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All Journal Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS)
Fransisca Andreani
Petra Christian University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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The Influence of Hedonic Browsing and Flow Experience of Instagram on Food and Beverages Online Impulsive Buying Jessica Novia Husada; Claudy Prawiyadi; Fransisca Andreani
Petra International Journal of Business Studies Vol. 6 No. 2 (2023): DECEMBER 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.2.167-174

Abstract

Marketers use Instagram as one of the most popular social media platforms to sell their products or services. Its features have encouraged its consumers to spend time doing hedonic browsing. This online browsing enables consumers to get a flow experience that makes them buy products and services impulsively, especially food and beverages. This study is to determine the effects of the hedonic browsing and flow experience of Instagram on food and beverages to online impulsive buying. The questionnaires were taken from 160 respondents and analyzed using SPSS and Partial Least Square (PLS). The results of this study show that hedonic browsing has a positive and significant influence on flow experience.  Flow experience has a positive and significant influence on online impulsive buying. Hedonic browsing also has a positive and significant influence on online impulsive buying. Finally, flow experience has mediated the effect of hedonic browsing on the impulsive online buying of food and beverages.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WIZZ DRIVE THRU GELATO SURABAYA Benedicta Teressa; Jovita Intan Lukito; Adriana Aprilia; Fransisca Andreani
Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.1.1-14

Abstract

Tujuan dari penelitian adalah menganalisis pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli ulang di Wizz Drive Thru Gelato Surabaya. Metode penelitian kuantitatif dengan lima-skala Likert sebagai metode pengukurannya. Populasi dalam penelitian adalah seluruh konsumen yang telah berkunjung dan membeli di Wizz Gelato dengan jumlah sampel 120 responden, dimana pengambilan sampel menggunakan purposive sampling. Alat analisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif namun tidak signifikan; kualitas layanan berpengaruh positif signifikan terhadap kepuasan konsumen; kepuasan konsumen berpengaruh positif signifikan terhadap minat beli ulang. Kualitas produk berpengaruh positif dan tidak signifikan terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi. Terakhir, kualitas layanan berpengaruh positif dan signifikan terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi.
PENGARUH ADVERTISING VALUE, HEDONIC BROWSING, DAN IMPULSIVE BUYING PADA IKLAN MAKANAN DI MEDIA SOSIAL INSTAGRAM Jihan Callista; Cornelia Wong; Fransisca Andreani; Adriana Aprilia
Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.2.95-106

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh advertising value, hedonic browsing, dan impulsive buying pada iklan makanan di media sosial Instagram. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Total responden yang valid dalam penelitian ini berjumlah 129 responden dan diolah menggunakan Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa advertising value memiliki pengaruh positif dan signifikan  terhadap  hedonic  browsing  pada  iklan makanan di media sosial Instagram. Hedonic browsing memiliki pengaruh positif dan signifikan terhadap impulsive buying pada iklan makanan di media sosial Instagram, dan advertising value memiliki pengaruh positif tetapi tidak signifikan terhadap impulsive buying pada iklan makanan di media sosial Instagram.
The Relation of Market Orientation, Learning Orientation, and Competitive Advantages of F&B SMEs Using E-Commerce on Instagram Christophorus Daniel; Vigo Lyonabel; Fransisca Andreani
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.134-144

Abstract

With the rise of e-commerce, many small and medium enterprises (SMEs), particularly in the food and beverage sector, focus on market orientation to foster a learning organization and gain competitive advantages. These SMEs often use Instagram for consumer communication. This research explores how market and learning orientations influence competitive advantages for food and beverage SMEs on Instagram. This quantitative study uses non-probability judgmental sampling, with data collected from 100 respondents. The analysis was conducted using SmartPLS 3.0 software. The findings reveal that market orientation positively affects learning orientation, positively influencing competitive advantages. Additionally, market orientation directly impacts competitive advantages. By understanding market orientation, food and beverage businesses can assess their strengths and weaknesses, enhancing their products and services to compete more effectively and deliver greater customer value.
ANTARA SUASANA, LAYANAN, RASA, DAN HARGA: MENELUSURI KEPUASAN PELANGGAN GRAB-AND-GO COFFEE SHOP DI SURABAYA Kevin Ardhianto; Bitia Misael Christian; Adriana Aprilia; Fransisca Andreani; Yohanes Sondang Kunto
Jurnal Manajemen Pemasaran Vol. 19 No. 2 (2025): OKTOBER 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.19.2.122-133

Abstract

Persaingan yang semakin ketat dalam industri kedai kopi grab-and-go, yang disebabkan oleh pertumbuhan pesat, telah mendorong para pelaku bisnis untuk kreatif menarik pelanggan baru sekaligus aktif mempertahankan kepuasan pelanggannya. Literatur sebelumnya mengidentifikasi empat faktor utama yang mungkin berkontribusi terhadap kepuasan pelanggan dalam industri ini, yaitu suasana (atmosphere), sikap karyawan (employee attitude), kualitas kopi (coffee quality), dan kewajaran harga (price fairness). Studi ini menginvestigasi apakah keempat faktor tersebut secara signifikan memengaruhi kepuasan pelanggan di kedai kopi grab-and-go di Surabaya. Sebanyak 120 responden direkrut selama periode September–November 2024 untuk berpartisipasi dalam survei. Analisis utama dilakukan menggunakan model regresi Ordinary Least Squares (OLS) dengan robust standard errors. Hasil menunjukkan bahwa, selain atmosphere (β = –0.062), faktor lainnya—employee attitude (β = 0.412), coffee quality (β = 0.336), dan price fairness (β = 0.297)—berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai p < 0.05. Menariknya, pelanggan tampak menghargai employee attitude lebih tinggi dibandingkan coffee quality maupun price fairness. Temuan ini menunjukkan bahwa pelaku bisnis dalam industri kedai kopi grab-and-go sebaiknya memprioritaskan employee attitude sebagai fokus strategis untuk meningkatkan kepuasan pelanggan. Akan tetapi, hal ini tidak berarti bahwa kualitas kopi dan kewajaran harga dapat diabaikan, karena keduanya tetap merupakan komponen penting dalam memuaskan pelanggan.
Determinants of Online Impulsive Buying Post Pandemic Covid-19 Fransisca Andreani; Njo Anastasia; Foedjiawati Foedjiawati
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 25 No. 1 (2023): June 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.25.1.17-30

Abstract

During the Covid-19 pandemic, the use of social media has increased in line with online buying transactions. This research was conducted to find out online impulsive buying due to the large amount of information and promotion spread on social media after the pandemic. Online questionnaires were distributed to 261 respondents who made online transactions. SEM-PLS 3.0. was used to analyze the data.  The results prove that hedonic browsing has a significant influence on flow experience. Flow experience has a significant influence on cognitive experience and affective experience as well as online impulsive buying. Cognitive experiences have significant influence on online impulsive buying. However, affective experiences do not have a significant influence on online impulsive buying. Moreover, financial management behavior cannot moderate the relationship among cognitive and affective experiences as well as online impulse buying. Theoretically, the study shows that irrational consumption processes lead to hedonic shopping due to easy and convenient searching for products through social media. Thus, in practice it is advisable for marketing managers to design their promotions on social media related to products and interspersed with financial literacy so that consumers can shop wisely.  
Co-Authors Adriana Aprilia Benedicta Teressa Bitia Misael Christian Christophorus Daniel Claudy Prawiyadi Cornelia Wong Foedjiawati Foedjiawati Jessica Novia Husada Jihan Callista Jovita Intan Lukito Kevin Ardhianto Kunto, Yohanes Sondang Njo Anastasia Vigo Lyonabel