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Yuswari Nur
Institut Teknologi dan Bisnis Nobel Indonesia
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PENGARUH CITA RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ROTI BAKAR YAPPAY DI SUNGGUMINASA Suci Wulandari Hasan; Yuswari Nur; Shandra Bahasoan
Nobel Management Review Vol 4 No 1 (2023): Nobel Management Review
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v4i1.3895

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui pengaruh cita rasa dan kualitas produk secara parsial terhadap keputusan pembelian pada Roti Bakar Yappay di Sungguminasa (2) Untuk mengetahui pengaruh cita rasa dan kualitas produk secara simultan terhadap keputusan pembelian pada Roti Bakar Yappay di Sungguminasa (3) Untuk mengetahui variabel yang paling dominan diantara cita rasa dan kualitas produk terhadap keputusan pembelian Roti Bakar Yappay di Sungguminasa. Sampel penelitian sebanyak 88 responden yang merupakan konsumen dari Roti Bakar Yappay di Sungguminasa. Penelitian ini menggunakan metode analisis regresi linear berganda dengan pengumpulan data menggunakan kuesioner dengan skala likert. Hasil penelitian menunjukkan bahwa (1) Cita rasa tidak berpengaruh positif secara parsial terhadap keputusan pembelian Roti Bakar Yappay di Sungguminasa sedangkan, kualitas produk berpengaruh positif secara parsial terhadap keputusan pembelian Roti Bakar Yappay di Sungguminasa (2) Cita rasa dan kualitas produk berpengaruh positif secara simultan terhadap keputusan pembelian Roti Bakar Yappay di Sungguminasa (3) Variabel yang paling dominan berpengaruh terhadap keputusan pembelian Roti Bakar Yappay di Sungguminasa adalah kualitas produk.
PENGARUH LIFESTYLE, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI BREAK DI KOTA MAKASSAR Azizzah Fauziyah; Yuswari Nur; Nurhaeda Z
Nobel Management Review Vol 4 No 1 (2023): Nobel Management Review
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v4i1.3896

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui pengaruh lifestyle, harga dan kualitas produk secara parsial terhadap keputusan pembelian (2) Untuk mengetahui pengaruh lifestyle, harga dan kualitas produk secara simultan terhadap keputusan pembelian (3) Untuk mengetahui variabel mana yang paling dominan diantara lifestyle, harga dan kualitas produk terhadap keputusan pembelian pada Kopi Break di Kota Makassar. Sampel penelitian sebanyak 95 responden yang merupakan konsumen Kopi Break di Kota Makassar. Penelitian ini menggunakan metode analisis regresi linear berganda dengan pengumpulan data menggunakan kuesioner dengan skala likert. Hasil penelitian ini menunjukkan bahwa (1) Variabel Harga dan Kualitas Produk berpengaruh secara parsial terhadap keputusan pembelian pada Kopi Break di Makassar, sedangkan variabel Lifestyle tidak berpengaruh secara parsial terhadap keputusan pembelian pada Kopi Break di Makassar. (2) Variabel Lifestyle, Harga, Kualitas Produk bersama-sama berpengaruh secara simultan terhadap keputusan pembelian pada Kopi Break di Makassar. (3) Variabel Harga yang paling berpengaruh dominan terhadap keputusan pembelian pada Kopi Break di Makassar.
PENERAPAN KURIKULUM MERDEKA BELAJAR PADA SMA NEGERI 1 MAMUJU PROPINSI SULAWESI BARAT Asri; Mariah; Azlan Azhari; Yuswari Nur; Abd Khalik; Maryanti; Irma Trisnawati
Nobel Community Services Journal Vol 3 No 1 (2023): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v3i1.4243

