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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Pengabdian Masyarakat Indonesia (JPMI) Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Intelek Dan Cendikiawan Nusantara
If Bambang Sulistyono
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Education Energy Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Indonesia (JPMI)

 1 
Pendampingan Digitalisasi Produk UMKM PKK di Desa Sumberejo Wonogiri Melalui Branding dan Digital Marketing If Bambang Sulistyono; Eusthacia Arzeti Kushandi; Maharani Putri Intan Nurhaliza; Sekar Arum Kusuma Jati; Sekar Poetry Mahardhika
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 3 (2023): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i3.2534

Abstract

This community service activity aims to increase the knowledge and skills of the Sumberejo Wonogiri Village PKK and MSMEs owners in utilizing social media as a means of developing business. This activity is carried out through socialization and training methods which aim to provide understanding and awareness for Sumberejo Village MSMEs players in utilizing digital media as a means of marketing products. The participation and enthusiasm of the Sumberejo Village PKK and MSMEs owners in the activity was very good. The impact of the socialization activities was able to increase the knowledge and skills of the Sumberejo Village PKK and MSMEs owners in increasing market expansion through digital marketing. The Socialization of MSMEs Branding in the Context of Market Expansion in Sumberejo Village is very useful and is expected to be sustainable.
Co-Authors Abdullah ‘Azzam ‘Alim Adjeng Rahmania Syahputri Ardhiyanie Salva Rusnia Cahaya Adi Pratama Defa Chalief Mawardiraysma Devi Cheri Putri Dhimas Tegar Prayoga Efrila Antika Puji Lestari Eusthacia Arzeti Kushandi Fanny Fatatin Nabila Fatimah Qurrotul Ngain Fitriyani Fadhillah Nur Hafiidh Launi Ashshidqi Hanifa Silmi Fadila Heru Irianto Inggryd Simaremare Intan Wijayanti Januardi Naufal Nismara Maharani Putri Intan Nurhaliza Nidyah Widyamurti Nourva Sinke Andira Nur’Abidah Roihanah Fauziyyah Ratna Endah Santoso Reihan Delphi Chantika Aziz Reza Hardianto Nugroho Rhina Uchyani Fajarningsih Sanga Nico Marcelino Sayid Mataram Sekar Arum Kusuma Jati Sekar Poetry Mahardhika Yayan Suherlan Yulsel V Lunmisay Yunita Yunita