial dan retensi karyawan, di mana pengaruh tersebut menjadi lebih kuat pada karyawan dengan tingkat motivasi kerja yang tinggi. Kata kunci: kompensasi non-finansial, motivasi kerja, retensi karyawan, kinerja karyawan, Generasi Z.  
STRATEGI BRAND AWARENESS DAN E-SERVICE INNOVATION TERHADAP LOYALITAS MELALUI KEPUASAN DEBITUR Novita Zahara; Erwin Permana; Lola Fitria Sari
Jurnal Riset Bisnis Vol. 9 No. 2 (2026): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrb.2026.9951

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan E-Service Innovation terhadap Kepuasan Debitur serta implikasinya terhadap Loyalitas Debitur pada perusahaan pembiayaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling – Partial Least Square (SEM-PLS) yang diolah menggunakan SmartPLS. Selain itu, penelitian ini dilengkapi dengan analisis strategis melalui Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Competitive Profile Matrix (CPM), SWOT, SPACE Matrix, dan Quantitative Strategic Planning Matrix (QSPM) guna merumuskan strategi yang paling tepat bagi perusahaan. Hasil analisis menunjukkan bahwa Brand Awareness dan E-Service Innovation berpengaruh signifikan terhadap Kepuasan Debitur, dan Kepuasan Debitur terbukti memiliki pengaruh signifikan terhadap Loyalitas Debitur. Kepuasan Debitur berperan sebagai variabel kunci yang menjembatani pengaruh Brand Awareness dan E-Service Innovation terhadap Loyalitas Debitur. Dari sisi strategis, hasil analisis IFE dan EFE menunjukkan bahwa perusahaan berada pada kondisi internal dan eksternal yang kuat. Analisis SWOT dan SPACE Matrix menempatkan perusahaan pada posisi strategi agresif, sementara hasil QSPM menunjukkan bahwa strategi prioritas adalah penguatan brand awareness dan optimalisasi inovasi layanan digital yang berorientasi pada peningkatan kepuasan debitur.  
THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE IN THE RELATIONSHIP BETWEEN DIGITAL COMPETENCE, DIGITAL LEADERSHIP AND VOCATIONAL TRAINING INSTITUTION PERFORMANCE Yunita; Derriawan; Lola Fitria Sari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of digital competence and digital leadership on the performance of vocational training institutions and evaluates the mediating role of competitive advantage. Drawing on the Resource-Based View and Dynamic Capabilities perspectives, the study employed a quantitative survey design involving 180 associate trainers and managerial personnel affiliated with vocational training institutions in East Java, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The results show that digital competence and digital leadership positively and significantly influence competitive advantage and institutional performance. Competitive advantage also has a strong positive effect on institutional performance and significantly mediates the effects of both digital competence and digital leadership. These findings indicate that digital resources generate superior institutional outcomes when they are strategically converted into differentiated services, efficient operational processes, and innovative business models. The study extends capability-based explanations of digital transformation in vocational education and suggests that institutional leaders should simultaneously strengthen staff digital competence, digital leadership, and the strategic use of technology to build sustainable competitive advantage and improve performance.
The Effect of Brand Strategy and Pricing in Increasing Customer Loyalty of Electric Cigarette mutia cita; Derriawan; Lola Fitria Sari
Krisnadwipayana International Journal of Management Studies Vol 5 No 2 (2025): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v5i2.972

Abstract

This study aims to explore the influence of Product Quality, Brand Image and Price on Customer Satisfaction and Customer Loyalty in e-cigarette products. This study identified that the largest number of e-cigarette users are in the age range of 21-30 years (Generation Z). The main factors that influence customer satisfaction and loyalty among this generation include product quality, brand image, and price. This is due to the tendency of Generation Z to be very sensitive to product quality, brand trust, and price considerations in making purchasing decisions. This study uses a qualitative approach by conducting in-depth interviews with regular e-cigarette consumers and analyzing customer satisfaction and loyalty towards e-cigarette products. The findings show that quality products affect customer satisfaction and loyalty, in addition, a positive brand image, supported by a good product image and user image will form strong brand values, quality products with a strong brand image will affect customer satisfaction and loyalty if the product has a competitive price, contributing significantly to customer satisfaction and loyalty. The practical implications of this study are the importance of product quality, brand image and price as a strategy to increase long-term customer satisfaction and loyalty in e cigarette products in the Indonesian cigarette industry. This study also needs to know that there needs to be quality control of a product and maintaining a positive image of a product by setting competitive prices on e-cigarettes is very helpful in increasing the satisfaction and loyalty of e-cigarette customers. Customer satisfaction and loyalty are investments from an industry to expand the target market of a product.
Co-Authors Agustinus Miranda Wijaya Wijaya Derriawan Erwin Permana Lies Putriana mutia cita Novita Zahara Tiara Nurul Kusuma Widarto Rachbini Yunita