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All Journal Gema Wisata International Conference on Digital Advanced Tourism, Management, and Technology
Trenggono Trenggono
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Decision Sciences, Operations Research & Management Social Sciences

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Model Pengembangan Agrowisata Berbasis Kopi Sebagai Daya Tarik Wisata Desa Wisata Colo Kudus Mahadika Pradipta Himawan; Haniek Listyorini; Trenggono Trenggono; Dyan Triana Putra; Julian Andriani Putri
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

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Abstract

This research was conducted in the Colo Kudus Tourism Village, Central Java, which aims to understand and analyze the coffee-based agro-tourism development model as a tourist attraction in the Colo Kudus Tourism Village. And analyze what obstacles are experienced by the Colo Kudus Tourism Village Agrotourism. The data of this study were obtained through observation and interviews, the informants used in the study were 5 respondents. The results of the study are expected to provide useful information for coffee activists, the Colo Coffee community. The data obtained were processed using descriptive qualitative. Qualitative analysis uses data analysis, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that Arowisata Colo Tourism Village has a strategy model such as Coffee Education Tourism, training for farmers.
4P Marketing Strategy In Creative Economy In Kandri Village Nina Mistriani; Trenggono Trenggono; Haniek Listyorini; Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri; Danang Aji Muhamad dewa; Lilis Suciati; Iklima Raissa Adristi Prasista; Taufik Mahzan  
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.21

Abstract

Creative economy products have the ability to market and strengthen quality and competitive products. Marketing of MSME products of chips and cassava centers in Semarang City is a leading center in tourist villages. Local community products that are worth selling. The purpose of this research is to produce a creative economic development model through product marketing that collaborates with various aspects. This type of research uses qualitative research methods with case study research design. Data collection techniques using observation, interview and documentation techniques. The results of the 4P marketing strategy research were successfully applied effectively in marketing in the tourism business as an educational tour and community economic improvement.
The Influence Of Tourist Motivation And The Quality Of Special Interest Tourism On Tourist Satisfaction For Live-In Tour Packages In Lerep Tourist Village Natasya Grecoria Jaro Br Ginting; Trenggono Trenggono; Nilamtoro Ayungga Dewi; Nogiya Cindy Andani
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.46

Abstract

The purpose of this research is to explain the influence of tourist motivation and the quality of special interest tourism on tourist satisfaction in live-in tour packages in Lerep tourist village. This research uses quantitative methods. The population in this study were live-in tourists in the Lerep Tourism Village whose population was known to be 240 tourists from January – June 2023, then calculated using the Slovin formula result in 70 respondents are needed as research samples. The sampling technique is accidental sampling. The results show that Tourist Motivation and the Quality of Special Interest Tourism partially and simultaneously have a significant effect on Tourist Satisfaction for Live-in tour Packages in Lerep Tourism Village, where the Quality of Special Interest Tourism is the dominant factor for tourists in increasing Tourist Satisfaction, compared to Tourist Motivation. From the results of calculating the coefficient of determination, the two independent variables contributed high influence of 60.2%.
Co-Authors Aurillia Triani Aryaningtyas Danang Aji Muhamad dewa Dyan Triana Putra Haniek Listyorini Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Iklima Raissa Adristi Prasista Julian Andriani Putri Lilis Suciati Mahadika Pradipta Himawan Natasya Grecoria Jaro Br Ginting Nilamtoro Ayungga Dewi Nina Mistriani Nogiya Cindy Andani Taufik Mahzan