Abstract

Pemulihan pembelajaran tahun 2022 s.d. 2024, Kemendikburistek mengeluarkan kebijakan bahwa sekolah yang belum siap untuk menggunakan kurikulum merdeka masih dapat menggunakan Kurikulum 2013 sebagai dasar pengelolaan pembelajaran, begitu juga Kurikulum Darurat yang merupakan modifikasi dari kurikulum 2013 masih dapat digunakan oleh satuan Pendidikan tersebut. Pelaksanaan kegiatan ini mendapat apresiasi dan respon yang baik dari Dinas Pendidikan dan Kebudayaan Provinsi Sulawesi Barat dan Kepala Sekolah, Guru dan Siswa yang ada di SMA Negeri 1 Mamuju. Hasil dari kegiatan pengabdian ialah ikut berkontribusi dalam membantu pemerintah, memberikan pemahaman bagi para guru dan siswa, fleksibilitas bagi guru dan publikasi jurnal.
The Effect of Lifestyle, Brand Image, and Product Quality on iphone Purchase Decisions Mariah Mariah; Yuswari Nur
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of lifestyle, brand image, and product quality on iPhone purchasing decisions for students who use iPhones at the Indonesian Nobel Institute of Technology and Business. The population used in this study were all Indonesian Nobel Institute of Technology and Business students who used the iPhone, with a sample of 96 respondents. The sampling technique is a non-probability sampling technique, namely convenience sampling. Data collection was carried out using a questionnaire technique. The data analysis method used is multiple linear regression analysis techniques, classic assumption test, F test, t-test, and coefficient of determination. The results of this study indicate that brand image, product quality, and lifestyle simultaneously influence Iphone purchasing decisions. Brand image and lifestyle have a partial effect on iPhone purchasing decisions.
Lifestyle as a Mediator of Store Atmosphere, Work Facilities, and Café Visiting Decisions Among Urban Consumers: JEL Classification: M31; D12; D91; L83; Z13 Yuswari Nur
Journal La Bisecoman Vol. 7 No. 4 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i4.3327

Abstract

This study examines the role of store atmosphere and work facilities in shaping café consumers' visiting decisions, with lifestyle as a mediating variable. A quantitative approach was adopted using structured survey questionnaires administered to 105 respondents in Makassar, South Sulawesi, Indonesia, who regularly use cafés for working, studying, or social interaction. Respondents were selected through purposive sampling, and the minimum sample size was determined based on the number of research indicators. Data were analysed using Structural Equation Modelling Partial Least Squares (SEM-PLS) with SmartPLS 4. The results show that store atmosphere has a positive and significant effect on both visiting decisions and lifestyle, while work facilities significantly influence lifestyle but do not directly affect visiting decisions. Lifestyle positively and significantly affects visiting decisions and mediates the relationships between store atmosphere, work facilities, and visiting decisions. These findings suggest that modern café consumer behaviour is shaped not only by functional aspects of café environments, but also by lifestyle formation, social experiences, and productive activities associated with the work-from-café phenomenon in urban communities.
Employee Engagement as a Pathway to Employee Retention: The Role of Employee Well-being and Work-Life Balance in the Banking Sector : JEL Classification: M12; M51; J28; J63; G21 Marsuki Marsuki; Yuswari Nur
Journal La Bisecoman Vol. 7 No. 4 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i4.3344

Abstract

Employee retention has become an important challenge in the banking industry amid digital transformation and changing workforce expectations. This study examines the effects of Employee Well-being and Work-Life Balance on Employee Retention through Employee Engagement among employees of BNI Makassar. A quantitative approach was employed using survey data collected from 148 employees selected from a population of 235 employees. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that Employee Well-being and Work-Life Balance positively and significantly affect Employee Engagement and Employee Retention. Employee Engagement also has a significant positive effect on Employee Retention and partially mediates the relationships between Employee Well-being and Employee Retention as well as between Work-Life Balance and Employee Retention. Employee Well-being emerged as the strongest predictor of Employee Retention. These findings indicate that organizational efforts to improve employee welfare, create a supportive work environment, and promote work-life balance can strengthen employee engagement and enhance retention. The study contributes to the human resource management literature by providing empirical evidence on employee retention mechanisms in the banking sector and offers practical implications for developing sustainable human resource strategies.
Co-Authors Abd Khalik Asri Asri Azizzah Fauziyah Azlan Azhari Irma Trisnawati Mariah Mariah, Mariah Marsuki Marsuki Maryanti Nurhaeda Nurhaeda Shandra Bahasoan Suci Wulandari Hasan