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Andi - Setiawan, Andi -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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AUDIT CUSTOMER VALUE SISTEM INFORMASI AKADEMIK POLINES DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL DAN CUSTOMER SATISFACTION Wahyuni, Sri -; Setiawan, Andi -; Rustono, Rustono -; Azizah, Azizah -
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.072 KB) | DOI: 10.32497/ab.v19i1.1254

Abstract

Polines get bigger challenges and responsibilities to get better. The word "better" is of course measurable and measured by users or stakeholders, not by those who create and operationalize the program. This study suspects that there is room to be observed and investigated about the application of academic information system (SIA) Polines. The fundamental question to be answered is whether the Academic Information System (SIA) Polines includes a technology model that is good of fit (accepted) by users / stakeholders. Technology Acceptance Model (TAM) and Customer Satisfaction (CS) are two approaches that should be used to measure the performance of SIA Polines. Because in the end TAM will bring up Policy Acceptance Model (PAM). Sampling technique used in this research is accidental sampling method in this case that is Stakeholder ie student, lecturer and administration user of SIA Polines in Semarang and surrounding. As for the number of sample research is 100 samples. This research technique will use two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The outline of the model in this research can give positive contribution for SIA Polines in an effort to realize Technology Acceptance Model (TAM), both in the form of suggestions of managerial implications and the formulation of the marketing and technology science. Managerial suggestions are directed to SIA Polines in formulating a Policy Acceptance Model (PAM) policy in the future.
Influence of Personalized Product Recommendation, Online Review Stimuli, and Customer Brand Identification on Purchase Intention (Case Study on Bukalapak Consumers in Semarang) Christina, Angelia -; Setiawan, Andi -; Prasetya, Budi -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4819

Abstract

This study aims to analyze the influence of personalized product recommendation, online review stimuli, and customer brand identification on purchase intention of Bukalapak consumers in Semarang. Data collection method was non probability sampling with 100 people of Bukalapak consumers in Semarang. The analysis technique used in this research were vailidity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression, T test, F test and coefficient of determination. The data in this study were analyzed through SPSS 25. The analysis shows that personalized product recommendation (X1), online review stimuli (X2), and customer brand identification (X3) have a significant effect on purchase intention of Bukalapak consumers in Semarang. This research is expected to be a solution to determine the right marketing strategy in facing competition in the marketplace industry in Indonesia by applying personalized product recommendation, online review stimuli, and customer brand identification to increase purchase intention on Bukalapak
Developing Business Continuity by Relying on Green Process Innovation Performance Setyawan, Nanang Adie; Riyadi, Riyadi -; Suwardi, Suwardi -; Saptianing, Saptianing -; Setiawan, Andi -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5338

Abstract

Business continuity is an interesting phenomenon to research. Because business has very intense competition. The purpose of this study is to build Green Process Innovation Performance from Green Strategic Intent with the help of intervening Green Intellectual Capital described by Green Human Capital, Green Organizational Capital, Green Relational Capital. The population of this study were the actors of Batik Tulis Lasem SMEs in Rembang Regency. While the sampling technique used in this study is the Census Method. The number of research samples was 115 samples from the total population of respondents. This research technique uses Path Analysis with SPSS version 25. The output of the model in this study can make a positive contribution to the actors of SMEs Batik Tulis Lasem in an effort to be able to realize the continuity and sustainability of their business in environmental aspects, both in the form of managerial implications and formulation of scientific articles and measurement instruments. Managerial advice is aimed at the local government in formulating program policies to maintain the existence of entrepreneurs after the Covid 19 Pandemic
Co-Authors Azizah - Azizah, Azizah - Budi - Prasetya, Budi - Christina, Angelia - Nanang Adie Setyawan Riyadi - Riyadi, Riyadi - Rustono - Rustono Saptianing - Saptianing, Saptianing - Suwardi - Suwardi, Suwardi - Syamsul Arifin