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All Journal International Journal of Applied Business and International Management Society
Noor Fareen Abdul Rahim
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Membangun Budaya Etika Bisnis: Studi Kasus Nestlé: Fostering A Culture of Business Ethics: A Case Study of Nestlé Liem Gai Sin; Noor Fareen Abdul Rahim; Jocelyne Lee Jia Lin; Brahmmanand Sharma; Chanda Gulati; Hanis Zahira Binti Harmony Ghani; Gao Ming; Guo Yinuo; Hafisha Binti Mas Hassan; Andra Aprillia Ayu Triana; Yogita Pawar; Kamini Tomar; Kritika Mittal
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.496

Abstract

Nestlé is one of the largest food companies in the world, with a presence in 191 countries and solid loyal customers. Nevertheless, a big organization like this cannot escape adverse ethical behavior in their company. Business ethics is the study of an organization’s corporate governance and initiatives related to corporate social responsibility. Businesses are morally obligated to give the public, stakeholders, customers, and the government the real worth of their money. Every firm engages in unethical practices for personal gain. This study aims to determine whether Nestlé will be able to survive in the long run if it is involved in unethical practices. Furthermore, this study intends to determine whether their involvement affects the customer’s purchase intention to buy their product. An online survey has been conducted to gather more information and provide evidence to support the conclusions. One hundred respondents from Malaysia, Indonesia, and India participated in this study. The analysis demonstrated that brand awareness, business ethics, and business ethics impact the intention of customers to buy Nestlé products. This study offers insightful information about how consumers view Nestlé, which could help them increase consumer trust in their brand.
The Ranking of a Coffee Brand in the Eyes of the Public and Its Competitiveness in the Industry Liem Gai Sin; Haslindar Ibrahim; Noor Fareen Abdul Rahim; Meenu Baliyan; Farah Irdina Binti Mohd Fauzi; Fatin Natasya Binti Shamsuddin; Xin Yi Fa; Gan Li Shan; Shourya Rastogi; Nupur Tayal; Shivansh Sangal; Vikrant Chaudhary; Daisy Mui Hung Kee
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food and beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness.
Co-Authors Andra Aprillia Ayu Triana Brahmmanand Sharma Chanda Gulati Daisy Mui Hung Kee Farah Irdina Binti Mohd Fauzi Fatin Natasya Binti Shamsuddin Gan Li Shan Gao Ming Guo Yinuo Hafisha Binti Mas Hassan Hanis Zahira Binti Harmony Ghani Haslindar Ibrahim Jocelyne Lee Jia Lin Kamini Tomar Kritika Mittal Liem Gai Sin Liem Gai Sin Meenu Baliyan Nupur Tayal Shivansh Sangal Shourya Rastogi Vikrant Chaudhary Xin Yi Fa Yogita Pawar