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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Budi - Prasetya, Budi -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Study of Customer Loyalty Through Brand Trust and Service Quality with Intervening Variables of Customer Satisfaction at Meatlovers Pratiwi, Mona Inayah; Utami, Hadiahti -; Kurniani, Kurniani -; Saleh, Khairul -; Prasetya, Budi -
Admisi dan Bisnis Vol. 26 No. 1 (2025): PEBRUARI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i1.6235

Abstract

Loyalty refers more to the behavioral form of decision-making units to make continuous purchases of the products of a selected company.The purpose of this study was to determine Customer Loyalty through Brand Trust and Service Quality with the Intervening Variable Customer Satisfaction at Meatlovers Outlets in Semarang City. by measuring indicators that affect the variables of Customer Loyalty, Brand Trust, Service Quality and Customer Satisfaction. The population of this study were consumers of Meatlovers outlets in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples is 100-200 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, in Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Meatlovers outlets in Semarang City in an effort to be able to realize the continuity and sustainability of their business in customer satisfaction, both in the form of managerial implication suggestions and the formulation of scientific articles and measurement instruments. Managerial advice is aimed at Meatlovers outlets in formulating strategies to maintain their business so that consumers come back to buy Meatlovers outlet products.
Influence of Personalized Product Recommendation, Online Review Stimuli, and Customer Brand Identification on Purchase Intention (Case Study on Bukalapak Consumers in Semarang) Christina, Angelia -; Setiawan, Andi -; Prasetya, Budi -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4819

Abstract

This study aims to analyze the influence of personalized product recommendation, online review stimuli, and customer brand identification on purchase intention of Bukalapak consumers in Semarang. Data collection method was non probability sampling with 100 people of Bukalapak consumers in Semarang. The analysis technique used in this research were vailidity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression, T test, F test and coefficient of determination. The data in this study were analyzed through SPSS 25. The analysis shows that personalized product recommendation (X1), online review stimuli (X2), and customer brand identification (X3) have a significant effect on purchase intention of Bukalapak consumers in Semarang. This research is expected to be a solution to determine the right marketing strategy in facing competition in the marketplace industry in Indonesia by applying personalized product recommendation, online review stimuli, and customer brand identification to increase purchase intention on Bukalapak
Co-Authors Andi - Setiawan, Andi - Christina, Angelia - Hadiahti - Utami, Hadiahti - Kurniani, Kurniani - Pratiwi, Mona Inayah Saleh, Khairul -