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All Journal Jurnal Nusantara Berbakti Jurnal Abdimas Indonesia Jurnal Pelayanan Hubungan Masyarakat
Ignatius Bramantya Prasetyo Dewa
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Mengembangkan Penjualan Produk Bawang Merah Di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.172

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding Moch. Ridho Illahi; Rafi Athallah Rivai; Luqy Aizzatul Fakhiroh; Ignatius Bramantya Prasetyo Dewa; Desi Puspitasari; G. Oka Warmana
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.113

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses owned by individuals or groups that aim to grow and develop their business. ChaCha Kitchen is one of the MSMEs in Blitar that has been around for a long time. The problem faced by ChaCha Kitchen is the application of branding which is felt to be ineffective so they feel the need to be re-branded. Assistance and development through product re-branding is carried out in several steps, including changing the logo, product design, creating a website, and registering on the marketplace. The purpose of this research is to help develop MSME businesses digitally and help develop products to make them more attractive. The method used in this service is by observing, interviewing, data analysis, re-branding, and evaluation. The results of this study are ChaCha Kitchen MSMEs, namely Instagram feed updates and also websites that can make it easier for MSMEs to market their products and can increase consumer interest so that income will increase rapidly.
Mengembangkan Penjualan Produk Bawang Merah di Lingkungan Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa; Hannah Emmanuella Delia
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.658

Abstract

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.
Co-Authors Ajeng Arum Isfania Desi Puspitasari G. Oka Warmana Hannah Emmanuella Delia Luqy Aizzatul Fakhiroh Maulana, Hendra Moch. Ridho Illahi Muhammad Rizki Firmansyah Rafi Athallah Rivai Yolanda Irfania