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All Journal Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Human Capital Development Panorama Nusantara Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Dinamika Manajemen Eduturisma Journal of Social Science
Parlagutan Silitonga
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian dan Kepuasan Pelanggan Elin Herlina; Parlagutan Silitonga
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4613

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas produk dan persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian pada Tom Sushi. Populasi dalam penelitian ini adalah melibatkan 261 responden yang dikumpulkan menggunakan penyebaran kuesioner dengan teknik purposive sampling, dengan syarat responden telah berkunjung sebanyak minimal 2 kali. Metode analisis menggunakan model persamaan structural dengan bantuan software SmartPLS. Hasil penelitian ini menunjukkan pengaruh yang signifikan antara kualitas produk terhadap keputusan pembelian, kualitas produk terhadap kepuasan pelanggan, persepsi harga terhadap keputusan pembelian, persepsi harga terhadap kepuasan pelanggan, dan keputusan pembelian terhadap kepuasan pelanggan.
Increasing The Influence Of Product Quality And Price Perception On Purchase Decisions: The Mediating Role of Social Media Interaction (Case Study at Bubble Teahouse Chain Outlet) Cahya Eka Prasetyo; Parlagutan Silitonga; Etty Nurwati
Eduturisma Vol 8 No 1 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study investigates the role of social media interaction in mediating the relationship between product quality and price perception on purchase decisions at Bubble Teahouse Chain outlet. The questionnaire was distributed to customers using an accidental sampling technique with a final sample size of 120 respondents. This research hypothesis test used Smart PLS 3.0. The results revealed that product quality had significantly influenced social media interaction, and price perception had significantly influenced purchase decisions. However, product quality had no significant influence on purchase decisions, price perception had no significant influence on social media interaction, and social media interaction had no significant influence on purchase decisions. With the addition of the social media interaction variable as an intervening variable between product quality and purchase decision, it gave different results and showed that product quality had a significant influence on purchase decision. These key findings revealed that social media interaction can increase the influence of product quality and price perception on purchase decisions. The managerial implication of this result was that social media interaction became an effective tool to enhance the marketing strategy, increase purchase decisions, and then sales performance.
Kualitas Pelayanan, Kualitas Produk, dan Harga Meningkatkan Kepuasan Pelanggan Richeese Nurul Zubair; Parlagutan Silitonga
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2770

Abstract

This study aims to analyze the effect of service quality, product quality, and price perception on customer satisfaction at Richeese Factory Mampang branch. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS), analyzed using SmartPLS 3 software. The research data were obtained from 150 respondents who are customers of Richeese Factory Mampang branch through the distribution of questionnaires using a Likert scale. The results show that service quality, product quality, and price perception have a positive and significant effect on customer satisfaction. Among these three variables, price perception has the most dominant influence on customer satisfaction, with a path coefficient value of 0.547 and an effect size of 0.450. The coefficient of determination (R²) value of 0.685 indicates that the research model is able to explain 68.5% of the variation in customer satisfaction. These findings suggest that, in addition to maintaining service quality and product quality, companies need to set prices in accordance with customers’ perceived value in order to improve customer satisfaction in the fast-food restaurant industry.
Sustainability in the Hospitality Sector: Leveraging Development Value as a Mediating Variable Pamuji Gesang Raharjo; Parlagutan Silitonga; Anti Ruslan Darawanti; Murpin Sembiring
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.37574

Abstract

Amidst the recent challenges the declining hospitality industry faces, this study focuses on enhancing employer branding sustainability in the hotel sector post the COVID-19 pandemic. The research targets hotel employees who have graduated from hospitality vocational schools and colleges. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, the results highlight the pivotal role of Development Value as a mediator in promoting sustainability within the hotel industry. This underscores the critical importance of hotel management in prioritizing the cultivation and recognition of development value among employees, where management of hotels can effectively enhance their sustainability practices. Inclusion of Development Values as a mediator is a novelty of this research. Employee development is the core that affects the sustainability of employer branding, and it is a strategic step to improve employer branding. Improvements were made to increase the fluency of sentences, consistency in the use of terms, and to clarify some parts to make them easier to understand
PENGARUH HEDONIC LIFESTYLE DAN CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION MELALUI BRAND TRUST Intan Handoko; Parlagutan Silitonga
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic lifestyle dan customer engagement terhadap repurchase intention melalui brand trust. Penelitian ini dilakukan di Let Coffee dengan melakukan penyebaran kuesioner. Populasi yang digunakan dalam penelitian ini adalah para konsumen dari Let Coffee. Teknik pengambilan sampel yang dipakai pada penelitian ini adalah Purposive sampling dengan sampel yang digunakan sebanyak 250 konsumen sebagai responden penelitian. Kemudian, data diolah dengan menggunakan bantuan SmartPLS dengan metode SEM untuk menganalisis uji validitas dan reliabilitas lalu menganalisis uji signifikansi dan koefisien jalur. Berdasarkan hasil pengujian, dapat disimpulkan bahwa hedonic lifestyle dan customer engagement berpengaruh signifikan terhadap repurchase intention melalui brand trust.
Co-Authors Anti Ruslan Darawanti Cahya Eka Prasetyo Cici Sri Kemala Elin Herlina Etty Nurwati Gesyke Julfani Endarto Intan Cahya Wulandari Intan Handoko Martin Cokretes Murpin Sembiring Nadya Khoirrani Naila Umniyyati Rahmah Nurina Zhafirah Nurul Zubair Pamuji Gesang Raharjo Shifa Hayati Susmilayanti