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All Journal International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education
Haslindar Ibrahim
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Haslindar Ibrahim; Hala Najwan Sabeh; Nurul Syahira Shamsuddin; Nurul Nazirah Syed Abu Bakar; Nurul Sofia Maisara Nor Hazlan; Olyviana Lu Hui Xin; Ong Shun En; Anees Jane Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
The Ranking of a Coffee Brand in the Eyes of the Public and Its Competitiveness in the Industry Liem Gai Sin; Haslindar Ibrahim; Noor Fareen Abdul Rahim; Meenu Baliyan; Farah Irdina Binti Mohd Fauzi; Fatin Natasya Binti Shamsuddin; Xin Yi Fa; Gan Li Shan; Shourya Rastogi; Nupur Tayal; Shivansh Sangal; Vikrant Chaudhary; Daisy Mui Hung Kee
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food and beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness.
Co-Authors Anees Jane Ali Daisy Mui Hung Kee Farah Irdina Binti Mohd Fauzi Fatin Natasya Binti Shamsuddin Gan Li Shan Hala Najwan Sabeh Liem Gai Sin Meenu Baliyan Noor Fareen Abdul Rahim Nupur Tayal Nurul Nazirah Syed Abu Bakar Nurul Sofia Maisara Nor Hazlan Nurul Syahira Shamsuddin Olyviana Lu Hui Xin Ong Shun En Shivansh Sangal Shourya Rastogi Vikrant Chaudhary Xin Yi Fa